170 
PR Buzzwords That Should Be Banned
ImPRessions - Crenshaw Communications
OCTOBER 5, 2018
As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms.
ImPRessions - Crenshaw Communications
5 Ways To Nail Your Brand Story
ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal.
PR Tactics To Differentiate Your Brand
ImPRessions - Crenshaw Communications
OCTOBER 11, 2018
Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service.
PR Tips For A High-Impact Technology Launch
ImPRessions - Crenshaw Communications
OCTOBER 2, 2018
Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new.
Harness the Power of Influencers and Advocates
Advertisement
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
How Social Media Drives B2B PR
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse.
PR For The “New” Technology CEO
ImPRessions - Crenshaw Communications
SEPTEMBER 14, 2018
For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs.
Media Relations Dos And Don’ts For Holiday PR
ImPRessions - Crenshaw Communications
SEPTEMBER 7, 2018
Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered.
6 Quick Tips For PR Writers
ImPRessions - Crenshaw Communications
SEPTEMBER 18, 2018
If you’re in PR , chances are, you’re a writer. Now more than ever, public relations recruiters prioritize writing skills. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content.
Nike’s Kaepernick Campaign Is Brilliant — And Risky
ImPRessions - Crenshaw Communications
SEPTEMBER 4, 2018
As many in PR and politics have observed, the president has a talent for exploiting cultural flashpoints. The NFL’s battered reputation has been partly blamed on his criticism of players who chose to take a knee during the national anthem at the start of many games.
The PR Perils Of Cultural Appropriation
ImPRessions - Crenshaw Communications
SEPTEMBER 20, 2018
Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes.
Top 15 Free PR Ideas to Grow Your Online Business
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Can A PR Agency Be Too Loyal?
ImPRessions - Crenshaw Communications
SEPTEMBER 19, 2018
Should PR people be loyal advocates for clients? The obvious answer is yes. How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? But is there such a thing as too much client allegiance?
Hope, Lies, And Public Relations
ImPRessions - Crenshaw Communications
MARCH 1, 2018
As an industry, public relations has a PR problem. Stereotypes about the profession die hard; 14 years after “Sex and the City,” people still think Samantha Jones is a typical PR woman.
8 Surprising Reasons To Raise Your Internal Communications Game
ImPRessions - Crenshaw Communications
SEPTEMBER 25, 2018
It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. Sometimes the last stakeholders on the minds of senior management are those inside the organization.
5 Trends Shaping Tech PR In 2018
ImPRessions - Crenshaw Communications
AUGUST 21, 2018
At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. In an earlier post, we discussed what makes tech such a different animal. Now we explore some 2018 trends and issues that continue to affect the tech PR sector.
A PR Guide to Strategic Silence
ImPRessions - Crenshaw Communications
JUNE 7, 2018
In an era of constant communication, most PR experts will say that silence is rarely an option for responding to negative or controversial developments. In times of trouble, a “no comment” is commonly regarded as a sign of guilt, indecision, or apathy.
6 Public Relations Tips For Brands In 2018
ImPRessions - Crenshaw Communications
JANUARY 12, 2018
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike.
What Keeps PR People Up At Night
ImPRessions - Crenshaw Communications
AUGUST 17, 2018
Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. But if you talk to people who work in public relations, there’s plenty that makes for sleepless nights.
5 Insights On Corporate Activism From Top PR Experts
ImPRessions - Crenshaw Communications
APRIL 18, 2018
Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism.
How Data-Driven Storytelling Drives PR
ImPRessions - Crenshaw Communications
JUNE 21, 2018
For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling.
The Thai Cave Rescue And The Power Of Storytelling
ImPRessions - Crenshaw Communications
JULY 10, 2018
Until they were found, I’d no idea that 12 boys and their coach were trapped in a flooded cave in northern Thailand. But once the news broke, I was hooked. And I wasn’t alone. The national fascination tells us something about PR , storytelling, and ourselves.
PR Tips To Win The Fourth Quarter
ImPRessions - Crenshaw Communications
SEPTEMBER 5, 2018
Suddenly, it’s fall! That means the fourth quarter will be here in no time. Is your PR plan ready for the stretch run to the end of 2018? The summer always goes too fast, so it pays to jump in with both feet after Labor Day.
