Expert insights. Personalized for you.
In major tech news, Salesforce recently purchased Slack for $27.7 billion. Why does the sale make sense? As we’ve seen, Slack is great for staying connected with co-workers on a daily basis. MORE
It is time for us to add an intern to our team! Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Check out our job description and if this sounds like a fit for you, please send your resume to Colleen O’Connor ( colleen@crenshawcomm.com ). MORE
In B2B public relations , there’s a lot of talk about thought leadership. Agency teams promise client executives that they’ll be positioned as thought leaders, we throw the term into proposals, and we call our content “thought capital.” MORE
Guest post by Crenshaw Communications intern, Sarah O’Connell. Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. When the internship is entirely virtual, that’s a whole different story. MORE
As a budding professional at a PR firm , I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. MORE
Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. MORE
It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing. MORE
Picking a public fight with powerful legislators isn’t a typical PR strategy for a giant corporation, but that’s Amazon’s latest move as a crucial union vote deadline arrives. Over the past few days, the retail giant has turned into a Twitter troll. MORE
Most PR teams work hard to make sure our client media interviews go off without a hitch. Yet there are the occasional briefings that for one reason or another may require extra preparation. Maybe they revolve around a sensitive subject, or possibly the company spokesperson is inexperienced. MORE
PR agencies come in all shapes and sizes. Some are big, flashy and have a long and sprawling client list. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. MORE
In PR and elsewhere, 2020 has been a year like no other. Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would. MORE
Dear Santa, What a crazy year it has been! We started strong but were hit with a big curveball. We adjusted, thinking all would be back to normal within weeks. How wrong we were! . This holiday season will look a little different from years past, but we’re hopeful for new beginnings in 2021! MORE
In B2B public relations , there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. MORE
PR agency teams, like all creative services people, love to keep our clients happy. That’s a good thing, except where the drive to please leads us to say things we shouldn’t. MORE
Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. MORE
PR firms live and die by news. But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves. MORE
Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. MORE
Guest post by Crenshaw Communications intern, Murphy Pressley. College is a transformation for students. We’re encouraged to evolve, both personally and professionally. This transformation does not come easily and is not solely due to the courses we’re offered. MORE
In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. And not every business is a household name. MORE
Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. MORE
Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I’ve been able to use my content skills for press releases and bylined article drafts. MORE
It’s Valentine’s Day, the traditional holiday for couples, and an occasion to show how much we appreciate the special people in our lives. Let’s face it – dating can be awkward and uncomfortable. MORE
Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. MORE
For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. MORE
Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. MORE
The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. The initial post from @BurgerKingUK read simply, “Women belong in the kitchen.” ” Clearly, it was meant to get our attention. MORE
PR specialists must eat, sleep and breathe news. We need to stay connected to a variety of news outlets to stay current and knowledgeable, both for our own benefit as well as that of our clients. MORE
As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. MORE
Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. MORE
It is that time of year again. The PR world has gained new fresh college grads eager to join the workforce. While searching for possible internships or entry-level jobs is exciting, it can also be overwhelming. Or even frustrating. MORE
One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. MORE
As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. MORE
Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. MORE
Like many in tech PR , I’m fascinated by the Theranos story because of what it says about Silicon Valley, public relations, and the press. Now that the trial of its disgraced founder Elizabeth Holmes has started, media and pundits have updated their hot takes on her spectacular rise and fall. MORE
ImPRessions - Crenshaw Communications
SEPTEMBER 14, 2021
Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity.
ImPRessions - Crenshaw Communications
AUGUST 25, 2021
Guest post by Crenshaw Communications intern, Murphy Pressley. College is a transformation for students. We’re encouraged to evolve, both personally and professionally. This transformation does not come easily and is not solely due to the courses we’re offered.
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ImPRessions - Crenshaw Communications
AUGUST 18, 2021
For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way.
ImPRessions - Crenshaw Communications
JULY 1, 2021
It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing.
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Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.
ImPRessions - Crenshaw Communications
JULY 27, 2021
As a budding professional at a PR firm , I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know.
ImPRessions - Crenshaw Communications
AUGUST 3, 2021
Most PR teams work hard to make sure our client media interviews go off without a hitch. Yet there are the occasional briefings that for one reason or another may require extra preparation. Maybe they revolve around a sensitive subject, or possibly the company spokesperson is inexperienced.
ImPRessions - Crenshaw Communications
AUGUST 6, 2021
In B2B public relations , there’s a lot of talk about thought leadership. Agency teams promise client executives that they’ll be positioned as thought leaders, we throw the term into proposals, and we call our content “thought capital.”
