Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016. Happy reading!

Meeting 98

Meeting Automotive Mobile Media 98

Communications Conversations

JANUARY 27, 2020

Now, I don’t claim to be one of these “LinkedIn gurus”, but I have picked up a few tips and best practices in my LinkedIn usage over the years. So, today I thought I’d share six of those tips. LinkedIn is a great social media network–but it’s a much better research tool.

LinkedIn 139

LinkedIn Tools Social Media Examples 139

Cision

FEBRUARY 24, 2016

There are thousands of articles available online to help you become a better marketing writer or blogger. Whether you’re sending a personal email to one client or writing a letter you’ll mail to all clients, you can apply these content writing tips to make sure you get your message right. Want better insights on your customers?

Communications 120

Communications Writing Blogging Report 120

Cision

FEBRUARY 24, 2016

There are thousands of articles available online to help you become a better marketing writer or blogger. Whether you’re sending a personal email to one client or writing a letter you’ll mail to all clients, you can apply these content writing tips to make sure you get your message right. Want better insights on your customers?

Communications 120

Communications Writing Blogging Report 120

Buzzstream

APRIL 4, 2024

Tip: Always click into the piece to ensure they have linked to you. Unfortunately, no one tool or tactic captures every mention of a campaign. Journalists don’t respond; they post. Some forget to link. And even if they do, link indexing tools don’t cover every nook and cranny of the internet. So it’s time to widen the net.

Digital PR 62

Digital PR How To Media Google 62

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 127

Journalism Media Relations Report Media 127

PR 20/20

APRIL 23, 2019

Referral (572 sessions) moves up into the top three channels, replacing Email. This is predominantly thanks to three channels: Email caused most of the drop, contributing 693 fewer sessions specifically from the following email: Webinar Promotion Email 1 (-601 sessions). Questions to Ask of Your Google Analytics Data.

Analytics 102

Analytics Google Case Study Data 102

Sword and the Script

MARCH 30, 2021

However, if PR is part of your communications or marketing strategy , then those businesses are missing an opportunity to tap social media for better exposure. 6 Statistics on How Journalists use Social Media. The vast majority of journalists (94%) responding to this survey prefer pitches by old-fashioned email.

Social Media 109

Social Media Report Survey Media 109

Sword and the Script

NOVEMBER 20, 2018

Second, when it comes to distribution, many haven’t built a subscription model and so the content competes with lead generation emails for distribution (and that’s not truly content marketing ). 1) Email it again with a new subject line. What’s the open rate in email marketing? If you’re good, perhaps it’s 30%.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Those ideas can really move the needle.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR 20/20

OCTOBER 13, 2021

And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. How to Get People to Open Your Marketing Emails. Use a better From Name—bonus points if it aligns with your subject line. The PR 20/20 team loves INBOUND.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. How to Get People to Open Your Marketing Emails. Use a better From Name—bonus points if it aligns with your subject line. The PR 20/20 team loves INBOUND.

B2C 52

B2C Comparison B2B Data 52

Cision

JULY 6, 2017

Leads help you better understand how many people are interested in your information, and tell you some specifics that may help you produce better future content for your engaged audience. In exchange for your reader’s email address, you give them 10 percent off their first purchase. It seems easy enough.

Blogging 168

Blogging How To Privacy Mobile 168

Sword and the Script

JUNE 8, 2021

Though it’s not in the report, I’m sure there’s a correlation between the timing of registrations and the distribution of webinar email solicitations. Email solicitations sent mid-week perform best. What the report does say about email solicitation is “mid-week promotional emails perform best. Try our services.

Survey 93

Survey B2B Report Video 93

PRSay

APRIL 15, 2020

Now that we’re settled into another month of working remotely, our leadership team has focused on working better together and keeping our agency’s supportive culture at the front and center. Please share your tips. The last hour on a Friday afternoon was designated as “Beer Friday.” For us, preferences vary by team member and client.

How To 194

How To Meeting Employee Internal 194

Shift Communications

FEBRUARY 6, 2018

Here are a few tips to prepare you to get ready for call downs. Extra tip : If you need to justify why you called, reference one of his/her recent articles. Extra tip : As a west coast PR gal reaching out to reporters on the east coast, I’ve had great success calling in the early morning (10 a.m. Extra tip 3: Sound exciting.

Pitching 84

Pitching Report Writing Twitter 84

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. A better approach is to host a dedicated online newsroom just for news and keep it separate from all other content.

Company 99

Company Survey Pitching Report 99

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! Say only enough to pique the journalists’ interest and get them to open the email.

Pitching 54

Pitching Media Media Relations Writing 54

Reputation Us

OCTOBER 15, 2019

For tips, read more here. We welcome applications from all organizations, regardless of their type of work, so long as the organization is working towards the betterment of the community, society or planet. Applications must be submitted by email before the deadline of Friday, November 22, 2019 at 6:00 pm PT.

