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A PR Guide To Surviving Thanksgiving
ImPRessions - Crenshaw Communications
NOVEMBER 22, 2019
The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list.
ImPRessions - Crenshaw Communications
6 B2B Tech Trends From CES 2020
ImPRessions - Crenshaw Communications
JANUARY 13, 2020
CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. What did the show tell us about the rest of the year? What dominated the conversation? Here are six trends that stood out. CCPA has an impact.
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Book It! 8 PR Tips For Nailing TV Segments
ImPRessions - Crenshaw Communications
JANUARY 24, 2020
Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Cable news, in fact, is booming.
How PR Helps Turn Prospects Into Customers
ImPRessions - Crenshaw Communications
OCTOBER 30, 2019
A great PR campaign will obviously build brand visibility. But can it help where it really counts — customer acquisition? Can you draw a line from a PR program to a specific number of prospects generated?
Harness the Power of Influencers and Advocates
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
5 Tips For Launching A PR Program In APAC
ImPRessions - Crenshaw Communications
JANUARY 22, 2020
The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge.
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7 Common PR Mistakes Startups Make
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2019
Photo by Daniel Von Appen. In general, startups make great PR clients — especially those with a story to tell. A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership.
When The CEO Should Be The PR Spokesperson
ImPRessions - Crenshaw Communications
JUNE 26, 2019
Photo by Foto Sushi on Unsplash. Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson?
A Salute To Independent PR Firms
ImPRessions - Crenshaw Communications
JULY 2, 2019
As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. For years, advertising and PR firms have touted their “independent” status. But what does that really signify? One thing might be faster growth.
Was Away On A Mission Impossible?
ImPRessions - Crenshaw Communications
DECEMBER 10, 2019
DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there.
Top 15 Free PR Ideas to Grow Your Online Business
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
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20 Ad Tech Journalists To Follow On Twitter
ImPRessions - Crenshaw Communications
JANUARY 9, 2020
As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. 2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo.
5 PR Takeaways From NRF 2020
ImPRessions - Crenshaw Communications
JANUARY 16, 2020
Each year, right on the heels of CES , thousands of hungry retailers, vendors and influencers flood New York City’s Javits Center for the retail industry’s annual conference, NRF. In 2020, this PR professional was among them.
5 Tips On Running A Global PR Program
ImPRessions - Crenshaw Communications
MAY 30, 2019
Global PR revenue is expected to climb to a record $19.3 billion by 2020 — an increase of more than five billion from just three years ago.
Why Good PR Matters More Than Ever
ImPRessions - Crenshaw Communications
JULY 22, 2019
The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy.
How to “Kill It” During Your Next Big Change
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Dad’s Wisdom Makes Great PR Advice
ImPRessions - Crenshaw Communications
JUNE 12, 2019
For Mother’s Day 2018, we reported how mom’s wisdom makes great PR advice. Dads clamored for their say. Most of our fathers’ advice probably went in one ear and out the other — as dad would say.
Why Actors Make Great PR People
ImPRessions - Crenshaw Communications
OCTOBER 9, 2019
Photo by Monica Silvestre. An open call for trained performers — Have I got a career for you! Performing has an irresistible allure for an aspiring actor. The bug bites deep and won’t let go. Yet according to a recent survey, only 2% of actors make a living from it.
Why Your Technology Company Needs PR
ImPRessions - Crenshaw Communications
JUNE 5, 2019
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon.
Can PR Take Ownership Of Reputation?
ImPRessions - Crenshaw Communications
OCTOBER 4, 2019
In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In fact, the 2017 U.S.
When PR People Should Step Out Of Line
ImPRessions - Crenshaw Communications
SEPTEMBER 26, 2019
Can PR people do right by doing wrong? Or at least by breaking with convention? In any business there are rules — spoken and unspoken. Yet, sometimes, if you muster the nerve to color outside the lines, you can achieve more than you thought.
Why Most Boycotts Fail But Others Win
ImPRessions - Crenshaw Communications
SEPTEMBER 12, 2019
When is a boycott more than just PR? What makes it work? Recent reports about a slowdown in SoulCycle’s business made me wonder about the staying power of customer boycotts. Why do most fade while others gain traction and even force change?
8 Common PR Mistakes And How To Avoid Them
ImPRessions - Crenshaw Communications
MAY 1, 2019
There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. What happened, and what are the mid-course corrections necessary?
How Brands Create Fans
ImPRessions - Crenshaw Communications
MAY 28, 2019
In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive.
What Business People Should Know About PR
ImPRessions - Crenshaw Communications
MARCH 19, 2019
Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions.
Why PR Pros Are The Most Versatile Writers
ImPRessions - Crenshaw Communications
JULY 10, 2019
As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters.
Edelman Falls Short As PR Industry Leader
ImPRessions - Crenshaw Communications
AUGUST 5, 2019
It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But it’s downright disturbing when it happens to one that presumes to lead our industry.
Why Boeing’s Reputation Radar Failed
ImPRessions - Crenshaw Communications
MAY 15, 2019
CC BY-SA 4.0. Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max.
“Stakeholder Value” Is Good PR — And Good Business
ImPRessions - Crenshaw Communications
AUGUST 20, 2019
The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise.
Top Cybersecurity Trends For PR In 2020
ImPRessions - Crenshaw Communications
JANUARY 6, 2020
2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Many organizations fell victim to breaches, hacks and leaks — at an average cost per incident of nearly $4 billion.
PR Tips For Cybersecurity Companies
ImPRessions - Crenshaw Communications
JULY 16, 2019
It’s not just the U.S. government that’s feeling the brunt (and the public relations cost) of digital warfare. Cyber attacks are on the rise across the globe. There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world.
How To Manage Expectations For A PR Campaign
ImPRessions - Crenshaw Communications
JULY 26, 2019
Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. Where does the disparity come from, and how can agencies correct it?
How To Develop A Winning PR Strategy
ImPRessions - Crenshaw Communications
JANUARY 29, 2019
What differentiates a powerful public relations program from one that’s just okay? The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted.
FedEx Response To Tax Story Is A PR Fail
ImPRessions - Crenshaw Communications
NOVEMBER 18, 2019
Image by jasonsisk licensed under CC BY-NC-SA 2.0. FedEx CEO Fred Smith’s overheated response to a New York Times story about its tax bill – or lack of it – offers a PR master class in how not to react to an investigative piece. The NYT story packs a punch.
What The Best PR Strategies Have In Common
ImPRessions - Crenshaw Communications
JUNE 18, 2019
“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly.
8 Media Interview Mistakes To Avoid
ImPRessions - Crenshaw Communications
FEBRUARY 5, 2019
In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track.
How To Restore A Public Reputation
ImPRessions - Crenshaw Communications
APRIL 10, 2019
CC BY-SA 3.0. When the college admissions cheating and bribery scandal broke nearly a month ago, two names led the headlines about the case. More than 50 people were implicated, but actors Lori Loughlin and Felicity Huffman were featured in every article.
The PR Losers Of 2019
ImPRessions - Crenshaw Communications
DECEMBER 26, 2019
Who had the worst PR of 2019? Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. There’s lots to choose from, including fresh blunders by the usual suspects like Uber and Facebook.
5 Tips To Build Stronger Media Relationships In 2019
ImPRessions - Crenshaw Communications
JANUARY 11, 2019
In tech PR , the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable.
PR Winners: The Best Stories of 2018
ImPRessions - Crenshaw Communications
DECEMBER 31, 2018
For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year?
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