ImPRessions - Crenshaw Communications

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For PR, Is ChatGPT An Asset Or Threat?

ImPRessions - Crenshaw Communications

Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work.

Tools 282
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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. As apologies go, it’s late, but not bad. Yet as a PR observer, I’m not too concerned about Smith’s future.

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How I Manage: ADHD In The Always-On World Of PR

ImPRessions - Crenshaw Communications

You might think that Attention Deficit Hyperactivity Disorder (ADHD) can be an advantage for the typical tech PR person. After all, in the right stimulative environment, ADHD can contribute to drive, enthusiasm, and even passion for one’s job or career. Yet, like many things, it can be complicated.

Agency 277
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A Day in the Life Of A Tech PR Executive

ImPRessions - Crenshaw Communications

8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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A Day in the Life Of A Tech PR Executive

ImPRessions - Crenshaw Communications

8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending.

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How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. That wasn’t always the case.

Brand 283
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Pitching Podcasts: PR Tips For Success

ImPRessions - Crenshaw Communications

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity.

Pitching 295
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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

In public relations , our job is to spot, shape, and communicate our client’s story. That task typically starts with an information session, often before the letter of agreement is signed.

How To 263
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How To Manage Being “Ghosted” By Media

ImPRessions - Crenshaw Communications

As B2B PR pros, we’re always looking for creative ways to tell a story. We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business.

How To 274
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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7 Reasons To Hire An Independent PR Firm

ImPRessions - Crenshaw Communications

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. In the advertising world, that may mean the company isn’t part of a consulting firm.

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A Cheat Sheet For Ad Tech PR

ImPRessions - Crenshaw Communications

For anyone new to ad tech PR , it can be overwhelming to learn and understand. The acronyms alone are daunting. Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players.

Privacy 272
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Showtime! How Working In PR Is Like Playing In A Band

ImPRessions - Crenshaw Communications

Working at a top B2B tech PR firm rocks. But for me, that’s doubly true because I’ve been able to pursue music as a fun side hustle. In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. But there are surprising parallels.

Pitching 190
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Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

ImPRessions - Crenshaw Communications

Today’s PR business is definitely not your grandparents’ PR industry. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones.

SEO 283
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. .

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10 Phrases To Delete From Your PR Vocabulary

ImPRessions - Crenshaw Communications

PR agency teams , especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about.

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New And Emerging Social Platforms PR Teams Should Know

ImPRessions - Crenshaw Communications

For marketing and PR teams, social media is a gateway to engagement. New and emerging platforms in particular are ideal tools for reaching a specific audience or participate in a trending conversation. And that’s where most brands want to be. So, what’s new? BeReal. Discord.

Twitter 156
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What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? When it comes to media, do you have a ‘wish list’?”

Media 263
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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Myths And Facts About Public Relations

ImPRessions - Crenshaw Communications

Almost 10 years into my tech PR career, I still have family and friends ask the age-old question – “So, what exactly do you do? What is PR exactly?” . Why do PR people feel that no one understands what we do? Because few do. And public relations isn’t always a straight path.

Publicity 284
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Five PR Skills To Sharpen In 2023

ImPRessions - Crenshaw Communications

The start of the new year is an excellent time for PR teams to reflect on their abilities, needs and competencies for the coming months. What worked well? What needs improvement? Here are vital skills for PR people to assess and enhance in 2023. It’s all about… communication.

Writing 170
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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Already, Facebook parent company Meta has warned of an advertising slowdown. Broadcast outlets and publishers also report headwinds , though the views are mixed.

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5 Ways To Amplify PR Efforts

ImPRessions - Crenshaw Communications

The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. But tools like press releases and feature story placements are just the beginning. Here are five ways to amplify PR efforts. Social media adds value.

Data 275
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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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How To Work Remotely And Successfully From Anywhere As A PR Pro

ImPRessions - Crenshaw Communications

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Now let me clarify something – working remotely isn’t the same as working from home.

How To 263
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How PR Teams Can Use ChatGPT (Generated By ChatGPT)

ImPRessions - Crenshaw Communications

The post below was not written by a human being. It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. You can be the judge of its accuracy, quality and style!

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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

It’s the spooky season, which to me, as director of ad tech here at Crenshaw , is the perfect time to address some of the scariest business and PR issues looming in the ad tech space today.

Privacy 341
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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

In the world of PR , there are few fields more exciting and terrifying than the cybersecurity industry. It feels like every day we hear about a new breach, hack or vulnerability that has impacted an individual or organization.

Media 248
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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

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PR Tips For Using HARO, Qwoted and ProfNet

ImPRessions - Crenshaw Communications

For PR teams, the most common way to secure media coverage involves announcements, data and proactive pitches. Yet there are always times when proactive pitching doesn’t work, or when announcements and data are relatively light.

Pitching 259
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3 PR Tips For Better B2B Media Placement

ImPRessions - Crenshaw Communications

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. Why not? Splashy national coverage is terrific, of course, and everyone loves a big name. But not every story is national news.

B2B 304
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Can PR Agencies Protect Their Ideas?

ImPRessions - Crenshaw Communications

“You give away your best thinking on spec.” ” My husband once said that as he watched me sweat a high-stakes new biz proposal that hinged on The Big Idea. That observation bothered me for years, because it was true. But how does a PR or ad agency avoid it?

Agency 301
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Press Release Quotes Don’t Have To Be Bad: A PR View

ImPRessions - Crenshaw Communications

A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote.

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Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. They don’t magically start with the new calendar.

Trends 315
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Top Entrepreneur Podcasts PR Agencies Should Know

ImPRessions - Crenshaw Communications

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. Podcasts about entrepreneurism in particular can be a strong way for top executives and thought leaders to share their success stories and advice for budding business-builders.

Agency 323
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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Whether you work in public relations or another service business, you probably have your own horror stories. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday.

Agency 212
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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Whether you work in public relations or another service business, you probably have your own horror stories. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday.

Agency 212
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Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,