Expert insights. Personalized for you.
Although some call it “free advertising,” public relations isn’t free. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off. MORE
In major tech news, Salesforce recently purchased Slack for $27.7 billion. Why does the sale make sense? As we’ve seen, Slack is great for staying connected with co-workers on a daily basis. MORE
As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. MORE
For PR pros , landing an on-air interview for a C-suite executive is a big deal. It’s a great way to position a company in front of a large audience, and it’s typically a chance to convey a point of view on a business topic or issue. But what if an executive isn’t fully prepared? MORE
Our clients are trailblazers! Campaign US announced the honorees for the third annual Female Frontier awards, celebrating female leaders and rising stars breaking boundaries in a historically male-dominated industry. MORE
As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page. But at least we’re not conference organizers! MORE
Tech PR offers constant opportunities for jumping on news and trends. And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage. MORE
A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. That was then. As the pandemic hit the U.S., MORE
It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. But 2020 is different from previous years. MORE
Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. MORE
In PR and elsewhere, 2020 has been a year like no other. Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would. MORE
In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. MORE
Dear Santa, What a crazy year it has been! We started strong but were hit with a big curveball. We adjusted, thinking all would be back to normal within weeks. How wrong we were! . This holiday season will look a little different from years past, but we’re hopeful for new beginnings in 2021! MORE
In B2B public relations , there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. MORE
Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. MORE
Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship. MORE
Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. MORE
Global spending on cybersecurity products and services will exceed $1 trillion by 2021. The sector’s accelerated growth, however, makes it hard for companies to stand out. MORE
As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. This means that a public relations team’s challenge is to create a winning pitch that stands out. MORE
As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Staying in contact with relevant contacts is one of the most important aspects of PR. MORE
Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. MORE
Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however. MORE
In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. MORE
I’m a late convert to B2B public relations. That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. MORE
It’s Valentine’s Day, the traditional holiday for couples, and an occasion to show how much we appreciate the special people in our lives. Let’s face it – dating can be awkward and uncomfortable. MORE
Since LinkedIn launched its Stories feature last month, it has won mixed reviews. But PR professionals shouldn’t be so quick to dismiss it! MORE
All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. MORE
Between the PR and marketing functions of any organization there can be creative tension or even competition. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times. But the conflict typically runs deeper. MORE
In the PR world, press releases are our bread and butter. They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. MORE
2020 has been a long year, but we love sharing good news to put a smile on everyone’s face. Our Crenshaw family has gained a new member! On December 1, 2020, our partner Chris Harihar and his wife Lisa welcomed a beautiful and healthy baby girl, Lila Max. MORE
It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. This week Ellen DeGeneres issued her first on-air apology after reports of her show’s “toxic workplace.” MORE
For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. MORE
As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. MORE
ImPRessions - Crenshaw Communications
FEBRUARY 23, 2021
All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times.
ImPRessions - Crenshaw Communications
FEBRUARY 10, 2021
It’s Valentine’s Day, the traditional holiday for couples, and an occasion to show how much we appreciate the special people in our lives. Let’s face it – dating can be awkward and uncomfortable.
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ImPRessions - Crenshaw Communications
NOVEMBER 23, 2020
In PR and elsewhere, 2020 has been a year like no other. Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would.
ImPRessions - Crenshaw Communications
DECEMBER 23, 2020
It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. But 2020 is different from previous years.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
ImPRessions - Crenshaw Communications
FEBRUARY 9, 2021
Media relations is a huge part of any PR program , given the third-party validation that comes with earned media.
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ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however.
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
Between the PR and marketing functions of any organization there can be creative tension or even competition. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times. But the conflict typically runs deeper.
ImPRessions - Crenshaw Communications
JANUARY 26, 2021
A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. That was then. As the pandemic hit the U.S.,
ImPRessions - Crenshaw Communications
DECEMBER 8, 2020
In major tech news, Salesforce recently purchased Slack for $27.7 billion. Why does the sale make sense? As we’ve seen, Slack is great for staying connected with co-workers on a daily basis.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
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ImPRessions - Crenshaw Communications
DECEMBER 2, 2020
For PR pros , landing an on-air interview for a C-suite executive is a big deal. It’s a great way to position a company in front of a large audience, and it’s typically a chance to convey a point of view on a business topic or issue. But what if an executive isn’t fully prepared?
ImPRessions - Crenshaw Communications
FEBRUARY 4, 2021
In the PR world, press releases are our bread and butter. They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news.
ImPRessions - Crenshaw Communications
SEPTEMBER 29, 2020
As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands.
ImPRessions - Crenshaw Communications
DECEMBER 29, 2020
In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth.
ImPRessions - Crenshaw Communications
DECEMBER 23, 2020
Dear Santa, What a crazy year it has been! We started strong but were hit with a big curveball. We adjusted, thinking all would be back to normal within weeks. How wrong we were! . This holiday season will look a little different from years past, but we’re hopeful for new beginnings in 2021!
ImPRessions - Crenshaw Communications
NOVEMBER 11, 2020
In B2B public relations , there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move.
ImPRessions - Crenshaw Communications
SEPTEMBER 9, 2020
Although some call it “free advertising,” public relations isn’t free. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off.
Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations
Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.
ImPRessions - Crenshaw Communications
SEPTEMBER 23, 2020
It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. This week Ellen DeGeneres issued her first on-air apology after reports of her show’s “toxic workplace.”
ImPRessions - Crenshaw Communications
OCTOBER 8, 2020
Global spending on cybersecurity products and services will exceed $1 trillion by 2021. The sector’s accelerated growth, however, makes it hard for companies to stand out.
ImPRessions - Crenshaw Communications
JANUARY 6, 2021
As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products.
ImPRessions - Crenshaw Communications
FEBRUARY 3, 2021
Our clients are trailblazers! Campaign US announced the honorees for the third annual Female Frontier awards, celebrating female leaders and rising stars breaking boundaries in a historically male-dominated industry.
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
ImPRessions - Crenshaw Communications
NOVEMBER 19, 2020
Since LinkedIn launched its Stories feature last month, it has won mixed reviews. But PR professionals shouldn’t be so quick to dismiss it!
ImPRessions - Crenshaw Communications
OCTOBER 23, 2020
I’m a late convert to B2B public relations. That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years.
ImPRessions - Crenshaw Communications
OCTOBER 1, 2020
Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs.
ImPRessions - Crenshaw Communications
DECEMBER 17, 2020
As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Staying in contact with relevant contacts is one of the most important aspects of PR.
ImPRessions - Crenshaw Communications
AUGUST 10, 2020
Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees.
ImPRessions - Crenshaw Communications
OCTOBER 21, 2020
As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page. But at least we’re not conference organizers!
ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements.
ImPRessions - Crenshaw Communications
OCTOBER 15, 2020
Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship.
ImPRessions - Crenshaw Communications
JULY 1, 2020
As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. This means that a public relations team’s challenge is to create a winning pitch that stands out.
ImPRessions - Crenshaw Communications
JULY 30, 2020
Tech PR offers constant opportunities for jumping on news and trends. And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage.
ImPRessions - Crenshaw Communications
DECEMBER 9, 2020
2020 has been a long year, but we love sharing good news to put a smile on everyone’s face. Our Crenshaw family has gained a new member! On December 1, 2020, our partner Chris Harihar and his wife Lisa welcomed a beautiful and healthy baby girl, Lila Max.
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