ImPRessions - Crenshaw Communications

PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

In PR and elsewhere, 2020 has been a year like no other. Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however.

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What are LinkedIn Stories and How Can PR Pros Use Them?

ImPRessions - Crenshaw Communications

Since LinkedIn launched its Stories feature last month, it has won mixed reviews. But PR professionals shouldn’t be so quick to dismiss it!

PR Tips For A Deep Media Spokesperson Bench

ImPRessions - Crenshaw Communications

In B2B public relations , there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth.

B2B 215

Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

I’m a late convert to B2B public relations. That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years.

B2B 210

10 Tech Buzzwords PR Folk Should Avoid In 2021

ImPRessions - Crenshaw Communications

Unique, disruptive, innovative. From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings.

B2B 170

Making The Most Of Virtual Event Experiences

ImPRessions - Crenshaw Communications

As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page. But at least we’re not conference organizers!

6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. The sector’s accelerated growth, however, makes it hard for companies to stand out.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

A PR View Of Ellen’s Apology

ImPRessions - Crenshaw Communications

It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. This week Ellen DeGeneres issued her first on-air apology after reports of her show’s “toxic workplace.”

How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs.

How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Although some call it “free advertising,” public relations isn’t free. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off.

Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship.

Tools 203

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Is The McDonald’s Lawsuit Smart PR?

ImPRessions - Crenshaw Communications

Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees.

Getting Antsy At Home? 6 Ways To Stay Motivated

ImPRessions - Crenshaw Communications

I often think back to March 2020 and how most of us in PR , like many people, thought we’d be home for a few weeks at most. Oh how wrong we were! As we creep toward the end of 2020 (thank God), it’s important to avoid burnout, especially for PR pros.

Scary Similarities Between Halloween And PR

ImPRessions - Crenshaw Communications

What do PR and Halloween have in common? They can both be scary as well as fun. Here’s what I mean. Planning is the key to both. Ever wait for the last minute to plan your costume and feel like a loser at the party? It’s the same way in public relations. For fans of Halloween the planning starts weeks or even months in advance. There’s thought and research put into the ideal costume, candy, décor and celebration.

B2C 163

How to Write a Pitch That Will Actually Get Read

ImPRessions - Crenshaw Communications

As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. This means that a public relations team’s challenge is to create a winning pitch that stands out.

You Know You Work In Tech PR When…

ImPRessions - Crenshaw Communications

Tech PR offers constant opportunities for jumping on news and trends. And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage.

6 PR Tips For Staffing A Media Briefing

ImPRessions - Crenshaw Communications

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Often these briefings translate directly into coverage. But even if they don’t, these meetings are important.

How To Stand Out In Ad Tech PR

ImPRessions - Crenshaw Communications

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. You can see this by taking a quick look at the evolution of the Lumascape –every year it grows.

How To 202

Newsletters Every PR Pro Should Subscribe To

ImPRessions - Crenshaw Communications

Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme.

B2B 183

5 Ways to Build Better Journalist Relationships

ImPRessions - Crenshaw Communications

For PR people , few things are more important than media relationships. Ties with journalists don’t guarantee results, but they’re an important entree to getting out the stories we tell for clients.

3 Tips For A Killer Media Tour

ImPRessions - Crenshaw Communications

The media tour has been around for nearly as long as the PR industry. It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. The term is a little misleading, however.

Media 177

PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The news cycle is dominated by the spread of the coronavirus and its repercussions. The effect on employee health is still unclear, and the full business impact has only begun. Here is some commonsense PR advice about communicating during a pandemic.

How To Manage A PR Team: 5 Tips

ImPRessions - Crenshaw Communications

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. We pride ourselves on working independently and staying ahead of our clients, many of whom are high-growth tech businesses. Yet our success depends on collaboration.

How To 183

Crenshaw Communications Wins 2020 PRSA-NY Big Apple

ImPRessions - Crenshaw Communications

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. Campaign for leading event success platform Bizzabo is honored.

10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

PR agencies must stay up to date on current events and industry news. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends.

Sports 184

PR Tips On How To Be A Rockstar Panelist

ImPRessions - Crenshaw Communications

Executive visibility is a key component of any sound B2B PR program. It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels.

How To 176

10 Zoom Meeting “Hacks” You May Not Know

ImPRessions - Crenshaw Communications

A month ago how many Zoom meetings had you attended? Chances are, they’ve doubled or tripled recently due our new way of working. PR pros and others are using Zoom and its competitors — Hangouts, MS Teams, and others — to check in with teammates, host new business meetings, conduct weekly calls with clients, and even arrange media interviews. While a calendar that’s chock-full of virtual meetings may seem overwhelming, check out a few tips and hacks that not everyone knows.

5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. . A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers.

Zooming Into Coworkers’ Lives Is Revealing

ImPRessions - Crenshaw Communications

In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. They usually originate in conference rooms, assembled with one’s team, all seated together. But work in the time of coronavirus cannot allow for any on-site seating – not even six feet apart.

Crenshaw Nominated For 2020 PRSA-NY Big Apple Awards

ImPRessions - Crenshaw Communications

The Crenshaw team is delighted to be nominated for a 2020 PRSA Big Apple award.

B2B 156

B2B PR Tips For Embargo Pitching In A Crazy News Cycle

ImPRessions - Crenshaw Communications

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value.

B2B 163

Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways.

B2B 177

Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. and beyond. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Podcasts are mainstream.

PR Advice For Recent PR Grads

ImPRessions - Crenshaw Communications

To the class of 2020, congratulations! This time has not been easy. You had to adjust to virtual classrooms when you expected to be enjoying the final semester in college on campus with friends. But the work and dedication you needed to finish your degree in a new and strange situation will help you in the next chapter.

Agency 180

Crenshaw Announces Two Promotions

ImPRessions - Crenshaw Communications

As summer comes to a close, we are proud to announce two promotions at Crenshaw Communications. After nearly 2.5 years at Crenshaw, Katharine Riggs has been promoted from Account Executive to Senior Account Executive.