NewsWhip

OCTOBER 30, 2019

Coverage of pharmaceutical companies has remained pretty consistent in the past few years, but engagement is lower in 2019. Pharmaceutical companies’ owned media. While the narrative within media focuses on incidents within the pharma industry, a look at the top companies’ personal Facebook Pages tells a different story.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

PRSay

JANUARY 27, 2017

On Wednesday, the company wrote in a blog post : In the five months since it launched, stories has grown considerably. The company is testing the feature with more than 30 organizations, including Buick, Nike, Netflix Airbnb and Maybelline New York, and says it will “roll out globally” in upcoming weeks.

Instagram 60

Instagram Analytics Advertising Advertising 60

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences.

Technology 266

Technology Television Web Social Media 266

PR in High Definition

AUGUST 28, 2014

Twitter has opened up its full analytics dashboard to everyone, having only previously been available to advertisers and verified users. The post Pros and cons of Twitter Analytics for PR consultants appeared first on Firefly Communications. Uncategorized Twitter Analytics'

Analytics 74

Analytics Twitter Advertising Advertising 74

5W PR

MAY 18, 2018

Used correctly, an experiential campaign gives companies a tangible way to connect with people and convince them to share their experiences with their friends and family. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes.

Company 96

Company Marketing Social Media Analytics 96

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 176

Reddit Software B2B Technology 176

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice.

Comparison 294

Comparison Advertising Advertising Analytics 294

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. For example, being included on Oprah Winfrey’s “favorite things” list can make a company. A case in point is the brand S’well.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

PR for Anyone

JANUARY 28, 2024

This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. Updates to the CRM include the “option to personalize communication to create a custom experience for their capital market contacts,” such as investors or financial analytics.

Software 126

Software Analytics Technology Video 126

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Doug Miller , VP of Customer Success at AirPR, previously marketing analytics leader at Adobe and Rocketfuel. About AirPR.

Analytics 150

Analytics Data Big Data Technology 150

Shift Communications

APRIL 13, 2015

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Instead, most marketers look back at their analytics at the end of the week, month, or quarter. Open up Google Analytics.

Analytics 60

Analytics Google How To System 60

5W PR

OCTOBER 20, 2023

This includes diverse models, actors, and real customers in the advertisements. They can help companies bridge the gap and connect with their audience authentically. Measuring cultural impact Use analytics to measure the impact of multicultural marketing efforts. Avoid tokenism and ensure representation is meaningful.

Strategy 78

Strategy Marketing Local Groups 78

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

Deirdre Breakenridge

DECEMBER 18, 2017

It’s even more difficult to know what features are most relevant to you and your company. The following tips will allow you to improve your digital skills more quickly than the average person, get the job you want and move up in your company. Is Instagram’s new Direct App something you should be concerned with?

Case Study 224

Case Study Trends Instagram Social Media 224

PRSay

AUGUST 17, 2023

With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads , its own microblogging platform, to rival Twitter’s dominance. But the question remains: Will Threads become the new Twitter or fizzle out like Clubhouse?

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Onclusive

AUGUST 10, 2018

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. I founded Vizu, the pioneering company in real time digital brand advertising measurement, which was bought by Nielsen in 2012. The integrated system is important for several reasons.

Communications 186

Communications Marketing System Measurement 186

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. This applies to companies connecting with their customers or partners too. The focus for brands should be to showcase their credentials and company ethos.

Social Media 69

Social Media Corporate B2B Company 69

5W PR

JULY 18, 2023

With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic. That includes beverage brands.

Brand 78

Brand Branding Engineering Analytics 78

Stephen Waddington

JUNE 29, 2021

A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. This is a government incentive aimed at encouraging innovation among UK companies. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

5W PR

SEPTEMBER 13, 2023

Through integrated reporting and analytics, brands gain valuable insights to optimize strategies and achieve better results. That means whether the company wants to increase brand awareness, boost sales, drive website traffic, or more. This can lead to higher conversion rates and a better return on investment (ROI).

Brand 78

Brand Branding Media Resources 78

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Airbnb has no rooms.

Publicity 166

Publicity Analytics Data Advertising 166

Cision

JUNE 30, 2017

Around here, “change,” “transformation” and “taking it to the next level” are terms used daily — and we’re embodying these ourselves as a company with the help of a fresh new look and an official NYSE ticker symbol. It’s an exciting time. It is the most effective way to drive customer trust and engagement.

Communications 0

Communications Publicity Media Measurement 0

Contently - Strategy

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. The analytics are crucial for providing insight into the value of your production. But to truly maximize content value, you need to have a way to measure your content’s impact.

Analytics 78

Analytics Content Marketing SEO Data 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends.

Marketing 310

Marketing Product Launch Corporate Viral 310

PRSay

AUGUST 25, 2020

Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company. While there has been progress, companies need more LGBTQ leaders, she said. “I think there’s a big opportunity right now for LGBTQ inclusion,” he said.

Community 189

Community Brand Branding Resources 189

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

FEBRUARY 25, 2022

Unprecedented times” has been a looming term that has affected many companies and organizations throughout recent years. The best way to identify your core audience is through data such as audience values, publicity values, user analytics, session analytics and additional metrics that hone in on who’s interacting most with your content.

Brand 126

Brand Branding Storytelling Analytics 126

Prohibition

FEBRUARY 18, 2021

The update provides extensive training for users on LinkedIn ad tools through video courses that cover a variety of topics such as; how to use LinkedIn ads, effective ad targeting, how to improve lead generation whilst also covering how to report on analytics. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Deirdre Breakenridge

JULY 9, 2018

It could be a real client you hope to work for in the future, or just a company you admire. If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. It’s easier to get jobs when the company knows what your skill set is.

Social Media 150

Social Media Media Case Study Analytics 150

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. When done the right way, public relations allows companies to tell as many people as possible about a business in a cost-effective manner.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. As I wrote in a briefing about the company , Notified will actively surface reporters and influencers based on searches you’ve set up in the system. Notified by Intrado gets close. Podcast monitoring.

Technology 169

Technology Publicity Software Pitching 169

Communications Conversations

NOVEMBER 16, 2022

Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Many companies have focus on paid social, and general understanding of setting up ads or interpreting data will be helpful. Helps with quick turn request like putting company logo on visuals. Canva/design. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

Business Wire

MARCH 6, 2017

Provided by your analytics program, URL builders or UTM links are lines of text you add to the end of a URL that allow the program to track the inbound traffic activity you are generating. Create extensions for blog posts, social updates, advertising and other marketing collateral to keep your program’s activities separated.

Measurement 160

Measurement How To Analytics Data 160

Sword and the Script

SEPTEMBER 3, 2019

To that end, I’ve enjoyed doing this, and I’ve had a lot of great calls with some really smart people behind these companies since. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. This seems to give you access to your media list right from an email.

Analytics 68

Analytics Report Technology Pitching 68