A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” Who, me, a publicist? MORE
Summer in public relations includes outdoor meetings, shorts and flip-flops (if your office works that way), Summer Fridays, and an all-around happier work environment. But it doesn’t mean we strive any less to keep clients happy and implement great new campaigns. MORE
It’s inspiring to meet freshly minted public relations or communications grads looking to crack that first job in their chosen field. And though the first break is rarely easy, for anyone set on a career in PR there are likely to be forks in the road at the beginning of the career journey. MORE
It’s a joke in our business that no one outside public relations really understands what we do. In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. MORE
Nothing in public relations is quite as rewarding as securing an important interview for a client. But when it happens, that’s not the time to relax; in fact, it’s when the work escalates. For some, this can mean an intense media training session. MORE
As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. In the attention economy, we want to break though and engage customers, and a good way to do that is by showing personality. MORE
A great PR campaign can generate positive brand awareness, which is clearly desirable. Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? What about a flood of LinkedIn comments? That kind of engagement is always a good thing. MORE
Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations. MORE
Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. MORE
Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. MORE
Like nearly any other marketing or strategic discipline, public relations has changed in recent years. MORE
In public relations , it’s not always obvious what is and isn’t a story. It’s an important skill to be able to differentiate between story ideas and angles that will make news and those that will make it into email trash. MORE
It’s a good time for people in the public relations business. It seems that companies of all stripes have discovered the power of PR and are giving it high priority. That’s great news, but it sometimes comes with high expectations that aren’t easily realized. MORE
Many professional communicators consider Donald Trump a master of public relations. The $2 billion worth of earned media his campaign grabbed enabled him to stand out in a crowded GOP field and go on to win his party’s nomination. MORE
Sean Spicer just might be the most famous public relations person in the country, but it’s not from leading by example – unless walking away from the world’s worst communications job counts. MORE
Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. MORE
In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. MORE
There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? MORE
Every so often a public relations team comes up with PR stunt that earns stellar media coverage. But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. MORE
As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. MORE
At any given time our New York-based public relations teams are managing the accounts of clients from Pennsylvania to Poland. International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. MORE
Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR. MORE
The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. And this one’s a doozy. MORE
The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. MORE
There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Take this week’s solar eclipse, for example. MORE
For many American businesses, the election of Donald Trump was a surprise, but not an unhappy one. They quickly adjusted their projections and looked forward to four years of deregulation and business-friendly policies. MORE
Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. After Twitter lit up with nasty tweets and late-night comics poured on scorn, Pepsi reacted quickly. MORE
As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment. MORE
The past couple of weeks have seen quite a few public relations faux pas committed by folks who should know better. But it seems a combination of hubris, ignorance and impatience may have gotten the better of them! Some have handled the situations well, and others, not so well. Let’s review. MORE
by guest writer Ron Stein. Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. MORE
Have you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls. MORE
Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.” MORE
Surprises? Great for parties and gifts, but not so great for public relations. Like many client service businesses, ours works best when it’s predictable and reliable. This means attention to staffing, budgets, deadlines and prep work to ensure successful outcomes. MORE
Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Technology never sleeps! Also, we may have been inspired by this piece about Artificial Intelligence (AI) in PR, including insights from our very own Chris Harihar. MORE
Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. Our work is 24/7 and then some, when a major announcement or event is planned. MORE
Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct. MORE
At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane. MORE
What does it take to be a great public relations professional? I’m sometimes asked this question by those entering the PR industry. As with anything else, there’s a degree of innate ability involved in PR excellence, in addition to hard skills like written and verbal communications. MORE
ImPRessions - Crenshaw Communications
OCTOBER 18, 2017
For many American businesses, the election of Donald Trump was a surprise, but not an unhappy one. They quickly adjusted their projections and looked forward to four years of deregulation and business-friendly policies.
ImPRessions - Crenshaw Communications
OCTOBER 3, 2017
There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while?
ImPRessions - Crenshaw Communications
AUGUST 21, 2017
There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Take this week’s solar eclipse, for example.
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
Like nearly any other marketing or strategic discipline, public relations has changed in recent years.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
ImPRessions - Crenshaw Communications
SEPTEMBER 6, 2017
As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment.
ImPRessions - Crenshaw Communications
MAY 31, 2016
It’s a joke in our business that no one outside public relations really understands what we do. In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn.
ImPRessions - Crenshaw Communications
MAY 9, 2016
Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image.
