Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust.

Advertising 62

Advertising Advertising Print Study 62

ReimaginePR

JULY 25, 2018

It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. This is where you have to remember that it’s not about you and your brand, it’s about your target consumer. This is the most popular and common way of advertising your Website.

SEO 211

SEO Tools Engineering Google 211

5W PR

NOVEMBER 5, 2018

Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. This is both important for consumer engagement as well as client relations. PR professionals are adept in creating a variety of content suitable for a wide range of audiences.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently. “I The good news?

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For instance, before launching a new product campaign, PR professionals may identify market demand, gather customer feedback, and assess competitor strategies. Based on this analysis, they can assist in refining the product positioning, identifying key selling points, and developing appropriate messaging.

Video 108

Video Marketing SEO Social Media 108

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. So how do we make a great first impression with content?

Viral 120

Viral Journalism Advertising Advertising 120

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. million words.

Infographics 235

Infographics Case Study Content Marketing Video 235

Flack's Revenge

AUGUST 9, 2016

Those featured, however, didn’t go into detail on the role of advertising to boost reach. Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Data across the Content Life Cycle.

Viral 120

Viral Data Web Trends 120

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Tech PR teams tailor its messaging and communication strategies to resonate with the preferences and interests of the intended audience, which could include consumers, businesses, investors, or industry professionals.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. What’s the biggest lesson about marketing you’ve learned throughout your career? So how can you set your brand apart?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 167

Marketing Employee Content Marketing Training 167

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Send Holiday Greeting Cards.

Publicity 74

Publicity Employee Analysis Radio 74

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Start out incrementally.

Measurement 78

Measurement Publicity Television Analytics 78

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 4) The composition of marketing spending is changing.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

MARCH 27, 2018

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. If it sounds amazingly similar to the concept of good content marketing , you’re right.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

PR 20/20

JULY 25, 2017

Other brands, however, learn plenty from their analytics data, but spend hours of effort and analysis to create reports. For instance, at PR 20/20 , we used natural language generation (NLG), an AI technology, to cut the analysis and production time of Google Analytics reports by 80%. Improve Content Marketing.

Marketing 41

Marketing System Analysis Analytics 41

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 84

Trends Marketing Mobile Web 84

Sword and the Script

DECEMBER 12, 2017

The most interesting part about predictions is they are an intersection of analysis and aspiration. Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. 6) Finding a content marketing niche. 20) A new focus on marketing efficiency.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Sword and the Script

JANUARY 19, 2021

Audio is changing how we search for – and consume information. Propel says that while TVEyes is “the basis” of broadcast monitoring, the company has “built layers of data and analysis on top of it” that “enables certain functionality that no other broadcast monitoring tools have.”. Podcast monitoring. Muck Rack makes a similar claim.

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. Consumers trust others of similar ilk. 8) Creativity over productivity.

Social Media 90

Social Media Marketing Media Creativity 90

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies. Guest Contributor: Victor Blasco is a digital marketing expert, Co-Founder & CEO of the explainer video company Yum Yum Videos and Yum Yum Digital. Download our free Online Video Success tip sheet.

Video 85

Video Brand Branding Energy 85

Prohibition

AUGUST 4, 2021

Reputation management involves combining social media marketing, review management, content marketing, search engine optimisation, and public relations strategies to promote and protect your online image. Businesses with positive reviews online attract more consumers. Build your brand’s image. Recruitment.

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 120

Communications Crisis Internal International 120

PR 20/20

MARCH 21, 2017

It then offers content marketing management and measurement to illustrate how content marketing impacts company goals. And OneSpot makes extensive use of machine learning technology to predictively personalize content based on user behavior, context and lookalike analysis. Test content.

Marketing 42

Marketing Analytics Analysis Technology 42

The Resolution Blog

JANUARY 8, 2018

If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! Step forward one of the most useful papers you’ll read this year ‘The DNA behind the world’s most successful content’. But could these habits be holding us back?

Tools 136

Tools Publicity SEO Measurement 136

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Their Site Explorer allows you to analyze a competitor’s site’s content and identify “Top Content” that has received coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Their Site Explorer allows you to analyze a competitor’s site’s content and identify “Top Content” that has received coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

JANUARY 5, 2015

Content marketing, the darling of 2014, continues to be the dominant form of marketing, but brands who don’t do it well will find even more rapidly diminishing returns. For brands with some advertising budget, the paid media world offers more choices and power than ever before. Vice President, Marketing Technology.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. PNR: This Old Marketing. (~60

Radio 60

Radio Content Marketing Marketing Education 60

PR 20/20

AUGUST 27, 2019

While positive, we must be deliberate in the delivery of our marketing message. Consumers will appreciate quality content if it’s in the right place, at the right time. Your strategic approach to the following, among others, will impact the holistic customer journey: Account-based marketing. Content marketing.

Marketing 46

Marketing Technology Resources Tools 46

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. million words.

Infographics 72

Infographics Case Study Video Survey 72

Cision

APRIL 6, 2015

Christopher Penn and John Wall’s Marketing Over Coffee clocks in at around 20 minutes per episode. Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. Plan podcast content. Best Practices Featured Content Marketing'

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption.

B2B 111

B2B Consumer Marketing Survey 111