Sword and the Script

AUGUST 30, 2022

The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” AI-assisted pitches. “AI

Publicity 86

Publicity Survey Enterprise Pitching 86

PR Fuel

OCTOBER 14, 2022

It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign. This type of PR event is great for word-of-mouth advertising for your business. Learn How to Write a Great Press Release. Help Out With a Charity or Non-profit.

Small Business 95

Small Business Community Local Social Media 95

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Analytics and ROI. Additional duties. More internal comms.

Communications 124

Communications Crisis Internal International 124

Shift Communications

SEPTEMBER 17, 2014

It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Provide value to your readers and keep the sales pitches to a minimum. Check your social networks and Google Analytics. Google Analytics can provide demographic and location data about your site visitors.

Blogging 161

Blogging How To SEO Analytics 161

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand.

Marketing 170

Marketing Measurement Trends B2B 170

prTini

AUGUST 29, 2014

297 Flabby Words and Phrases That Rob Your Writing of All Its Power. Twitter Analytics Are Now Available to Everyone (And Here’s the Top Metric You Should Watch). 32 Web Writing Tips for Better Blogging and Social Media Posts. How a Mid-Air Fight Became Great Advertising. 5 Resources to Help You With Your Pitch.

Resources 55

Resources Pitching Case Study Instagram 55

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Instead of spending time, talent, and treasure on automated systems, advertising, link-buying, and savvy inbound marketing programs, concentrate on generating community engagement. It’s worth it! You need to start now.

SEO 100

SEO Google Pinterest LinkedIn 100

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do). Is PRTech finally in the same ballgame as MarTech or AdTech?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Predictive Analytics: AI helps marketers forecast future trends and behaviors by using predictive analytics.

Communications 40

Communications Marketing Technology Data 40

ImPRessions - Crenshaw Communications

MAY 23, 2017

Then see what the analytics show. For example, although we sometimes attract more views on LinkedIn by sharing our posts via the “Write an article” function vs. “Share an update,” experts are divided on whether publishing as an article violates the duplicate content rule and adversely affects SEO.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 194

Writing Communications Marketing B2B 194

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Mindful Marketing

JUNE 22, 2015

Brand journalism and content creation falls closer to advertising than PR and while we agree it’s very important in this day and age, it certainly doesn’t oust media relations altogether. Purporting otherwise is going to keep the Bad Pitch Blog very busy. Now we’re going to tell PR executives that these skills aren’t that important?

Media Relations 50

Media Relations Measurement Report Media 50

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. You’re not paying for coverage—that’s what advertising is for. Here are four tips to consider when researching and pitching journalists. In fact, the opposite is true – they suffer from an overload of pitches. at a moment’s notice?

Media 77

Media Pitching Resources Media Relations 77

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60

Tools Pinterest Marketing Media 60

prTini

AUGUST 22, 2014

Why You Should Be Reading (and Writing For) Medium. Instagram Rolls Out Deeper Analytics for Advertisers. 5 Tips for Perfecting your Pitch. How To Write LinkedIn Messages That Actually Get Read. The 3 Key Ingredients in a Successful Influencer Pitch. Cheers and happy reading! . Social Media Press Release 3.0:

Case Study 49

Case Study Retail Resources Twitter 49

The Resolution Blog

JANUARY 8, 2018

All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language.

Tools 136

Tools Publicity Measurement SEO 136

Beyond PR

JUNE 14, 2018

Research and analytics are an increasingly important source, along with advertising and marketing (skills),” the report said. The report showed writing skills topped the list at 89 percent, for instance, while the more generic “media relations” was cited by only 63 percent. Everyone should respond within 24 hours.

Pitching 45

Pitching Content Marketing Ethics Course 45

Sword and the Script

MAY 14, 2019

He took me through a deck explaining the company’s philosophy and approach to PR monitoring and analytics, along with a product demonstration. However, I asked Mr. O’Neal if they were marrying and correlating two sets of analytics – those from the publication with those on your website – and making that determination.

Case Study 118

Case Study Software Data Web 118

Beyond PR

MAY 4, 2016

The sales pitch and advertisements ruled the day. To understand your buyer’s journey in a way that’s truly productive, the sales pitch must be replaced with conversations backed by data and research. Pair this research with analytics to provide a truly satisfying customer experience.

Content Marketing 40

Content Marketing Marketing Strategy Resources 40

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. That’s a form of advertising called retargeting and Cision is bringing this to PR. “The

Internal 64

Internal International Data Media 64

Sword and the Script

JULY 2, 2019

Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive. b) Is Your Press Release Pitch Guilty of Information Overload? That partnership has ended.”. via BurrellesLuce. More clutter isn’t free. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Bad Pitch Blog

JUNE 14, 2009

Social media is not a joke, and anyone who thinks it is should not be pitching SM executives. However, all this got them was coverage they probably don’t desire because, yep you guessed it, we spend time writing about yucky pitches. This pitch is just stupid. Cause I feel kind of badly for everyone involved.

Social Media 40

Social Media Interviews Pitching Media 40

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Most who are familiar with the concept of a Big Idea know it from the world of advertising. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. Or maybe Dracula.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Building analytics to optimize those efforts will become as important as it is for earned media. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

JANUARY 17, 2023

This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. one pitch”) to more of an outreach tool.

Technology 94

Technology Software Resources Pitching 94

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

OCTOBER 10, 2023

Pay attention to their previous work, the types of stories they write, and their social media presence. Write a compelling press release: Craft a well-written, attention-grabbing press release highlighting your video content’s key points. Related read: Is Your Press Release or Media Pitch Guilty of Information Overload? #4.

Video 87

Video Publicity Marketing Analytics 87

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies. As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting.

B2B 79

B2B Facebook Advertising Advertising 79

Sword and the Script

FEBRUARY 2, 2021

As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”. What does that mean?

Software 122

Software Technology Advertising Advertising 122

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62