5 “Founding Fathers” Of PR
ImPRessions - Crenshaw Communications
JUNE 12, 2018
As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. As those of us who work in PR practice the science (and art) of the profession, we rarely think about how it evolved.
How Good PR Builds Competitive Advantage for Startups
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2018
Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything.
Building Media Lists That Get Results
ImPRessions - Crenshaw Communications
AUGUST 30, 2018
It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical.
How The Parkland Students Are Winning The PR Battle
ImPRessions - Crenshaw Communications
MARCH 27, 2018
Since the shooting at Marjory Stoneman Douglas high school in Parkland, Florida, a small group of activist students have shown remarkable media and public relations savvy in taking on powerful forces who oppose firearm restrictions.
PR Guide To Agency-Client On-Boarding
ImPRessions - Crenshaw Communications
AUGUST 28, 2018
If your company has hired an outside PR firm for the first time, you may have gone through an exhaustive search , conducted several meetings, and even done some negotiating before making a decision. So it’s usually a good feeling to finally sign the agency agreement. But what happens then?
“Doors” Goes Viral, Opens Up A Race
ImPRessions - Crenshaw Communications
JULY 3, 2018
Sometimes a story is so strong that all you need to do is tell it and get out of the way. Improving on a good thing can be tricky, because there’s always the risk of over-embellishing. Too much PR or packaging can overwhelm an emotional punch. ?.
How To Write A Rock-Solid PR Plan
ImPRessions - Crenshaw Communications
AUGUST 24, 2018
If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Creating a high-profile PR plan can be daunting if you haven’t done it before.
10 Traits of Successful PR Teams
ImPRessions - Crenshaw Communications
JANUARY 9, 2018
As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field.
Customer Service Is The “New” PR
ImPRessions - Crenshaw Communications
AUGUST 22, 2018
The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. That was my thought when I read @scottmonty’s tweet about an incident involving a Wisconsin Costco.
5 Ways PR Beats Paid Advertising
ImPRessions - Crenshaw Communications
MAY 3, 2018
PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment.
PR Tips For Getting Speaking Engagements
ImPRessions - Crenshaw Communications
AUGUST 15, 2018
In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. Executive speaking opportunities offer great visibility, built-in media coverage, and contact with prospective customers.
How to Pitch Media Exclusives In Tech PR
ImPRessions - Crenshaw Communications
MARCH 6, 2018
Tech PR and media relations are sometimes a bit like dating. You must be thoughtful about when and with whom you become “exclusive.” ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity.
Does Pay-For-Placement PR Work?
ImPRessions - Crenshaw Communications
AUGUST 9, 2018
When companies choose a PR firm, the compensation model is usually a factor. Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method.
Twitter’s Alex Jones Problem Goes Beyond PR
ImPRessions - Crenshaw Communications
AUGUST 9, 2018
Photo Credit – Chinen Keiya/Flickr. Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform.
PR Tips For Successful Media Training
ImPRessions - Crenshaw Communications
SEPTEMBER 19, 2017
It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!
Reactive PR Opportunities in Brand Mentions
ImPRessions - Crenshaw Communications
JUNE 5, 2018
Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media.
10 Signs It’s Time To Invest In PR
ImPRessions - Crenshaw Communications
JUNE 20, 2018
If timing is everything, how does a business know when it’s time to invest in a public relations program? Here are some of the most common signs. Competitors are beating you to the punch. They may be beating you in business deals, customers, or simply mindshare.
PR Tips For Reactive Media Pitches
ImPRessions - Crenshaw Communications
AUGUST 7, 2018
A company’s expertise on a subject can become instant PR currency when that topic is in the news. PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Some call it newsjacking.
B2B PR Tips For Speaking on Panels
ImPRessions - Crenshaw Communications
JUNE 19, 2018
Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects.
PR Lessons From NBC And Crock-Pot
ImPRessions - Crenshaw Communications
FEBRUARY 6, 2018
Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. And all of those apply to this past week’s management of the Crock-Pot fire that (SPOILER ALERT) killed the beloved patriarch on the popular NBC series “This is Us.”
Let's personalize your content