ImPRessions - Crenshaw Communications
AUGUST 11, 2016
It’s a good time for people in the public relations business. It seems that companies of all stripes have discovered the power of PR and are giving it high priority. That’s great news, but it sometimes comes with high expectations that aren’t easily realized.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
ImPRessions - Crenshaw Communications
JULY 17, 2017
Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR.
ImPRessions - Crenshaw Communications
JULY 26, 2017
Sean Spicer just might be the most famous public relations person in the country, but it’s not from leading by example – unless walking away from the world’s worst communications job counts.
ImPRessions - Crenshaw Communications
JUNE 8, 2017
Summer in public relations includes outdoor meetings, shorts and flip-flops (if your office works that way), Summer Fridays, and an all-around happier work environment. But it doesn’t mean we strive any less to keep clients happy and implement great new campaigns.
ImPRessions - Crenshaw Communications
JUNE 13, 2017
Surprises? Great for parties and gifts, but not so great for public relations. Like many client service businesses, ours works best when it’s predictable and reliable. This means attention to staffing, budgets, deadlines and prep work to ensure successful outcomes.
ImPRessions - Crenshaw Communications
APRIL 10, 2017
The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. And this one’s a doozy.
Advertisement
You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
ImPRessions - Crenshaw Communications
AUGUST 15, 2017
Have you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls.
ImPRessions - Crenshaw Communications
SEPTEMBER 23, 2016
by guest writer Ron Stein. Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade.
ImPRessions - Crenshaw Communications
AUGUST 2, 2017
As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. In the attention economy, we want to break though and engage customers, and a good way to do that is by showing personality.
ImPRessions - Crenshaw Communications
MAY 15, 2017
Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations.
Advertisement
Insights from expert marketing and communications pros who are doing it today.
ImPRessions - Crenshaw Communications
SEPTEMBER 22, 2017
Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Technology never sleeps! Also, we may have been inspired by this piece about Artificial Intelligence (AI) in PR, including insights from our very own Chris Harihar.
ImPRessions - Crenshaw Communications
MAY 18, 2017
Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.”
ImPRessions - Crenshaw Communications
SEPTEMBER 12, 2017
Every so often a public relations team comes up with PR stunt that earns stellar media coverage. But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way.
ImPRessions - Crenshaw Communications
MAY 8, 2017
A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” Who, me, a publicist?
Advertisement
Achieve better results with targeted news release distribution.
ImPRessions - Crenshaw Communications
JULY 10, 2017
In public relations , it’s not always obvious what is and isn’t a story. It’s an important skill to be able to differentiate between story ideas and angles that will make news and those that will make it into email trash.
ImPRessions - Crenshaw Communications
JUNE 28, 2017
A great PR campaign can generate positive brand awareness, which is clearly desirable. Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? What about a flood of LinkedIn comments? That kind of engagement is always a good thing.
ImPRessions - Crenshaw Communications
JULY 31, 2017
Nothing in public relations is quite as rewarding as securing an important interview for a client. But when it happens, that’s not the time to relax; in fact, it’s when the work escalates. For some, this can mean an intense media training session.
ImPRessions - Crenshaw Communications
APRIL 25, 2017
At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane.
ImPRessions - Crenshaw Communications
MARCH 14, 2017
In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list.
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
Many professional communicators consider Donald Trump a master of public relations. The $2 billion worth of earned media his campaign grabbed enabled him to stand out in a crowded GOP field and go on to win his party’s nomination.
ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications.
ImPRessions - Crenshaw Communications
JUNE 2, 2017
The past couple of weeks have seen quite a few public relations faux pas committed by folks who should know better. But it seems a combination of hubris, ignorance and impatience may have gotten the better of them! Some have handled the situations well, and others, not so well. Let’s review.
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2016
Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct.
ImPRessions - Crenshaw Communications
JUNE 28, 2016
Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news.
ImPRessions - Crenshaw Communications
APRIL 6, 2017
Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. After Twitter lit up with nasty tweets and late-night comics poured on scorn, Pepsi reacted quickly.
ImPRessions - Crenshaw Communications
AUGUST 28, 2017
At any given time our New York-based public relations teams are managing the accounts of clients from Pennsylvania to Poland. International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities.
ImPRessions - Crenshaw Communications
JANUARY 16, 2017
Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. Our work is 24/7 and then some, when a major announcement or event is planned.
ImPRessions - Crenshaw Communications
JUNE 15, 2017
It’s inspiring to meet freshly minted public relations or communications grads looking to crack that first job in their chosen field. And though the first break is rarely easy, for anyone set on a career in PR there are likely to be forks in the road at the beginning of the career journey.
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