ImPRessions - Crenshaw Communications

A PR Guide To Surviving Thanksgiving

ImPRessions - Crenshaw Communications

The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list.

Can Big Business Save America?

ImPRessions - Crenshaw Communications

We seem to be in a crisis of confidence. Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. According to Gallup, only the U.S. military has enjoyed a fairly consistent upswing in public confidence since the 1970s.

Energy 156

7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

Photo by Daniel Von Appen. In general, startups make great PR clients — especially those with a story to tell. A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership.

Agency 215

Let’s End The Year With Gratitude, PR Style

ImPRessions - Crenshaw Communications

As we head into the final months of the year and get ready for 2020, public relations pros are looking back on the year and taking stock of what means most to us in our work lives. Here’s what the Crenshaw team was most thankful for in 2019. CHRIS HARIHAR, PARTNER. “I’m I’m thankful for adtech.”.

Retail 156

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Photo by Foto Sushi on Unsplash. Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson?

A Salute To Independent PR Firms

ImPRessions - Crenshaw Communications

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. For years, advertising and PR firms have touted their “independent” status. But what does that really signify? One thing might be faster growth.

Agency 277

FedEx Response To Tax Story Is A PR Fail

ImPRessions - Crenshaw Communications

Image by jasonsisk licensed under CC BY-NC-SA 2.0. FedEx CEO Fred Smith’s overheated response to a New York Times story about its tax bill – or lack of it – offers a PR master class in how not to react to an investigative piece. The NYT story packs a punch.

Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy.

SEO 263

5 Tips On Running A Global PR Program

ImPRessions - Crenshaw Communications

Global PR revenue is expected to climb to a record $19.3 billion by 2020 — an increase of more than five billion from just three years ago.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In fact, the 2017 U.S.

When PR People Should Step Out Of Line

ImPRessions - Crenshaw Communications

Can PR people do right by doing wrong? Or at least by breaking with convention? In any business there are rules — spoken and unspoken. Yet, sometimes, if you muster the nerve to color outside the lines, you can achieve more than you thought.

Dad’s Wisdom Makes Great PR Advice

ImPRessions - Crenshaw Communications

For Mother’s Day 2018, we reported how mom’s wisdom makes great PR advice. Dads clamored for their say. Most of our fathers’ advice probably went in one ear and out the other — as dad would say.

Why Most Boycotts Fail But Others Win

ImPRessions - Crenshaw Communications

When is a boycott more than just PR? What makes it work? Recent reports about a slowdown in SoulCycle’s business made me wonder about the staying power of customer boycotts. Why do most fade while others gain traction and even force change?

Sports 228

Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But it’s downright disturbing when it happens to one that presumes to lead our industry.

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon.

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters.

How Brands Create Fans

ImPRessions - Crenshaw Communications

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive.

Brand 268

8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. What happened, and what are the mid-course corrections necessary?

How To 275

What Business People Should Know About PR

ImPRessions - Crenshaw Communications

Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions.

“Stakeholder Value” Is Good PR — And Good Business

ImPRessions - Crenshaw Communications

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise.

Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

CC BY-SA 4.0. Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max.

How To Manage Expectations For A PR Campaign

ImPRessions - Crenshaw Communications

Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. Where does the disparity come from, and how can agencies correct it?

How To 235

PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

It’s not just the U.S. government that’s feeling the brunt (and the public relations cost) of digital warfare. Cyber attacks are on the rise across the globe. There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world.

What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly.

How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

A great PR campaign will obviously build brand visibility. But can it help where it really counts — customer acquisition? Can you draw a line from a PR program to a specific number of prospects generated?

B2B 173

How To Develop A Winning PR Strategy

ImPRessions - Crenshaw Communications

What differentiates a powerful public relations program from one that’s just okay? The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted.

Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

We’re hearing a lot about how automation and machine learning can make our lives easier , as well as how they may threaten our livelihoods in the future.

How To Restore A Public Reputation

ImPRessions - Crenshaw Communications

CC BY-SA 3.0. When the college admissions cheating and bribery scandal broke nearly a month ago, two names led the headlines about the case. More than 50 people were implicated, but actors Lori Loughlin and Felicity Huffman were featured in every article.

Can A PR Plan Succeed Too Well?

ImPRessions - Crenshaw Communications

It’s fascinating when a company’s public relations gets ahead of its reality. Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype.

8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track.

Why Earned Media Is Still Relevant In PR

ImPRessions - Crenshaw Communications

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings.

Media 213

How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

Most PR pros know that throwing facts and figures at a business audience won’t necessarily win them over. A great story, on the other hand, is more persuasive and more memorable.

5 Tips To Build Stronger Media Relationships In 2019

ImPRessions - Crenshaw Communications

In tech PR , the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable.

Media 271

PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year?

Eight Best PR Practices For Startups

ImPRessions - Crenshaw Communications

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper.

B2B 253

What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. This is the time of year when I get questions from new graduates about which path makes the most sense for an aspiring PR professional.

Agency 225

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate.

Agency 215

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

If you’ve scored your first tech PR internship this summer, congratulations and welcome to the *dark side (some jargon already!)