ImPRessions - Crenshaw Communications

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Top Ways To Lose An Industry Award in 2024

ImPRessions - Crenshaw Communications

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. It’s important decide early which achievements, leaders, and stories you want to highlight. Industry awards are an important part of a PR strategy, especially for B2B brands. An award is a stamp of approval from a trusted, authoritative source, and typically from a panel of judges who are respected industry figures.

Industry 170
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Why CEO Visibility Still Counts

ImPRessions - Crenshaw Communications

Imagine Facebook without Mark Zuckerberg, or Tesla without Elon Musk. Even thinking about JPMorgan Chase without picturing Jamie Dimon is hard if you follow Chase even casually. In today’s business and media landscape, the CEO role extends far beyond the traditional confines of boardrooms and executive suites. An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their or

Corporate 182
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Changing Content Consumption Trends And What They Mean For PR

ImPRessions - Crenshaw Communications

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” PR teams need to note what’s driving trends in content consumption – whether it be convenience, price point, overall user experience, or anything else.

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Yet, nothing happens in a vacuum. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior.

Banking 212
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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

“What’s a Mod Op?” That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. Mod Op is on an impressive growth trajectory and its profile is rising fast, but it’s better known in marketing circles than in the PR business.

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How To Master The Public Apology: PR Tips

ImPRessions - Crenshaw Communications

It’s not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there’s an art to the public mea culpa. After announcing that her show would resume production despite the Writers Guild of America strike, Drew Barrymore issued a tearful, 5-minute video apologizing for her decision, but seeming to stand by it.

Publicity 343
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The Modern PR Approach For B2B Tech Companies

ImPRessions - Crenshaw Communications

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. It’s almost as if this vital blueprint for external communication is a luxury, rather than a necessity. Given this scenario, a common refrain from many PR firms is, “Give us your marketing plan, and we’ll provide you with a PR strategy.” On the surface, this seems logical, but dig a l

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