Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Integration with Google Analytics for referrals.

Technology 169

Technology Publicity Software Pitching 169

NewsWhip

JUNE 14, 2023

Anonymous User in Marketing and Advertising “Simple UI; easy to use. With the ability to add almost any website, and most social accounts, we’re on top of the conversation, even if it’s just starting.”- Very rapid capturing of recently published content – faster than others in my experience.

Leadership 78

Leadership Software Customer Service Small Business 78

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. Where does the time go?

Analytics 68

Analytics Report Technology Pitching 68

Deirdre Breakenridge

JULY 9, 2018

If you have to write a research report, how could that research help your client’s business? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. Pick an organization you are interested in, even if your teacher does not tell you to.

Social Media 150

Social Media Media Case Study Analytics 150

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

PR for Anyone

JANUARY 28, 2024

However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising. She highlights that human skills become even more critical, and individuals need to possess analytical and influence skills to effectively work alongside AI.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JUNE 13, 2023

Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. While you don’t have access to their analytics, you still can observe the overall trends. Research, read, be active in the respective community and write compelling pitches. When you pitch a story, you need to be credible too.

Journalism 127

Journalism Media Relations Report Media 127

Cision

JUNE 29, 2017

Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Or, do you have a conflicting point-of-view worth writing about? Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Access to Analytics. Establish Benchmarks. Doing so can provide a great level of credibility and authenticity.

Strategy 75

Strategy Media Analytics Radio 75

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

AUGUST 30, 2022

The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Focus on people.

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

JANUARY 3, 2018

Executives who approve budgets may be less inclined to do so if marketing teams can’t justify the increased spend on things like content marketing and earned media outreach with concrete numbers and analytics. So what’s the solution? Know that there are tools that solve the content and earned media measurement challenge.

Measurement 225

Measurement Tools eBook Analytics 225

Deirdre Breakenridge

FEBRUARY 25, 2016

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). Write masturbatory press releases for the express purpose of making some key executive happy because (s)he likes the sound of her own voice or likes to see his name in quotes.

Wireless 150

Wireless Analytics Data Trends 150

Shift Communications

SEPTEMBER 17, 2014

It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Check your social networks and Google Analytics. Google Analytics can provide demographic and location data about your site visitors. Content creation can be one of the hardest things to plan when you first begin blogging.

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

JUNE 23, 2020

Here are the top 10 metrics communicator say they are currently using: web traffic / web analytics 71% impressions 63% email open rates 51% number of 3rd party mentions or placements 50% estimated site traffic (i.e. That’s also where a survey like this one is beneficial – you can gain some visibility into what your peers are measuring.

Measurement 93

Measurement Communications Survey B2B 93

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Instead of spending time, talent, and treasure on automated systems, advertising, link-buying, and savvy inbound marketing programs, concentrate on generating community engagement. It’s worth it! You need to start now.

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Analytics and ROI. Additional duties. More internal comms.

Communications 122

Communications Crisis Internal International 122

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve.

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

NOVEMBER 23, 2019

Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. Year after year this survey shows that successful content marketing programs are resourced appropriately, have a documented content strategy, put their audience needs first, and measure real results with analytics.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. emphasis added].

Study 139

Study Media Relations Media Measurement 139

Stephen Waddington

FEBRUARY 10, 2019

This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. Each podcast platform or service has its own analytics and aggregating data is a tedious spreadsheet driven task. I use Notes on my iPhone or iPad to create the first draft of almost everything. LinkedIn has hit 600+ million members.

Viral 68

Viral Journalism Analytics Case Study 68

Cision

OCTOBER 14, 2016

“The more your teams can measure, the more you can see where to invest,” writes Laurie Smith in Aligning Strategic Communications with Business Goals. Or maybe email marketing is still strong and steady, while your online ads are stumbling. “Statistics and data can inform direction and planning.

Marketing 120

Marketing How To Measurement Analytics 120

PR 20/20

OCTOBER 11, 2018

Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. Phrasee uses AI to write better marketing language than humans. Production. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Here’s a sample of results from our findings: This forms conclusive evidence that the top performing articles on these sample sites center around marketing , careers and advertising. The Solution.

Data 92

Data SEO Guidelines Advertising 92

PR 20/20

MAY 8, 2019

The event is built for manager-level and above marketers, and largely caters to non-technical audiences, meaning attendees do not need backgrounds in analytics, data science or programming to understand and apply what they learn. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.”

Internal 147

Internal International Tools Software 147

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself. 150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category.

Analysis 91

Analysis SEO Guidelines Google 91

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success. Marketing Goal 1: Gain a better understanding of which messages are resonating.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 192

Writing Communications Marketing B2B 192

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Media 113

Media Radio Television Sports 113

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Predictive Analytics: AI helps marketers forecast future trends and behaviors by using predictive analytics.

Communications 40

Communications Marketing Technology Data 40

Cision

JUNE 6, 2016

Business restrictive – intended to promote advertising spend by limiting free promotion on the platform, sometimes at the expense of user experience. Of course, Instagram has an interesting challenge because it is exclusively visual content with various degrees of context (writing and hashtags). API Change/Third-Party Tools.

Instagram 84

Instagram Handbook Mobile Facebook 84

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do). Is PRTech finally in the same ballgame as MarTech or AdTech?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Wildfire

AUGUST 1, 2018

We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific. The famous US merchant John Wanamaker once famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Enter stage right Google Analytics.

Measurement 49

Measurement Analytics Google Agency 49