Expert insights. Personalized for you.
As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. MORE
As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant. MORE
Since the beginning of 2020 we have recognized several stellar players with well-deserved promotions. Cliff Maroney has been promoted to Senior Account Supervisor. Cliff joined Crenshaw as an intern back in 2012 and today is a critical member of the team. MORE
COVID-19 has crippled some industries, and it’s had an indirect effect on many others. Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. MORE
The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. and beyond. MORE
The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. MORE
If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. MORE
The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. and beyond. MORE
Twitter is an invaluable resource for both PR pros as well as top media and influencers. Love it or hate it, when news breaks, Twitter is the go-to source. It’s also a great platform for relationship-building for anyone in public relations or content marketing. MORE
As every politics fan knows, the Iowa caucuses mark the official start of voting in a given election year. Because of its first-in-the-nation status and a quirky, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. MORE
It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. MORE
Public relations pros and others are always looking for ways to stay connected now that in-person interaction is paused. In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients. . MORE
After two months of social distancing, the Crenshaw team has been so productive that we decided to whip up a new visual identity and website for the agency as a sideline. Nice work, right? How do you like it? MORE
As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. MORE
In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. MORE
The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list. MORE
A great PR campaign will obviously build brand visibility. But can it help where it really counts — customer acquisition? Can you draw a line from a PR program to a specific number of prospects generated? MORE
Photo by Andrea Piacquadio. For many of us in public relations , the idea of working from home may sound like an ideal situation — until it’s not. If you normally report into an office, the occasional WFH day can be special. MORE
The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. MORE
To the class of 2020, congratulations! This time has not been easy. You had to adjust to virtual classrooms when you expected to be enjoying the final semester in college on campus with friends. MORE
For retail companies, podcasts have become increasingly popular over the past couple of years. MORE
For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. MORE
A month ago how many Zoom meetings had you attended? Chances are, they’ve doubled or tripled recently due our new way of working. MORE
Photo by Monica Silvestre. An open call for trained performers — Have I got a career for you! Performing has an irresistible allure for an aspiring actor. The bug bites deep and won’t let go. Yet according to a recent survey, only 2% of actors make a living from it. MORE
A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. Companies prioritize empathy in COVID-19 communications. MORE
It used to be that when things got tough, the tough cut marketing and PR budgets. “Below the line” spending was lopped off the spreadsheet faster than you could say “recession.” MORE
“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. MORE
In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. MORE
Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product. MORE
PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. And with a 24-hour news cycle, publications are always searching for fresh content. One staple from the B2B PR toolbox is contributed content. MORE
Global PR revenue is expected to climb to a record $19.3 billion by 2020 — an increase of more than five billion from just three years ago. MORE
In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. This time it’s bigger than press releases or PR-driven diversity pledges. MORE
As PR pros we are all accustomed to the ebbs and flows of the news cycle. And while “knocking it out of the park” when a company has news to share is vital, it’s even more important to find ways to keep a business in the media during quiet periods. The latter is more difficult, of course. MORE
It’s safe to say that things have changed dramatically for most people in just three weeks. For me, they’ve changed even more. It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. MORE
The fallout from COVID-19 has ranged from tragic to merely awful, but the pandemic has also highlighted heroes – mostly first responders and other essential workers. It has also brought out the best in some companies and brands, with accompanying positive PR. MORE
The past week has been painful, disturbing, and enlightening. It’s time to speak up. With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. MORE
The advertising industry has been hit hard during by the pandemic, especially on TV commercials. Our client MediaRadar , an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games. . MORE
Photo by Foto Sushi on Unsplash. Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? MORE
ImPRessions - Crenshaw Communications
JULY 6, 2020
Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product.
ImPRessions - Crenshaw Communications
JULY 1, 2020
As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day.
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ImPRessions - Crenshaw Communications
JUNE 22, 2020
As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers.
ImPRessions - Crenshaw Communications
MARCH 12, 2020
It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
ImPRessions - Crenshaw Communications
JULY 9, 2020
The advertising industry has been hit hard during by the pandemic, especially on TV commercials. Our client MediaRadar , an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games. .
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ImPRessions - Crenshaw Communications
JUNE 29, 2020
It used to be that when things got tough, the tough cut marketing and PR budgets. “Below the line” spending was lopped off the spreadsheet faster than you could say “recession.”
ImPRessions - Crenshaw Communications
MAY 28, 2020
In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy.
ImPRessions - Crenshaw Communications
APRIL 17, 2020
A month ago how many Zoom meetings had you attended? Chances are, they’ve doubled or tripled recently due our new way of working.
