Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. An EU citizen visits a Canadian company’s website and fills out a form for a white paper download. GDPR stands to impact advertising companies most of all.

Publicity 163

Publicity Marketing Privacy Advertising 163

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). 16% on marketing analytics. 66% said newspapers.

Marketing 65

Marketing Survey Study B2B 65

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Owned content. The Solution.

Data 92

Data SEO Guidelines Advertising 92

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Get Cision’s free white paper now!

Pitching 120

Pitching How To Instagram YouTube 120

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Crenshaw Communications recently was named as the agency to represent Wearsafe labs. Can you tell us a bit about your plan for working with Wearsafe and what you will be bringing them?

Communications 253

Communications Data Local Survey 253

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A marketing department or agency cannot just recycle other people’s content.

SEO 98

SEO Interviews Blogging Engineering 98

Communications Conversations

OCTOBER 13, 2014

Consultants, agencies, thought leaders, bloggers. Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). From there, we talked about the following steps: * How to resource your content (in-house vs. agency vs. solo consultant vs. robots). *

Strategy 120

Strategy How To Guidelines Advertising 120

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Learn top tactics with Cision’s free white paper! This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. So how can you set your brand apart? Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. Most marketers have dabbled in native advertising – upwards of 90%. And that’s the theme for this week.

B2B 66

B2B Marketing Advertising Advertising 66

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Figure out where your audience is and don’t be afraid to remind them with targeted advertising. Have a great but technical white paper? Think about the content/funnel relationship.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

JUNE 30, 2015

S ocial advertising is still cost effective, and budgeting for Twitter/LinkedIn/Facebook advertising (with images please!) Consider: What if your prospect, after months of nurturing, needs a final tech spec hurdle overcome and can’t find the right specs page or white paper to convince their senior team? Derek Lyons.

B2B 60

B2B Analytics Google B2C 60

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form. Talk to Us !

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

JULY 9, 2016

Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Why then, does marketing need more white papers, landing pages and registrations? And maybe there isn’t.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Learn how with Cision’s free white paper!

Measurement 120

Measurement Comparison Analytics Nonprofit 120

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Let us know @CrenshawComm.

Agency 192

Agency Internal International Pitching 192

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. And yet, there are problems. Erik Sherman, freelance journalist and writer.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. white papers (36%).

Survey 98

Survey Media Relations Corporate Communications 98

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. The post The bedtime test of content marketing and PR appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Advertising Content Marketing Marketing Press Release Public Relations'

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Cision

NOVEMBER 3, 2016

This experience could be why, as PR Moment states, those working in marketing, PR and advertising are more likely to let their online and IRL (aka ‘in real life’) lives merge, while also being more adept at maintaining a perspective that positions both aspects favorably. Social media can be a tremendous asset to leverage for global awareness.

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

MARCH 19, 2018

Those were press releases (34%), white papers (35%) and award programs (39%). For any agency – marketing, advertising, PR, creative or otherwise – the message behind the data is pretty clear: clients value results not your awards. Top reasons to hire or fire a PR agency. Additional Findings from the JOTW Survey.

Survey 71

Survey Trends Communications Storytelling 71

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Digital Marketing Agency. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Journalistics

JULY 3, 2013

The editorial calendar is primarily a vehicle to help the publishing staff of these publications to sell ad space for future issues since brands are most likely to advertise in an issue that focuses on a topic its core audiences will be most interested in. I’m not a big fan of multiple calendars. Determine Themes for Your Content.

How To 52

How To Pinterest Resources Writing 52

Journalistics

SEPTEMBER 10, 2021

The outputs were typically annual reports, brochures, newsletters, case studies, datasheets, and white papers – to name a few. You started with target audiences and determined what needed to be communicated to those audiences on an annual, quarterly, or monthly basis. It’s great, isn’t it?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

OCTOBER 31, 2017

Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Tips for inviting raised hands: Advertising on your own platform. Can your agency bring big ideas and execute? Use it here.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business.

Publicity 87

Publicity Case Study Infographics Energy 87

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites. Derek Lyons. Vice President.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

APRIL 27, 2019

59% said manual research; 18% said through a list they built; 15% said through PR agencies, and 8% said through a platform or commercial database. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters. 2% said “personal safety and security issues.”.

Survey 91

Survey Journalism Study Pitching 91

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Digital Advertising – Specifically starting with paid social media promotion.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

ZudePR

MAY 31, 2015

An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting. And if another agency wants to follow our lead, that’s fine too! He runs personal PR and creative campaign specialist agency Rich Leigh & Company.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

SEPTEMBER 2, 2014

I started in Apple’s Marcom in a coordinator role doing brochures, tradeshows, direct mail, advertising, budgeting, and working with PR. While I was meeting with one prominent agency principle, I asked her what else I needed to do to fill out my skill sets for my career path. I quit my job went to work at a PR agency.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Cision

MAY 21, 2015

Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference. The Six Pixels Of Separation podcast is also here. Join the digital marketing conversation. 29) John Dennis. Smart Time Online.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Conversations

APRIL 21, 2016

Omar, on the advice of our social media marketing guru consultant and the contracted software vendor company [which pays him to write white papers extolling company benefits of its software program], internal communications thinks your team and you are the right audience for messaging and implementation of our new employ ee advocacy program.

Employee 40

Employee Internal International Corporate 40

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’? Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48