Ronn Torossian

MAY 16, 2019

For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas. For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […].

Creativity 150

Creativity Employee Marketing Advertising 150

Prohibition

APRIL 13, 2021

billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Sword and the Script

SEPTEMBER 12, 2017

Senior marketers report spending 9.8% of the marketing budget on social media — here and now. The latest edition includes responses from 349 marketers where more than 90% hold vice president titles or above. The latest edition includes responses from 349 marketers where more than 90% hold vice president titles or above.

Advertising 77

Advertising Advertising Social Media Marketing 77

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah. Paul: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 177

B2B Company Marketing SEO 177

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. By staying aware of where the viewers are, brands are able to adjust campaign strategies to meet the market. . by 2024. .

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. By staying aware of where the viewers are, brands are able to adjust campaign strategies to meet the market. . by 2024. .

Trends 170

Trends Advertising Advertising Video 170

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. So again, I took my integrations skills, and we spent a lot of time meeting to ensure we were aligned.

Banking 199

Banking Marketing Measurement Leadership 199

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Konnect Agency

MAY 11, 2023

As we delve into the depths of their digital realm, it becomes evident that understanding the intricacies of Gen Z’s social media habits is paramount to unlocking unprecedented opportunities in the ever-evolving world of marketing. Recommendations from trusted friends and influencers carry more weight than traditional advertising.

Social Media 52

Social Media Agency Media Mobile 52

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Bianchi Biz Blog

NOVEMBER 16, 2020

My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I cover the Fiat Chrysler Automobiles beat for Automotive News.

Automotive 92

Automotive Meeting Report Media 92

5W PR

APRIL 10, 2023

Marketing your business and making meaningful connections continues to prove more challenging with the continued introduction of new channels, technology, data, and competition. To earn a Meta Business Partner badge, Meta evaluates agencies across a combination of criteria and ensures they can be deemed trusted experts.

Engineering 88

Engineering Advertising Advertising Agency 88

5W PR

MAY 23, 2022

For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Traditional methods of engaging the customer may not work in this day and age, and new tools are constantly being developed to help marketers achieve their goals. What is Conversational Marketing?

Marketing 88

Marketing Guidelines Customer Service Technology 88

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. So, what does this in-housing trend mean for PR agencies? Then the economy changed.

Agency 95

Agency Trends Marketing Survey 95

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Being unknown in the market, Company B faces stiff competition from many other similar service providers who are trying to break into the industry.

Agency 96

Agency Automotive Company Mobile 96

ImPRessions - Crenshaw Communications

JUNE 16, 2016

We had nice comments on a previous post from the PROI Worldwide meeting, What Clients Really Want From Their PR Agencies , so it inspired me to look at the flip side of the client-agency relationship. They may intend to “test” it for a short time, or maybe they liken it to direct marketing or digital advertising.

Agency 120

Agency Corporate Advertising Advertising 120

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR? GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

I recall sitting in the weekly meeting at my first marketing internship. If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . And in a way, I was. Is Connected TV (CTV) ATV?

Privacy 182

Privacy Advertising Advertising Google 182

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 221

Media Measurement Analysis Television 221

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. These networking events are fertile ground for meeting like-minded professionals and expanding a PR network. Following up After meeting someone, follow up with a personalized message or email. They’re filled through referrals and recommendations.

Publicity 103

Publicity Internal International Resources 103

ImPRessions - Crenshaw Communications

JUNE 10, 2016

As more brands forego traditional advertising but increase overall PR spend, communications partners need to be integrally involved with brand culture, messaging, sales strategy and the industry landscape. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance.

Media Relations 120

Media Relations Agency Media Training Training 120

Prohibition

AUGUST 25, 2022

This is great for social media marketers who adopt the same strategy across platforms, but if your strategy is differentiated then not so much we’re afraid! Top 3 Brands Utilising Virtual Influencer Marketing. The Ultimate Guide to Facebook Advertising. Get in contact today to find out how we could help you.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Maxim Behar

SEPTEMBER 5, 2021

I happen to meet you right after the World Communication Forum in Davos, Switzerland, where you had discussions with the best PR specialists from around the world. - The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media.

Meeting 98

Meeting Advertising Advertising Agency 98

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. A gain in market share?

Agency 97

Agency Interviews Film Advertising 97

PRSay

DECEMBER 27, 2022

ESG and your agency. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Agencies must start at the internship level. Most agencies know nonprofit organizations that could benefit from some initial pro-bono PR or social media assistance. Reevaluating Twitter.

Trends 127

Trends Pitching Twitter Nonprofit 127

5W PR

APRIL 11, 2023

Afterward, the real challenge starts – managing the new environment with shareholders to satisfy and market value to maintain. Paid social media advertising is another route to reach a wider audience. Executives can hold meetings with investors in finance hubs such as New York, London, Hong Kong, and Singapore.

Publicity 88

Publicity Financial Banking Social Media 88

5W PR

AUGUST 12, 2019

Without a viable strategic plan, all the advertisements and press releases in the world won’t change public perception and attitudes towards your organization. How about a federal lawsuit against a multilevel marketing company? How often do you meet someone who speaks negatively about the culture within their company?

Corporate 68

Corporate Reputation Marketing Employee 68

Mindful Marketing

FEBRUARY 4, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? How about highways signs? Some creators of highway signs have adopted the same strategy.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

5W PR

MAY 30, 2023

This means businesses in the tourism industry must be ready to meet their needs and prepare for the summer rush in tourism and summer travel. For hotels or resorts, for example, they may need to hire additional housekeeping staff, front desk staff, and maintenance personnel to meet the increase in demand.

Tourism 97

Tourism Hotels Travel Meeting 97