Sword and the Script

MAY 21, 2024

in 2023, even further below the 10% industry benchmark , and off more than 3% from its all-time high in 2020. Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%). A separate survey of 292 CMOs I wrote about last week ( Duke CMO survey ) supports this interpretation.

Agency 109

Agency Survey B2B Media 109

Stephen Waddington

JANUARY 21, 2020

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition. You’ll undoubtedly have suggestions for categories.

Industry 125

Industry Pitching Agency Measurement 125

Mindful Marketing

AUGUST 27, 2022

The world’s third largest economy and a leader in culture and industry has uncorked a contest called “Sake Viva” that asks citizens in their 20s and 30s for new ways to make and market alcoholic beverages. I have to admit that alcohol advertising is a difficult issue for me to approach objectively.

Advertising 82

Advertising Advertising Government Consumer 82

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

Agency 223

Agency Survey SEO Social Media 223

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Stephen Waddington

AUGUST 12, 2020

Innovation in the PR industry is alive and well. Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. Our industry is responding with a wave of new startups. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown?

Agency 161

Agency Meeting Crisis Energy 161

PR Fuel

NOVEMBER 11, 2021

Every enterprise needs to create a brand around which business advertisements will revolve. Another popular way of marketing your brand is through advertising. To use both business press releases and advertisements effectively, you need to understand how the two differ. What Is Advertising? billion in 2021.

Advertising 96

Advertising Advertising Writing Product Launch 96

ImPRessions - Crenshaw Communications

JUNE 7, 2019

You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. PR intern’s guide to agency lingo. You don’t want to drag tech journalists too deep into the weeds; that’s what industry analysts like Gartner are for.

Agency 192

Agency Internal International Pitching 192

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Bianchi Biz Blog

MARCH 3, 2022

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? First off, you don’t have in-house marketing, advertising, PR or social capacity because it’s cheaper … but because it’s better. The outside agency brings a distinct perspective. More effective.

Agency 89

Agency B2B Internal International 89

Bianchi Biz Blog

MAY 18, 2023

In our last post , we discussed how purchasing executives should consider how a PR agency’s expertise and experience in the client’s industry sector can affect the value they can generate for their company. Who will be on your account team and what is their specific experience in your industry? And how does your budget compare?

Agency 81

Agency Automotive Mobile Local 81

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. CREATING YOUR FIRST LINKEDIN CAMPAIGN. social, social network, icon. The first is awareness.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. Can you tell us a bit about that? So can you tell us a bit about how communicators should think about that journey?

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. “She spearheads communicating LiveIntent’s new products with the industry, and works with engineering teams in Denmark and Germany. .

Retail 156

Retail Engineering Advertising Advertising 156

Shift Communications

JUNE 24, 2016

However, when they begin to talk about media, they quickly brushed past paid media. In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The first and most common use of advertising is to capture attention. Build awareness.

Advertising 109

Advertising Advertising Strategy Publicity 109

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. But it’s just as important to ask why technology is important to the PR industry.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. What better way to see which companies in the industry are the most recognized?

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Each episode features a PR pro from a known agency. On the Media. FuturePRoof . Women at Work.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. What have we seen? Have your eyes on Cannes this week?

Creativity 156

Creativity Meeting Advertising Advertising 156

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech.

Conference 156

Conference Privacy Advertising Advertising 156

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. the benefits of a PR firm in a multi-industry scope is also muddled. PR stands for public relations, and PR is all about communications, persuasion, and image. Regardless of the industry you’re in, PR can be your best friend. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

ImPRessions - Crenshaw Communications

MAY 10, 2023

The PR world, among other industries, is still absorbing its impact. Boost productivity with the integrity of human involvement Yet many companies have mixed feelings about ChatGPT and the AI arms race. Our agency founder, Dorothy Crenshaw, explains that the latest iteration is smarter and promises much more. Let’s be practical.

Publicity 410

Publicity Retail Tools B2B 410

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

That day, as I frantically attempted to keep up, I began to question the complexity of the industry I worked in. Now, as someone who does PR for a range of ad tech companies, I still think about it. It’s valuable currency for advertisers when it comes to targeting. Is Connected TV (CTV) ATV? Is ATV CTV?

Privacy 182

Privacy Advertising Advertising Google 182

Landis PR

NOVEMBER 27, 2023

Move past the word ‘monolith’ During the webinar’s panel, Denise Penagos, vice president of client experience at Egami Group, shared about her work with external clients. Denise explained that clients come to her organization because they seek to learn about culturally competent topics.

Industry 59

Industry Radio Community Consumer 59

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news.

Twitter 177

Twitter Advertising Advertising Report 177

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. Having been in the PR agency business for more than three decades, I can guess what happened.

Agency 97

Agency Automotive Company Mobile 97

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Public relations is about building relationships between an organization and its audience. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out? As an industry, PR is predominantly white. The makeup of the PR industry in the U.S. The problem is simple.

Employee 156

Employee Community Groups Interviews 156

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

5W PR

MAY 17, 2024

The wild beckons, breathing new life into the outdoor industry. Crafting intriguing press releases about product launches, outdoor event sponsorships, or environmental initiatives can put the brand under the spotlight. Interesting narratives about the outdoors and how the products enhance the outdoor experience can be shared.

Strategy 78

Strategy Brand Branding Travel 78

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Advertisers bear the weight of ensuring that endorsements are honest and backed by evidence.

Guidelines 89

Guidelines Brand Branding Advertising 89