Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Prohibition

JANUARY 30, 2024

A new change to the attribution settings for video ads will now allow advertisers to track an ‘Engaged View’ , measuring any conversions that happen within a day of a video ad play. An ‘Engaged View’ counts as a 10 second view or 97% of a video ad.

Advertising 62

Advertising Advertising LinkedIn Video 62

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this third part of the series, we consider the value of social media influencers on your reputation.

Reputation 78

Reputation Journalism Financial Corporate 78

Sword and the Script

DECEMBER 5, 2023

This latest M&A deal is expected to close in Q1 of 2024. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. Muck Rack partnered with Keyhole , which enables Muck Rack customers to add social media monitoring capabilities by Keyhole to their Muck Rack subscription.

Software 130

Software Reddit Technology B2B 130

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 190

Writing Communications Marketing B2B 190

Solo PR Pro

FEBRUARY 6, 2024

In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. Measuring Campaign Effectiveness Data provides measurable insights into the impact of PR campaigns, allowing you to refine your strategies for better results.

Data 52

Data Strategy Publicity Handbook 52

Sword and the Script

DECEMBER 19, 2023

How PR is using generative AI Among the 28% that are using generative AI in the same survey as above, the survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning.

B2B 105

B2B Survey Pitching Software 105

Wadds Inc.

SEPTEMBER 7, 2023

These include the business model of public relations functions, measurement and evaluation, and benchmarking public relations practices. Sustainability and social responsibility have also been a main concern for European communicators. Alignment between public relations and management is also a longstanding issue for practice.

Report 116

Report Publicity Study Analysis 116

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. So, our attention spans are extremely short and very diluted.

How To 282

How To Storytelling B2C Measurement 282

NewsWhip

FEBRUARY 15, 2024

When 25% of your brand’s value is tied to its reputation with the public, how can you make sure you’re being proactive when it comes to your brand and media monitoring efforts? The old way of measuring makes this impossible, with metrics often a day or more old by the time they make their way onto your dashboards and reports.

How To 78

How To Reputation Analysis Technology 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 82

Brand Branding Marketing Ethics 82

Sword and the Script

SEPTEMBER 28, 2022

billion by 2024.”. That’s a pretty generous measure too. Media relations – a classic function of PR – has never been harder because there’s so much noise and fewer bona fide journalists. You were just trashing display ads, and now you are talking about sponsored media? billion in 2022 and grow to $4.56 will click it.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

APRIL 9, 2024

the 2024 edition report is based on 2023 data). Sword and the Script Media can help with B2B marketing, PR and social media. You can download a copy here: 2024 Digital Engagement Benchmarks. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 122

B2B Study Report Product Launch 122

Burrelles Fresh Ideas

NOVEMBER 7, 2023

They paused the program for 2023 but plan to resume in the new year (2024). Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 88

Agency Energy Crisis Management Industry 88

Maxim Behar

JANUARY 28, 2024

Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. But here we are, in 2024, we are all in social media, sharing pictures all day and night. That's why I think artificial intelligence is currently building on what we got from social media.

Radio 59

Radio Ethics How To Writing 59

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Muck Rack, January 2024 ) Muck Rack also reports below that a signifcant number of PR pros are editing AI output. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here.

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. The post 15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid) appeared first on BuzzStream.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. The post 15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid) appeared first on BuzzStream.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. The post 15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid) appeared first on BuzzStream.

Tools 62

Tools Blogging Pitching Google 62

Maxim Behar

APRIL 11, 2024

We have social media now, with over 4 billion media owners worldwide, something unprecedented. Every individual is a publisher, an editor, contributing content to this vast media landscape. Moreover, with everyone sharing news on social media, we also have 4 billion reporters. Everything has evolved.

Television 59

Television System Interviews Travel 59

Buzzstream

DECEMBER 13, 2023

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

SEPTEMBER 3, 2019

That recapitalization consisted of a $175 million note payable, due in February 2024, with interest rate alternatives of Prime Rate plus 8.5% of individuals exposed to earned media. This means they can measure earned the same way they do paid or owned, and make more fully informed investment mix decisions.”.

Analytics 67

Analytics Report Technology Pitching 67

Maxim Behar

JANUARY 21, 2024

And one more retrospective point – just months before the pandemic, my book The Global PR Revolution created many discussions about whether the social media “tsunami” had made a revolution or was just an ordinary change of media approach to the audiences. Of course, the past years have proved my vision right. What's next, then?

Ethics 59

Ethics Course Social Media Conference 59

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. Source: PR Measurement ).

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

NOVEMBER 7, 2023

The classic example of this is an airline that has an untimely delay with a plane and passengers stuck on the tarmac – and mentions on social media and news explodes. PR measurement. Roughly half of respondents (47%) say they spend at least 25% of their time on PR measurement, the survey found.

Employee 133

Employee Software Survey Tools 133

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. In contrast, traditional PR has broader metrics to measure public perception and sentiment. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Media lists can get outdated in just a few months, sometimes weeks!

Construction 62

Construction How To Media Google 62

Onclusive

DECEMBER 8, 2023

In the run-up to the 2024 U.S. election, it is vital that communications professionals understand the media landscape surrounding the candidates, the issues and the events happening across the country. Information is gathered from press releases, campaign websites, local party websites and social media pages.

Television 195

Television Examples Conference Report 195

Onclusive

DECEMBER 8, 2023

In the run-up to the 2024 U.S. election, it is vital that communications professionals understand the media landscape surrounding the candidates, the issues and the events happening across the country. The post Forward Planning and the 2024 U.S This is where AP Planner is an invaluable tool.

Television 195

Television Examples Conference Report 195