Deirdre Breakenridge

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.

Analytics 231

Analytics Marketing How To Community 231

Mindful Marketing

JULY 19, 2023

I understood that it’s easy for companies to access data linking our email addresses to our internet protocol (IP) address , “the unique identifying number assigned to every device connected to the Internet.” Companies that don’t harvest that data themselves also can buy it from those who do.

Analytics 99

Analytics Data Retail Advertising 99

Brand24

SEPTEMBER 5, 2018

Here are top Twitter analytics tools that will help you develop your Twitter marketing strategy, grow organic reach, measure hashtag analytics and more!

Analytics 110

Analytics Twitter Tools Company 110

Business Wire

MARCH 7, 2024

A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences. Press releases have long been regarded as indispensable tools for circulating important news and information.

Measurement 285

Measurement Blogging Analytics Tools 285

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? However, because awareness and perception are inherently difficult to measure, it’s important to measure their indirect impact, which can be done using Google Analytics.

Analytics 141

Analytics Google Creativity Publicity 141

Axia PR

DECEMBER 10, 2023

Consider cost, design, support, and analytics when selecting the best content management system for your company. One of the best ways to provide consumers information about your company is through a content management system (CMS) or website.

Company 62

Company Web System Analytics 62

The Proactive Report

JUNE 4, 2018

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. Position your company or organization as an authority on a topic or industry. Think of Google Analytics as your new BFF – the one who knows everything about everyone and is willing to dish! 3 minute read.

Analytics 127

Analytics Data Exercises Social Media 127

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. IT World : Is Analytics Adding Business Value? Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences. Analytics Provide Insights that Can Lead to Opportunities.

Analytics 100

Analytics Measurement B2C Construction 100

Presspage

FEBRUARY 1, 2019

It’s easy to get intimidated with analytics when you start your PR career. This is where Google Analytics can play a role. Google Analytics won’t measure the lifetime value of an earned media. Google Analytics records every source that points someone to your website. Understand the limitations.

Analytics 154

Analytics Google Measurement Data 154

Cision

MAY 31, 2016

Finding the edge that puts your business above competitors is a challenge that many companies strive to overcome on a day-to-day basis. However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy. Making the Right Decision Faster.

Analytics 120

Analytics Social Media Mobile Strategy 120

5W PR

FEBRUARY 23, 2022

Plenty of companies have already started leveraging TikTok as a marketing platform, and have plans to continue investing in it in the next year. Companies using the app should know when the best time is to share content on the platform, in order to ensure it has the broadest reach. Best Sharing Times. three to six p.m.,

Company 88

Company Analytics Privacy Consumer 88

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. To learn more about this partnership, please contact us at info@onclusive.com.

Company 150

Company Enterprise Measurement Data 150

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics and measurement are table stakes , table minimums in high-growth sectors of the economy. Where to Start.

Analytics 143

Analytics Google Data Technology 143

Critical Mention

NOVEMBER 29, 2018

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies. And 2019 figures to be more of the same.

Analytics 105

Analytics Data Trends Marketing 105

Agility PR Solutions

SEPTEMBER 21, 2021

New research from predictive analytics software firm Prevedere illustrates the impact COVID had on business planning, how leaders responded, what keeps them up at night—and what the path forward looks like for them. […].

Crisis 153

Crisis Company Software Analytics 153

Agility PR Solutions

MARCH 22, 2023

As communicators are well aware, the need to unlock greater business value from data is clear, and new research from digital enterprise software firm BMC asserts that a well-defined DataOps strategy is emerging as the key to manage and integrate analytics to uncover new opportunities, quickly respond to issues, and even respond to previously unforeseen (..)

Data 85

Data Report Company Enterprise 85

NewsWhip

MARCH 6, 2024

The head of insights at the company has a team that is inundated with report requests for data and insights on a broad array of topics, from the war in Ukraine to the US elections to the public’s view on sustainability. Our clients look to us to be aware of and vet data and analytics providers.

Energy 78

Energy Internal International Company 78

PR 20/20

DECEMBER 13, 2022

I n the digital marketing industry, Google Analytics is one of the most well-known software tools that enables you and your company to analyze your marketing strategy and user engagement. The version you are familiar with, Universal Analytics (UA), has received a major makeover with the announcement of Google Analytics 4 (GA4).

Analytics 52

Analytics Google Report Data 52

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. We help connect our companies with audiences who matter most to the company, from investors to activists to customers. Services like IBM Watson Analytics allow us to do powerful statistics and analytics without being statisticians.

