Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Figure out where your audience is and don’t be afraid to remind them with targeted advertising. Have a great but technical white paper? Think about the content/funnel relationship.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form. Talk to Us !

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

NOVEMBER 3, 2016

This experience could be why, as PR Moment states, those working in marketing, PR and advertising are more likely to let their online and IRL (aka ‘in real life’) lives merge, while also being more adept at maintaining a perspective that positions both aspects favorably. It can also propel business forward leaps and bounds.

Social Media 120

Social Media Media Reputation Training 120

Journalistics

SEPTEMBER 10, 2021

The outputs were typically annual reports, brochures, newsletters, case studies, datasheets, and white papers – to name a few. You started with target audiences and determined what needed to be communicated to those audiences on an annual, quarterly, or monthly basis. It’s great, isn’t it?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

OCTOBER 31, 2017

Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Tips for inviting raised hands: Advertising on your own platform. Internal links. Can your agency bring big ideas and execute?

Engineering 63

Engineering Content Marketing Marketing Analytics 63

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

APRIL 27, 2019

77% said social media influencers; 67% said internal employees and spokespeople; 65% said journalists; 59% said bloggers; 53% said customers; 53% said external experts; and said 30% celebrities. 59% said manual research; 18% said through a list they built; 15% said through PR agencies, and 8% said through a platform or commercial database.

Survey 93

Survey Journalism Study Pitching 93

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. When someone asks me a question, I am happy to answer it. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

SEPTEMBER 2, 2014

I started in Apple’s Marcom in a coordinator role doing brochures, tradeshows, direct mail, advertising, budgeting, and working with PR. While I was meeting with one prominent agency principle, I asked her what else I needed to do to fill out my skill sets for my career path. I quit my job went to work at a PR agency.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Cision

MAY 21, 2015

Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference. The Six Pixels Of Separation podcast is also here. Join the digital marketing conversation. 29) John Dennis. Smart Time Online.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40