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A PR Guide To Surviving Thanksgiving
ImPRessions - Crenshaw Communications
NOVEMBER 22, 2019
The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list.
ImPRessions - Crenshaw Communications
Leadership Communications Lessons Of COVID-19
ImPRessions - Crenshaw Communications
MARCH 24, 2020
It’s said that a crisis brings out the best and worst in us — and in our leaders. In the three long weeks since the Coronavirus outbreak was declared a pandemic, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local governments. There are leadership communications lessons about crisis management in nearly every example. So far, Congress has been battling over a relief package and the White House daily briefings offer mixed messages.
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Starting A New Job, But On Zoom
ImPRessions - Crenshaw Communications
MARCH 31, 2020
It’s safe to say that things have changed dramatically for most people in just three weeks. For me, they’ve changed even more. It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan.
Zooming Into Coworkers’ Lives Is Revealing
ImPRessions - Crenshaw Communications
MARCH 27, 2020
In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time.
Harness the Power of Influencers and Advocates
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
How To Be Productive Working From Home
ImPRessions - Crenshaw Communications
MARCH 18, 2020
Photo by Andrea Piacquadio. For many of us in public relations , the idea of working from home may sound like an ideal situation — until it’s not. If you normally report into an office, the occasional WFH day can be special.
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How PR Helps Turn Prospects Into Customers
ImPRessions - Crenshaw Communications
OCTOBER 30, 2019
A great PR campaign will obviously build brand visibility. But can it help where it really counts — customer acquisition? Can you draw a line from a PR program to a specific number of prospects generated?
Supercharge Your B2B PR With Newsjacking
ImPRessions - Crenshaw Communications
MARCH 3, 2020
“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage.
PR In The Time Of Coronavirus
ImPRessions - Crenshaw Communications
MARCH 12, 2020
It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators.
When The CEO Should Be The PR Spokesperson
ImPRessions - Crenshaw Communications
JUNE 26, 2019
Photo by Foto Sushi on Unsplash. Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson?
Top 15 Free PR Ideas to Grow Your Online Business
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
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6 Social Media Trends That Businesses Should Know
ImPRessions - Crenshaw Communications
MARCH 11, 2020
For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications.
A Salute To Independent PR Firms
ImPRessions - Crenshaw Communications
JULY 2, 2019
As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. For years, advertising and PR firms have touted their “independent” status. But what does that really signify? One thing might be faster growth.
5 Tips On Running A Global PR Program
ImPRessions - Crenshaw Communications
MAY 30, 2019
Global PR revenue is expected to climb to a record $19.3 billion by 2020 — an increase of more than five billion from just three years ago.
7 Common PR Mistakes Startups Make
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2019
Photo by Daniel Von Appen. In general, startups make great PR clients — especially those with a story to tell. A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership.
How to “Kill It” During Your Next Big Change
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Why Good PR Matters More Than Ever
ImPRessions - Crenshaw Communications
JULY 22, 2019
The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy.
Dad’s Wisdom Makes Great PR Advice
ImPRessions - Crenshaw Communications
JUNE 12, 2019
For Mother’s Day 2018, we reported how mom’s wisdom makes great PR advice. Dads clamored for their say. Most of our fathers’ advice probably went in one ear and out the other — as dad would say.
Crisis PR Lessons From The Iowa Caucus
ImPRessions - Crenshaw Communications
FEBRUARY 5, 2020
As every politics fan knows, the Iowa caucuses mark the official start of voting in a given election year. Because of its first-in-the-nation status and a quirky, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage.
8 Tips For Pitching B2B Tech Stories
ImPRessions - Crenshaw Communications
FEBRUARY 12, 2020
For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it.
What Business People Should Know About PR
ImPRessions - Crenshaw Communications
MARCH 19, 2019
Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions.
Why Your Technology Company Needs PR
ImPRessions - Crenshaw Communications
JUNE 5, 2019
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon.
8 Common PR Mistakes And How To Avoid Them
ImPRessions - Crenshaw Communications
MAY 1, 2019
There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. What happened, and what are the mid-course corrections necessary?
6 B2B Tech Trends From CES 2020
ImPRessions - Crenshaw Communications
JANUARY 13, 2020
CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. What did the show tell us about the rest of the year? What dominated the conversation? Here are six trends that stood out. CCPA has an impact.
How Brands Create Fans
ImPRessions - Crenshaw Communications
MAY 28, 2019
In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive.
Why Actors Make Great PR People
ImPRessions - Crenshaw Communications
OCTOBER 9, 2019
Photo by Monica Silvestre. An open call for trained performers — Have I got a career for you! Performing has an irresistible allure for an aspiring actor. The bug bites deep and won’t let go. Yet according to a recent survey, only 2% of actors make a living from it.
Why PR Pros Are The Most Versatile Writers
ImPRessions - Crenshaw Communications
JULY 10, 2019
As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters.
20 Cybersecurity Reporters To Follow On Twitter
ImPRessions - Crenshaw Communications
FEBRUARY 18, 2020
Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. For us, one of those is cybersecurity.
10 Great Ways To Show Employee Appreciation
ImPRessions - Crenshaw Communications
MARCH 6, 2020
Image by S K from Pixabay. The first Friday of March is National Employee Appreciation Day , when companies thank the everyday heroes who keep their business going.
Edelman Falls Short As PR Industry Leader
ImPRessions - Crenshaw Communications
AUGUST 5, 2019
It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But it’s downright disturbing when it happens to one that presumes to lead our industry.
Why Most Boycotts Fail But Others Win
ImPRessions - Crenshaw Communications
SEPTEMBER 12, 2019
When is a boycott more than just PR? What makes it work? Recent reports about a slowdown in SoulCycle’s business made me wonder about the staying power of customer boycotts. Why do most fade while others gain traction and even force change?
The PR Winners Of 2019
ImPRessions - Crenshaw Communications
DECEMBER 29, 2019
Photo by Lukas from Pexels. For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. But what about the successes? Those are harder to assess.
Why Boeing’s Reputation Radar Failed
ImPRessions - Crenshaw Communications
MAY 15, 2019
CC BY-SA 4.0. Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max.
When PR People Should Step Out Of Line
ImPRessions - Crenshaw Communications
SEPTEMBER 26, 2019
Can PR people do right by doing wrong? Or at least by breaking with convention? In any business there are rules — spoken and unspoken. Yet, sometimes, if you muster the nerve to color outside the lines, you can achieve more than you thought.
Can PR Take Ownership Of Reputation?
ImPRessions - Crenshaw Communications
OCTOBER 4, 2019
In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In fact, the 2017 U.S.
Was Away On A Mission Impossible?
ImPRessions - Crenshaw Communications
DECEMBER 10, 2019
DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there.
Book It! 8 PR Tips For Nailing TV Segments
ImPRessions - Crenshaw Communications
JANUARY 24, 2020
Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Cable news, in fact, is booming.
How To Develop A Winning PR Strategy
ImPRessions - Crenshaw Communications
JANUARY 29, 2019
What differentiates a powerful public relations program from one that’s just okay? The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted.
“Stakeholder Value” Is Good PR — And Good Business
ImPRessions - Crenshaw Communications
AUGUST 20, 2019
The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise.
PR Tips For Cybersecurity Companies
ImPRessions - Crenshaw Communications
JULY 16, 2019
It’s not just the U.S. government that’s feeling the brunt (and the public relations cost) of digital warfare. Cyber attacks are on the rise across the globe. There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world.
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