ImPRessions - Crenshaw Communications
APRIL 30, 2020
The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. and beyond.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
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ImPRessions - Crenshaw Communications
MAY 26, 2020
For retail companies, podcasts have become increasingly popular over the past couple of years.
ImPRessions - Crenshaw Communications
MARCH 27, 2020
In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time.
ImPRessions - Crenshaw Communications
MAY 20, 2020
Public relations pros and others are always looking for ways to stay connected now that in-person interaction is paused. In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients. .
ImPRessions - Crenshaw Communications
JUNE 23, 2020
PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. And with a 24-hour news cycle, publications are always searching for fresh content. One staple from the B2B PR toolbox is contributed content.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
ImPRessions - Crenshaw Communications
JUNE 3, 2020
The past week has been painful, disturbing, and enlightening. It’s time to speak up. With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry.
ImPRessions - Crenshaw Communications
JUNE 12, 2020
In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. This time it’s bigger than press releases or PR-driven diversity pledges.
ImPRessions - Crenshaw Communications
JUNE 11, 2020
If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media.
ImPRessions - Crenshaw Communications
APRIL 20, 2020
The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal.
ImPRessions - Crenshaw Communications
APRIL 14, 2020
The fallout from COVID-19 has ranged from tragic to merely awful, but the pandemic has also highlighted heroes – mostly first responders and other essential workers. It has also brought out the best in some companies and brands, with accompanying positive PR.
ImPRessions - Crenshaw Communications
APRIL 3, 2020
COVID-19 has crippled some industries, and it’s had an indirect effect on many others. Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership.
ImPRessions - Crenshaw Communications
MAY 15, 2020
The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.
ImPRessions - Crenshaw Communications
JUNE 11, 2020
Since the beginning of 2020 we have recognized several stellar players with well-deserved promotions. Cliff Maroney has been promoted to Senior Account Supervisor. Cliff joined Crenshaw as an intern back in 2012 and today is a critical member of the team.
ImPRessions - Crenshaw Communications
MAY 7, 2020
Twitter is an invaluable resource for both PR pros as well as top media and influencers. Love it or hate it, when news breaks, Twitter is the go-to source. It’s also a great platform for relationship-building for anyone in public relations or content marketing.
ImPRessions - Crenshaw Communications
FEBRUARY 5, 2020
As every politics fan knows, the Iowa caucuses mark the official start of voting in a given election year. Because of its first-in-the-nation status and a quirky, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage.
ImPRessions - Crenshaw Communications
NOVEMBER 22, 2019
The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list.
ImPRessions - Crenshaw Communications
MAY 11, 2020
As PR pros we are all accustomed to the ebbs and flows of the news cycle. And while “knocking it out of the park” when a company has news to share is vital, it’s even more important to find ways to keep a business in the media during quiet periods. The latter is more difficult, of course.
ImPRessions - Crenshaw Communications
MARCH 11, 2020
For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications.
ImPRessions - Crenshaw Communications
MAY 7, 2020
After two months of social distancing, the Crenshaw team has been so productive that we decided to whip up a new visual identity and website for the agency as a sideline. Nice work, right? How do you like it?
ImPRessions - Crenshaw Communications
FEBRUARY 21, 2020
As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant.
ImPRessions - Crenshaw Communications
JUNE 2, 2020
A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. Companies prioritize empathy in COVID-19 communications.
ImPRessions - Crenshaw Communications
JUNE 26, 2019
Photo by Foto Sushi on Unsplash. Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson?
ImPRessions - Crenshaw Communications
APRIL 30, 2020
The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. and beyond.
ImPRessions - Crenshaw Communications
OCTOBER 30, 2019
A great PR campaign will obviously build brand visibility. But can it help where it really counts — customer acquisition? Can you draw a line from a PR program to a specific number of prospects generated?
ImPRessions - Crenshaw Communications
MARCH 31, 2020
It’s safe to say that things have changed dramatically for most people in just three weeks. For me, they’ve changed even more. It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan.
ImPRessions - Crenshaw Communications
MARCH 3, 2020
“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage.
ImPRessions - Crenshaw Communications
OCTOBER 9, 2019
Photo by Monica Silvestre. An open call for trained performers — Have I got a career for you! Performing has an irresistible allure for an aspiring actor. The bug bites deep and won’t let go. Yet according to a recent survey, only 2% of actors make a living from it.
ImPRessions - Crenshaw Communications
MARCH 18, 2020
Photo by Andrea Piacquadio. For many of us in public relations , the idea of working from home may sound like an ideal situation — until it’s not. If you normally report into an office, the occasional WFH day can be special.
ImPRessions - Crenshaw Communications
MAY 30, 2019
Global PR revenue is expected to climb to a record $19.3 billion by 2020 — an increase of more than five billion from just three years ago.
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