Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

PR 20/20

MAY 8, 2019

Is your company ready? As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Are you ready? 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

5W PR

OCTOBER 20, 2023

This includes diverse models, actors, and real customers in the advertisements. They can help companies bridge the gap and connect with their audience authentically. Measuring cultural impact Use analytics to measure the impact of multicultural marketing efforts. Avoid tokenism and ensure representation is meaningful.

Strategy 78

Strategy Marketing Local Groups 78

Onclusive

AUGUST 10, 2018

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. I founded Vizu, the pioneering company in real time digital brand advertising measurement, which was bought by Nielsen in 2012. The integrated system is important for several reasons.

Communications 186

Communications Marketing System Measurement 186

Prohibition

FEBRUARY 18, 2021

The update provides extensive training for users on LinkedIn ad tools through video courses that cover a variety of topics such as; how to use LinkedIn ads, effective ad targeting, how to improve lead generation whilst also covering how to report on analytics. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Polish the company story, but don’t lose authenticity. Allow the agency creative freedom.

Publicity 256

Publicity Brand Branding Storytelling 256

PR for Anyone

JANUARY 28, 2024

This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

5W PR

SEPTEMBER 13, 2023

Through integrated reporting and analytics, brands gain valuable insights to optimize strategies and achieve better results. That means whether the company wants to increase brand awareness, boost sales, drive website traffic, or more. This can lead to higher conversion rates and a better return on investment (ROI).

Brand 78

Brand Branding Media Resources 78

5W PR

JULY 18, 2023

With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic. That includes beverage brands.

Brand 78

Brand Branding Engineering Analytics 78

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Airbnb has no rooms.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

Shift Communications

APRIL 13, 2015

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Instead, most marketers look back at their analytics at the end of the week, month, or quarter. Open up Google Analytics.

Analytics 60

Analytics Google How To System 60

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Another company called PRophet takes it a step further. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Cision

JANUARY 3, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. It’s a bigger problem in China and Sweden, as well as with PR agencies, according to the survey. So what’s the solution? The Solution?

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

SEPTEMBER 3, 2019

To that end, I’ve enjoyed doing this, and I’ve had a lot of great calls with some really smart people behind these companies since. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. This seems to give you access to your media list right from an email.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Year of the employee. Livestream goes mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215

NewsWhip

APRIL 14, 2020

We recently had a virtual sit down with Zach Silber from Kivvit to discuss the ways COVID-19 is impacting the PR industry and how agencies’ responsibilities have changed during these last 30 days. Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency.

Data 148

Data Public Affairs Crisis Analytics 148

Deirdre Breakenridge

JULY 9, 2018

It could be a real client you hope to work for in the future, or just a company you admire. If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. Most teams in PR agencies are organized by specialty.

Social Media 150

Social Media Media Case Study Analytics 150

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. When done the right way, public relations allows companies to tell as many people as possible about a business in a cost-effective manner.

Small Business 158

Small Business Publicity Social Media Web 158

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Analytics was still at the early stage. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Leadership 199

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. This applies to companies connecting with their customers or partners too. The focus for brands should be to showcase their credentials and company ethos.

Social Media 69

Social Media Corporate B2B Company 69

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

JANUARY 9, 2018

We’re in the midst of a time of massive disruption in our profession, and it’s shifting the fundamentals — the structure of agencies and teams, the workings of agency-client partnerships and the ways we employ and deploy talent. And we’re moving on to deeper integration. And we’re moving on to deeper integration.

Measurement 124

Measurement Creativity Analytics Groups 124

Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. When you’re designing a marketing, advertising, or PR campaign, it’s absolutely vital to plan for both benchmarking on the front end and measurement on the back end to ensure that you’ve actually moved the needle. This is patently false.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Stern + Associates

SEPTEMBER 27, 2023

They build targeted email lists, run multi-touch advertising campaigns, publish helpful content and monitor lead quality. Marketing Provides Helpful Insights With access to customer data and analytics, marketing can uncover valuable insights on buyer behavior, campaign effectiveness, lead quality and more.

Marketing 62

Marketing Data Groups Strategy 62

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This is reflective of a traditional view of public relations.

Interviews 101

Interviews Publicity Technology Social Media 101

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. Until recently few PR agency or communication team budgets had a line item for tools.

Tools 135

Tools Software Enterprise Measurement 135

Prohibition

OCTOBER 5, 2023

LinkedIn updates follower transparency LinkedIn has rolled out an update allowing company pages to see which other pages are following – this was previously not visible. Just ensure you correctly label creative AI content moving forward, to prevent a content culling and maintain audience trust.

Instagram 62

Instagram Social Media Facebook Media 62

Shift Communications

NOVEMBER 10, 2014

Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. You can use the data provided in Facebook’s Audience Insights to better inform paid advertising targeting and drive content decisions by creating more of the kinds of content your audience likes. Google Analytics.

Data 117

Data Data-Driven PR Big Data Analytics 117

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team. But what’s older is still news.

Internal 147

Internal International Tools Software 147

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. Signal AI Acquires Kelp .

Publicity 85

Publicity Survey Enterprise Pitching 85

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Contently - Strategy

NOVEMBER 12, 2020

While I’ve been truly inspired by many of the content-savvy marketers I’ve gotten to work with at brands like Dell, Marriott, Saatva, Chase, and Cardinal Health, the truth is that when you take a macro view, most companies are putting out content that’s middling. A detrimental representation of their brand.

Brand 145

Brand Branding Healthcare Enterprise 145

ImPRessions - Crenshaw Communications

JULY 11, 2018

If the reporter is unfamiliar with the interviewee or the company, the PR person will offer introductory information, naturally. Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) The company and its PR partner will amplify the article on all owned media, starting with social channels.

Report 136

Report Interviews Pitching Construction 136

Critical Mention

AUGUST 29, 2019

Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth. The company also enhanced the platform’s search and alert functionality. FY 2019 Achievements. Looking to the Future.

Television 60

Television Radio Analytics Government 60