Shift Communications

NOVEMBER 3, 2014

Last year, the folks behind the “Carrie” remake nailed it with their “ Telekinetic Coffee Shop Surprise ” that terrified customers to the tune of nearly 60 million YouTube views. The two videos have combined for more than 60 million YouTube views. Advertising' It’s clear that prankvertising can have huge benefits for brands.

Advertising 92

Advertising Advertising Viral YouTube 92

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms.

Video 118

Video Social Media Media YouTube 118

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. YouTube analytics added a new ‘First 24 hour’ data metric. TikTok and WPP announced global agency partnership.

Social Media 118

Social Media Trends Media YouTube 118

Prohibition

AUGUST 1, 2023

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. This is likely to make any ‘app download’ ads much cheaper as anything that advertisers can run in-platform will be cheaper due to the IoS 14 ad-pocalypse data tracking issues that hinder our campaigns each day.

Advertising 62

Advertising Advertising Print YouTube 62

5W PR

DECEMBER 26, 2022

Of all the social media platforms, TikTok has been the platform to hit 1 billion users the fastest, in the span of only five years since its inception (compared to Facebook and YouTube which both took around 8 years or more). The post TikTok Stats for Marketers appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing YouTube Advertising Advertising 88

Flack's Revenge

SEPTEMBER 13, 2017

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. A number of major ad agencies predicted slowdowns a few weeks ago. That’s because large CPG companies like Procter and Gamble have been firing agencies and/or pulling back on spending.

Advertising 120

Advertising Advertising Agency YouTube 120

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends. Contact us for our podcast services !

B2B 77

B2B Trends Strategy Marketing 77

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. The closing date for responses is 1 June 2022.

Marketing 78

Marketing Government Sports Advertising 78

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel.

Radio 52

Radio Pinterest Television Government 52

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. I followed them, read everything they wrote, bought some of their books, and watched their videos on YouTube and TED Talks. It took a year, but I joined a full-service advertising and public relations agency. I started my career at General Electric.

Twitter 208

Twitter Software Retail Agency 208

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites.

Media 199

Media Interviews YouTube Hotels 199

5W PR

DECEMBER 7, 2020

LinkedIn, Twitter, and YouTube trailed farther behind at 42%, 33%, and 26%, respectively. Facebook was second at 46%, followed closely by YouTube (45%) and LinkedIn (44%). This may be laid to marketers and advertising pros, most of whom are under 40 years of age. Instagram was close behind at 70%.

Social Media 103

Social Media Trends Media Policies 103

Stephen Waddington

FEBRUARY 19, 2020

I’ve been asked to help a startup recruit a PR agency partner. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv

Pitching 102

Pitching Instagram Agency YouTube 102

Prohibition

SEPTEMBER 15, 2021

After testing the feature, Instagram has now followed through with its new advertising feature. On the Instagram Shop page, marketers can now include promoted posts to advertise set products and discounts. This offers users a new way of advertising through the platform and will be another tool to utilise to showcase products.

Social Media 62

Social Media Trends Marketing Media 62

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? They are moving to YouTube and Instagram. Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Shift Communications

FEBRUARY 14, 2022

Spreading advertising dollars over several influencers that cover a diverse range of people can result in an ROI that’s just as good — if not better than — putting all your eggs in one basket. This post was contributed by our partners at TEN35, an advertising agency transforming brands through culture.

Trends 78

Trends Marketing Consumer Community 78

Norton's Notes

APRIL 12, 2017

All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else. Yes you read that correctly 29% – that means that video is almost a third of all online advertising spend and who is surprised?

Advertising 34

Advertising Advertising Video Film 34

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

We’ve also seen an expansion of what are called influencers, from academic experts, authors, and analysts, to political pundits, creators, and youthful YouTubers. Marketers have been shifting budgets into influencer marketing for the past few years, as paid advertising has declined and the definition of influence has broadened and changed.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube. And at MediaSource , driving big results is what we’re all about.

Product Launch 148

Product Launch Storytelling Social Media Video 148

Shift Communications

FEBRUARY 2, 2015

Marketers and advertisers Monday-morning quarterback after the Super Bowl (aka the Ad Bowl) every year: Whose ads were watched the most? Using in-house tools, we looked at the YouTube videos of each ad to see how many times each URL was shared, and on which social networks: Want to share this? Thumbnails via YouTube.

YouTube 60

YouTube Advertising Advertising Mobile 60

PR for Anyone

JANUARY 28, 2024

However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising. She suggests giving every job some agency or autonomy over its schedule—there are possibilities for flexibility even in unexpected roles.

Employee 130

Employee Policies Creativity Company 130

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Build a Better Agency Summit. This event is created for leaders or owners in small to mid-sized agencies.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

Prohibition

JULY 7, 2023

Hire an agency social media posts, live streams, YouTube live, background noise, business pages Live stream is undoubtedly a scary experience for some and if you’re posting regular live content with the aim of reaching a greater audience, then perhaps hiring an agency is the best option.

Video 62

Video Social Media Media Instagram 62

Konnect Agency

FEBRUARY 10, 2020

If your brand is on a budget and a paid media article doesn’t align with that, consider starting off with social media advertising and boosting. Cross-promotion in a paid media partnership can include YouTube, IGTV, in-person activations, newsletters, social media channels and much more. Advertising. Emma Tiernon.

How To 72

How To Media YouTube Social Media 72

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Campaigns also win when client-agency partnerships are strong and the players are fully engaged. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. The third category is the company that relies on a sound mix of PR and advertising.

Advertising 147

Advertising Advertising Pitching B2B 147

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Marketers should also keep in mind: YouTube is not classified as a search engine.

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Gyro UK, a B2B specialist agency, found that 62 percent “of business decision-makers rely on gut feelings when it comes to their final choice.” It’s vital to take a step back from promotional advertising. It depends.

B2B 111

B2B Brand Branding B2C 111

Rock the Status Quo

JANUARY 1, 2015

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? If it were me, I would post a comment on the YouTube video, then share it everywhere. Comments Do you think agencies should include creative ideas in their. Digital PR'

Brand 100

Brand Branding YouTube Social Media 100

ISEBOX

OCTOBER 19, 2016

YouTube: 1 billion. billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time. Our Regulatory Series continues for pharma PR professionals: European Medicines Agency: The FDA’s doppelganger AND. Twitter: 310 million.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. Barbara Rozgonyi on TikTok.

Financial 52

Financial Social Media Banking Media 52

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Barokas

JUNE 7, 2019

With so many product reviews being generated both organically and paid across multiple platforms—Instagram, blogs, vlogs, YouTube—the marketing and advertising game has changed. In the case of celebrity endorsements, the brand or marketing agency develops an idea and script for promoting the product. The key players?

Marketing 94

Marketing Guidelines Consumer YouTube 94

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

JUNE 27, 2017

An article in PR Week reported that the head of content at Coca-Cola Germany, Philipp Hartmann, talked about shifting their use of an influencer recently to start hosting their YouTube channel (Coke TV). He said they built more interaction between their audience and the brand because it was less about advertising and more about engagement.

Social Media 95

Social Media Publicity Media Retail 95