ImPRessions - Crenshaw Communications

5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. And not every business is a household name.

Notes From A Virtual PR Agency Intern

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Sarah O’Connell. Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. When the internship is entirely virtual, that’s a whole different story.

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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

Selecting the right journalist for a given piece of news is a vital skill for any PR team. It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach.

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How To Convince A Reporter to Cover Your Story

ImPRessions - Crenshaw Communications

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Are You The Next Intern for Crenshaw Communications?

ImPRessions - Crenshaw Communications

It is time for us to add an intern to our team! Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Check out our job description and if this sounds like a fit for you, please send your resume to Colleen O’Connor ( colleen@crenshawcomm.com ).

Tips for Planning a Virtual Panel

ImPRessions - Crenshaw Communications

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space.

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Cybersecurity Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win.

PR, Clubhouse, And The Coming Social Audio Wave

ImPRessions - Crenshaw Communications

People in PR and media circles have been excited about Clubhouse for at least six months. In part that’s because it represents something new – an audio-only platform for real-time conversations for groups of up to 500 people. But the real appeal was Clubhouse’s exclusivity.

PR Hits And Misses Of 2020

ImPRessions - Crenshaw Communications

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. But 2020 is different from previous years.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

International Women’s Day: When Good PR Backfires

ImPRessions - Crenshaw Communications

The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. The initial post from @BurgerKingUK read simply, “Women belong in the kitchen.” ” Clearly, it was meant to get our attention.

10 Things To Know Before Dating a PR Pro

ImPRessions - Crenshaw Communications

It’s Valentine’s Day, the traditional holiday for couples, and an occasion to show how much we appreciate the special people in our lives. Let’s face it – dating can be awkward and uncomfortable.

Tips For Killer PR Case Studies

ImPRessions - Crenshaw Communications

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. They also work well for sales and marketing. A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy.

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation.

5 Reasons Your Story Wasn’t Picked Up: A PR View

ImPRessions - Crenshaw Communications

Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it.

Another Reason Tech Startups Need PR

ImPRessions - Crenshaw Communications

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. It’s also occasionally controversial. Celebrity entrepreneurs like Mark Cuban have warned ambitious startups against spending on an outside PR firm.

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How To Onboard New Team Members – Virtually

ImPRessions - Crenshaw Communications

Many businesses, especially PR agencies, are looking to expand their teams to accommodate a resurging economy and recovering business sector. Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Amazon’s New PR War Isn’t Working

ImPRessions - Crenshaw Communications

Picking a public fight with powerful legislators isn’t a typical PR strategy for a giant corporation, but that’s Amazon’s latest move as a crucial union vote deadline arrives. Over the past few days, the retail giant has turned into a Twitter troll.

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How to Write a Pitch That Will Actually Get Read

ImPRessions - Crenshaw Communications

As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day.

Facts vs. Fluff: Are Opinion Pieces Dead?

ImPRessions - Crenshaw Communications

In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. In fact, many consumers want to cut through the fluff and just get to the facts.

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times.

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How Editorial Calendars Are Key To Great PR Campaigns

ImPRessions - Crenshaw Communications

A successful PR campaign is a strategic one. That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings.

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Slack Tips And Tricks You May Not Know (But Desperately Need)

ImPRessions - Crenshaw Communications

In major tech news, Salesforce recently purchased Slack for $27.7 billion. Why does the sale make sense? As we’ve seen, Slack is great for staying connected with co-workers on a daily basis.

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands.

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PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators.

The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media.

7 Ways To Prep A CEO For A Broadcast Interview

ImPRessions - Crenshaw Communications

For PR pros , landing an on-air interview for a C-suite executive is a big deal. It’s a great way to position a company in front of a large audience, and it’s typically a chance to convey a point of view on a business topic or issue. But what if an executive isn’t fully prepared?

7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

Between the PR and marketing functions of any organization there can be creative tension or even competition. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times. But the conflict typically runs deeper.

The Future Of Conferences And Events: A PR Planner’s View

ImPRessions - Crenshaw Communications

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. That was then. As the pandemic hit the U.S.,

Crenshaw Promotes Team Members

ImPRessions - Crenshaw Communications

To kick off 2021, we are excited to announce two well deserved promotions. Caroline Yodice has been promoted to Senior Account Supervisor.

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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Although some call it “free advertising,” public relations isn’t free. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off.

Crenshaw Nominated for 2021 SABRE Awards North America

ImPRessions - Crenshaw Communications

The Crenshaw team is delighted to be nominated for a 2021 SABRE Awards North America. The 2021 North American SABRE Awards recognize Superior Achievement in Branding Reputation and Engagement from among more than 2,000 entries. .

Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth.

A PR View Of Ellen’s Apology

ImPRessions - Crenshaw Communications

It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. This week Ellen DeGeneres issued her first on-air apology after reports of her show’s “toxic workplace.”

PR Tips For Securing A TV Segment

ImPRessions - Crenshaw Communications

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact.

Is The McDonald’s Lawsuit Smart PR?

ImPRessions - Crenshaw Communications

Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees.