Bianchi Biz Blog

AUGUST 17, 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. A key component of your outreach approach should be, “how do we make things easier, more convenient and more productive for our key media targets?”

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Automotive Mobile Technology Resources 76

OnePitch

FEBRUARY 8, 2024

2024 has not been kind to the media industry. Two months into the new year and we’ve seen the loss of entire publications ( The Messenger ) and multiple layoff and newsroom restructuring announcements from outlets like Sports Illustrated , TechCrunch , Wall Street Journal , TIME , Business Insider , and the Los Angeles Times.

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How To Sports Journalism Industry 90

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Top PR Insights from 2023 that PR Professionals Need for 2024 Five Essentials for PR Campaigns Tied to Holidays Holidays offer great opportunities for PR teams and the brands they represent, but it’s also easy to slip and see your message get lost in the chatter. More than ever, PR professionals are telling the stories ourselves.

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Construction Storytelling Tools B2B 182

RH Strategic

OCTOBER 18, 2023

As the 2024 elections approach amidst increased turbulence on Capitol Hill, Washington, D.C., Major issues, including the regulation of generative artificial intelligence, have reached a fever pitch inside the Beltway. Read More The post How to Influence the AI Debate and Regulation in Washington appeared first on RH Strategic.

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How To Pitching Policies Government 52

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

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Report Publicity Marketing Pitching 106

Bianchi Biz Blog

NOVEMBER 16, 2023

Keep it an Improv-Free Zone – While a holiday gathering with your colleagues might not be a high-pressure situation compared to a big client sales pitch, that doesn’t mean you want to risk winging it. You want to wait long enough for everyone to arrive and settle in but early enough so that they’re still going to be attentive.

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PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. I didn’t understand how to craft a good pitch and how to pitch a story.

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Communications Sports Journalism Fashion 192

Buzzstream

APRIL 25, 2024

I’ll walk you through how to turn your unlinked mentions into links. According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name.

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Bianchi Biz Blog

NOVEMBER 6, 2023

She had an incredibly inspiring story that reminded me how much I love writing profiles on individuals. She also very sweetly sent me a signed copy of her book on how to be empowered in the workplace as the underrepresented. What advice do you have for PR people who want to pitch you? Use people.

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Meeting Engineering Journalism Media 92

Bianchi Biz Blog

AUGUST 21, 2023

We are here to educate fluid power engineers on how to design and maintain efficient, reliable hydraulic and pneumatic systems so getting them the stories that help with that is necessary. What advice do you have for PR people that want to pitch you? The amount of completely irrelevant pitches I get in my email drives me insane.

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Meeting Automotive Engineering Journalism 72

The Hoyt Organization

JANUARY 25, 2024

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. Wondering how to build the perfect brand strategy for your cannabis business? This means the market volume will reach $102.90bn by 2028! They will also have a harder time building brand awareness and establishing customer loyalty.

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Strategy Brand Branding SEO 96

Buzzstream

JANUARY 5, 2024

But it’s still incredibly effective if you know where and how to look. For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog. A quick search for “send me tips” uncovers a slew of journalists eager for your pitches.

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How To LinkedIn Tools Google 83

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program.

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Agency Energy Crisis Management Industry 88

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

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Trends YouTube Video Social Media 105

Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. However, for illustrative purposes, I’ll still show how to confirm.

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Digital PR Report How To Pitching 62

Stephen Waddington

NOVEMBER 5, 2019

billion by 2024, according to a report by Markets and Markets. We pitched the idea to my wife, Sarah Waddington, to publish as a #FuturePRoof project. The Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) set out how to abide by media laws and regulations. billion in 2019 to £18.4

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Insurance Insurance Government Advertising 68

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Muck Rack, January 2024 ) Muck Rack also reports below that a signifcant number of PR pros are editing AI output. #AI

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Trends Data-Driven PR Analytics Survey 52

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

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Software Pitching Ethics Privacy 122

Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. While Congress is in a state of limbo on how to handle AI, there are some things that brands and businesses can do to set up their own standards for the use of artificial intelligence.

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Communications Marketing Technology Data 40

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Pricing: Free trial. $29/mo

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Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Pricing: Free trial. $29/mo

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Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 20, 2023

Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Free How to Choose a Link Building Tool?

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Tools SEO Analysis Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 20, 2023

Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Free How to Choose a Link Building Tool?

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Free How to Choose a Link Building Tool?

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

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Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

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Google Infographics Pitching Resources 71

Bianchi Biz Blog

AUGUST 7, 2023

What advice do you have for PR people that want to pitch you? If you’re offering me a source, have a few different angles in mind and offer them as part of the pitch; “My client, Jane Smith, is an expert in X, and she can comment on A, B, C, D….” Hey, I’ve got this (whatever it is) but I’m not sure how it might fit into your coverage.”

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Journalism Meeting Newspapers Automotive 79

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

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Survey Marketing B2B Study 176

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Why Build Your Own Media List? You can see this also echoed on Reddit.

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Construction How To Media Google 62

Sword and the Script

NOVEMBER 7, 2023

It “uses a combination of AI, language processing and machine learning to generate, analyze and test new content – from pitches to social posts, blogs and biographies – to predict earned media interest, reach and sentiment. .; and finally, PR sandbox – called PRophet Earn – adds to existing predictive capabilities PRophet already offers.

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Employee Software Survey Tools 135

Buzzstream

FEBRUARY 9, 2024

Event Details: What: [Brief description of the event] When: [Date and time] Where: [Venue and address] Who Should Attend: [Target audience] Registration: [Where and how to register] “[Quote from an organizer or executive explaining the significance of the event and what attendees can expect],” said [Name, Title] at [Company Name].

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Examples Product Launch Data Report 62

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. And so our pitch with our buyer journeys product is that it is an out of the box tool that gives you the insights you need without any sort of. Positional is now live! Time spent actually configuring it. Thanks Vince.

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