Analytics 132

Analytics Data-Driven PR Data Software 132

PR in High Definition

JULY 28, 2022

By harnessing data properly, the company has transformed the role of data science in the business, making it a key pillar for decision making. first energy transition progress report , published in April 2022, the company has already cut total emissions by 16% since 2016. An example of this is Shell.

Analytics 62

Analytics Data Energy Sports 62

PR 20/20

NOVEMBER 28, 2022

G oogle Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, you can run thousands of reports in Google Analytics to evaluate the strength of your marketing program, particularly your website. Questions to Ask of Your Google Analytics Data. What were the top traffic-driving channels?

Analytics 52

Analytics Google Case Study Data 52

Agility PR Solutions

JANUARY 30, 2020

How businesses are perceived by the public can have a significant impact on sales and profit, which is why companies invest vast amounts of money in their PR campaigns. The post 3 ways data analytics can drive your PR campaigns appeared first on Agility PR Solutions. In the past, it […].

Analytics 78

Analytics Data Publicity Company 78

Shift Communications

NOVEMBER 17, 2017

Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. The latest focus is on predictive analytics and the power one can wield by predicting future trends. What is Predictive Analytics? So, what exactly is predictive analytics? Lisa Zanchi.

eBook 104

eBook Analytics Data Software 104

Onclusive

AUGUST 24, 2020

But at our company, one unsung technical visionary does have hero status; and we believe he deserves this distinction industrywide. At that time, the company was called AirPR, and it was a marketplace for PR professionals. At that time, the company was called AirPR, and it was a marketplace for PR professionals.

Analytics 347

Analytics Engineering System Software 347

Ishmael's Corner

MAY 13, 2018

Observing Facebook navigate the onslaught of negative media coverage fueled by the Cambridge Analytics fiasco and Russian operatives using Facebook advertising to advance their cause, I wanted to revisit reputation management and being ready when things don’t go according to plan. Techniques For Effective Business Communications.

Company 167

Company Communications Storytelling Facebook 167

Cision

MAY 19, 2015

Companies are able to reach their prospects and clients in a new way. How can companies use technology to add more value to their customer’s lives? Maybe you’re a company that serves different industries but you can’t serve the same message across industries, you have to tailor that.

Analytics 120

Analytics Media Relations Media Software 120

Shift Communications

AUGUST 28, 2017

A Brief Recap of Predictive Analytics. Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data. Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless.

Analytics 96

Analytics Software Technology Data 96

Agility PR Solutions

JUNE 16, 2022

A business’s environmental, social and governance (ESG) performance—including its extended network of suppliers, partners and distributors—increasingly affects not just its reputation, but also its operations and market position, affirms new research from business decisioning data and analytics firm Dun & Bradstreet Holdings.

Financial 78

Financial Meeting Company Government 78

Shift Communications

DECEMBER 15, 2014

In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Everyone at the company, from high-level executives to interns, is involved in the training process. Start here….

Analytics 106

Analytics Training Data Google 106

PR 20/20

APRIL 23, 2019

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Questions to Ask of Your Google Analytics Data. Goal Monitoring Questions. Last year?

Analytics 102

Analytics Google Case Study Data 102

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Reputation 307

Reputation Analytics Corporate Government 307

Onclusive

OCTOBER 29, 2021

Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you. Look no further!

Comparison 370

Comparison Report Media Software 370

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. A well-executed PR campaign can increase visibility and position your company as a leader in your industry, supporting your growth ambitions. Use analytics to track engagement, reach, and conversion.

Strategy 59

Strategy Company Communications Construction 59

Agility PR Solutions

MAY 19, 2022

Forty-two percent of CMOs believe data is hindering creativity among marketing teams, according to a new report from marketing data and analytics platform Adverity. The post 4 in 10 CMOs say data hinders creativity among teams: Is company culture to blame? appeared first on Agility PR Solutions.

Creativity 78

Creativity Data Company Analytics 78

Sword and the Script

MARCH 2, 2021

Years later, I’d land the company that bought the divested business as a client, so it was interesting to see the outcome compared with the rationale for buying and selling at the time. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. This includes PRophet , Propel , and SignalAI.

Company 146

Company Tools Technology Software 146

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. The fourth spike was from Scott Monty joining the company , which is not a repeatable event, and thus we can’t count on it in the coming year or add it to our playbook. What caused those events? Christopher S.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

DECEMBER 24, 2015

Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. Ghost of Analytics Present – Benchmarking. Do you know what’s going on outside of your company? Ghost of Analytics Future – Watson. Angie Goldman.

Analytics 60

Analytics Google Trends Content Marketing 60