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60

Presspage

JULY 25, 2018

The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens. Here are a few tips: 1. Hook them with the subject line Getting a journalist to open your email is the first step in earning coverage. “Better to use something generic.”

Wikipedia 103

Wikipedia Writing Video Report 103

The Proactive Report

FEBRUARY 24, 2017

Business Insider and its two sister publications attracted more than 6 million video views on Twitter in January 2017, a significant increase from the 1 million number six months ago. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Back in November 2016 the shares were $18.

Twitter 235

Twitter Customer Service Web Facebook 235

Polaris

DECEMBER 8, 2015

Here’s a chapter-by-chapter breakdown of how Why Your Writing Sucks teaches you to become a better communicator. #1 Here’s a chapter-by-chapter breakdown of how Why Your Writing Sucks teaches you to become a better communicator. #1 Ross says yes and her breezy style and solid tips make improvement a cinch. #2 I thought so.

Writing 100

Writing Resources Marketing Communications 100

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. Here are some ways to do the Twitter better for your company: 1. You don’t have interns firing off marketing emails or press releases – don’t do that here either.

B2B 103

B2B Twitter Brand Branding 103

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. What are your top three tips for clients wanting to elevate their message and on-air appearance? Call them tips, or a way of life in the world of media!

Strategy 52

Strategy Interviews Pitching Energy 52

OnePitch

JUNE 16, 2022

She’s worked in public relations for 10 years, specializing in the home & design, lifestyle, and luxury sectors. She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR.

Pitching 63

Pitching Consumer How To Meeting 63

Critical Mention

JUNE 26, 2019

Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . Joe Pulizzi founded Content Marketing Institute in 2007 with a mission to better educate marketers about how to promote their content online. Copyblogger. Marketing Land. Neil Patel’s blog.

Blogging 92

Blogging Marketing Content Marketing eBook 92

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What follow-up questions may they have as a result of this email? On this month’s profile, we are talking with Cortney Williams , a Practice Group Director at ARPR.

Healthcare 52

Healthcare How To Pitching Product Launch 52

ReimaginePR

SEPTEMBER 26, 2016

So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Let’s talk about why this is so important and how to do it effectively: Check out these tips on how to get started with influencer marketing: Click Here. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

JANUARY 29, 2016

At his recent “ 6 Steps to Developing a Content-First Marketing Strategy ,” Joe Pulizzi discussed the need to find your brand’s sweet spot and look for a content tilt before building out your base. That said, we see posts longer than 1,000 words do better with sharing and search. So what should brands do? Also, be patient.

Content Marketing 120

Content Marketing Education Retail Government 120

Communications Conversations

OCTOBER 15, 2019

Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. After all, talking to a journalist on the phone is a much better way to build repoire than via email, text or social media. My pro tip: Write 10 subject lines for each pitch. The stats back up the claim. PR pros say so themselves! It just is.

Media Relations 100

Media Relations Pitching Media Report 100

Waxing UnLyrical

JUNE 29, 2015

General communication, marketing, and information are just some of the many hats “worn” by email on a daily basis. But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? And why not get to know her better by giving SBC’s newsletter, ALBTM, a try ?

Community 40

Community Writing LinkedIn Marketing 40

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. The first challenge is attracting a potential customer to your landing page. 2: Explain the Offer.

eBook 100

eBook Newspapers Writing Print 100

Sword and the Script

DECEMBER 3, 2019

This granularity promises to provide better sentiment analysis in its media monitoring tool. Cision announced its Q3 earnings earlier this month and the numbers looked better compared to the same period last year: Revenue grew 4.7% To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

AUGUST 30, 2022

I’m going to tip my hat to Occam’s Razor and call it media monitoring solution. New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

MARCH 30, 2015

You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” Get the tips you need with our white paper! ” – Kevan Lee, Buffer. With so much great content available, how can you stand out?

Google 120

Google Measurement Content Marketing Engineering 120

Bianchi Biz Blog

MAY 13, 2021

Third, in a virtual event, where attendees are not likely to be seen by the presenters, attendees are much more inclined to sneak a look at a text message, an email or a Slack or Teams chat message – so they may be less engaged. Stick to solid, darker colors which tend to show up much better on video. Times have certainly changed.

Conference 60

Conference Automotive Video Energy 60

prTini

AUGUST 29, 2014

6 Golden Rules to Responding to Client Emails. 32 Web Writing Tips for Better Blogging and Social Media Posts. 30+ Ultimate Headline Formulas for Tweets, Posts, Articles and Emails. 6 Degrees of Plagiarism and the Crisis of Originality. Cheers and happy reading! . 5 Resources to Help You With Your Pitch.

Resources 55

Resources Pitching Case Study Instagram 55