ImPRessions - Crenshaw Communications
JULY 20, 2021
Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market.
ImPRessions - Crenshaw Communications
JULY 14, 2021
Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
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ImPRessions - Crenshaw Communications
SEPTEMBER 10, 2021
Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry.
ImPRessions - Crenshaw Communications
JULY 7, 2021
PR agency teams, like all creative services people, love to keep our clients happy. That’s a good thing, except where the drive to please leads us to say things we shouldn’t.
ImPRessions - Crenshaw Communications
MAY 25, 2021
PR agencies come in all shapes and sizes. Some are big, flashy and have a long and sprawling client list. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality.
ImPRessions - Crenshaw Communications
JUNE 3, 2021
Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I’ve been able to use my content skills for press releases and bylined article drafts.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
ImPRessions - Crenshaw Communications
AUGUST 30, 2021
PR firms live and die by news. But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves.
ImPRessions - Crenshaw Communications
AUGUST 31, 2021
Like many in tech PR , I’m fascinated by the Theranos story because of what it says about Silicon Valley, public relations, and the press. Now that the trial of its disgraced founder Elizabeth Holmes has started, media and pundits have updated their hot takes on her spectacular rise and fall.
ImPRessions - Crenshaw Communications
JUNE 8, 2021
It is that time of year again. The PR world has gained new fresh college grads eager to join the workforce. While searching for possible internships or entry-level jobs is exciting, it can also be overwhelming. Or even frustrating.
ImPRessions - Crenshaw Communications
NOVEMBER 23, 2020
In PR and elsewhere, 2020 has been a year like no other. Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would.
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.
ImPRessions - Crenshaw Communications
APRIL 21, 2021
One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story.
ImPRessions - Crenshaw Communications
MAY 3, 2021
In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. And not every business is a household name.
ImPRessions - Crenshaw Communications
JUNE 30, 2021
Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands.
ImPRessions - Crenshaw Communications
AUGUST 11, 2021
PR specialists must eat, sleep and breathe news. We need to stay connected to a variety of news outlets to stay current and knowledgeable, both for our own benefit as well as that of our clients.
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PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.
ImPRessions - Crenshaw Communications
MAY 12, 2021
Guest post by Crenshaw Communications intern, Sarah O’Connell. Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. When the internship is entirely virtual, that’s a whole different story.
ImPRessions - Crenshaw Communications
MARCH 9, 2021
The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. The initial post from @BurgerKingUK read simply, “Women belong in the kitchen.” ” Clearly, it was meant to get our attention.
ImPRessions - Crenshaw Communications
MARCH 29, 2021
Picking a public fight with powerful legislators isn’t a typical PR strategy for a giant corporation, but that’s Amazon’s latest move as a crucial union vote deadline arrives. Over the past few days, the retail giant has turned into a Twitter troll.
ImPRessions - Crenshaw Communications
DECEMBER 23, 2020
Dear Santa, What a crazy year it has been! We started strong but were hit with a big curveball. We adjusted, thinking all would be back to normal within weeks. How wrong we were! . This holiday season will look a little different from years past, but we’re hopeful for new beginnings in 2021!
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
ImPRessions - Crenshaw Communications
DECEMBER 8, 2020
In major tech news, Salesforce recently purchased Slack for $27.7 billion. Why does the sale make sense? As we’ve seen, Slack is great for staying connected with co-workers on a daily basis.
ImPRessions - Crenshaw Communications
MARCH 16, 2021
It is time for us to add an intern to our team! Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Check out our job description and if this sounds like a fit for you, please send your resume to Colleen O’Connor ( colleen@crenshawcomm.com ).
ImPRessions - Crenshaw Communications
NOVEMBER 11, 2020
In B2B public relations , there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move.
ImPRessions - Crenshaw Communications
APRIL 27, 2021
Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win.
Advertisement
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
ImPRessions - Crenshaw Communications
MAY 18, 2021
Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations.
ImPRessions - Crenshaw Communications
FEBRUARY 10, 2021
It’s Valentine’s Day, the traditional holiday for couples, and an occasion to show how much we appreciate the special people in our lives. Let’s face it – dating can be awkward and uncomfortable.
ImPRessions - Crenshaw Communications
APRIL 13, 2021
As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space.
ImPRessions - Crenshaw Communications
SEPTEMBER 29, 2020
As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands.
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