Stern + Associates

DECEMBER 21, 2023

2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. Indeed, much executive communication these days is geared toward internal staff and attracting new talent. It seems like the number of controversial social issues increases every year.

Communications 105

Communications How To Employee Corporate 105

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What makes it stand out from other books on the subject of internal communication?

Internal 52

Internal International Strategy Communications 52

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here. Photo courtesy of Pixabay 1.

Strategy 59

Strategy Company Communications Construction 59

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

billion by 2024. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2 billion voice assistants in use as of 2023, and the number will reach 8.4

SEO 339

SEO Reputation Local Consumer 339

Buzzstream

JANUARY 16, 2024

You can find detailed insights into meta tags, structured data, internal links, hidden content, and more. Feature Highlight: The Meta SEO Inspector displays helpful tips and hints on the importance of specific errors and how to fix them. The post 18 Must-Have SEO Extensions on Chrome (Updated for 2024) appeared first on BuzzStream.

SEO 83

SEO Web Tools Analysis 83

Buzzstream

DECEMBER 20, 2023

Their feature set is excellent for optimizing internal linking, finding external link opportunities, and repairing broken outbound links. Link Whisper – Best Tool for Building Internal Links Once you’ve built links, ensuring their value appropriately flows to your priority pages is a critical step often overlooked.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Their feature set is excellent for optimizing internal linking, finding external link opportunities, and repairing broken outbound links. Link Whisper – Best Tool for Building Internal Links Once you’ve built links, ensuring their value appropriately flows to your priority pages is a critical step often overlooked.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Their feature set is excellent for optimizing internal linking, finding external link opportunities, and repairing broken outbound links. Link Whisper – Best Tool for Building Internal Links Once you’ve built links, ensuring their value appropriately flows to your priority pages is a critical step often overlooked.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

APRIL 25, 2024

I’ll walk you through how to turn your unlinked mentions into links. According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name.

Brand 62

Brand Branding How To SEO 62

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Walk the walk before you talk: International Women’s Day It was more an embarrassment than a crisis, but in March of 2022, hundreds of companies marked International Women’s Day with promotions or social posts of support. The smart play is to stand by a principled position with grace and weather the PR storm.

Banking 212

Banking Nonprofit Twitter Advertising 212

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. This year the two companies polled 3,484 business executives globally.

Leadership 129

Leadership B2B Study Survey 129

NewsWhip

APRIL 17, 2024

That’s true of what’s successful on the platform too, with the type of publishers and content seeing the most success on Facebook is different in 2024 to what we saw in, say, 2020. News engagement levels on Facebook have fluctuated significantly over the last few years.

Facebook 88

Facebook Sports Video Internal 88

Stern + Associates

FEBRUARY 1, 2024

.” – Azeem Azhar Visit Azhar’s popular Exponential View blog for additional insights; listen to the latest episode of his Exponential View podcast for his top trends: Azeem’s 2024 Trends: AI, Energy, and Decentralization ; and follow him on LinkedIn for daily insights on AI and emerging technologies.

Technology 111

Technology Policies Government Community 111

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Maxim Behar

JANUARY 28, 2024

How will we distinguish real news from fake news? How can we have so many friends? How disturbing, how risky is that. But here we are, in 2024, we are all in social media, sharing pictures all day and night. Each country has its laws, there are international laws. How to use AI so that we can trust it 100%?

Radio 59

Radio Ethics How To Writing 59

Doctor Spin

JANUARY 16, 2024

Here we go: Dmitry Davidoff and “Mafia” In the corridors of Moscow State University, a young psychology lecturer named Dmitry Davidoff pondered a unique challenge: How could he make his human behaviour and psychology lessons informative and irresistibly engaging? 2024, January 13). 2024, January 13). 2024, January 13).

Wikipedia 52

Wikipedia Film Groups Journalism 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. They paused the program for 2023 but plan to resume in the new year (2024). During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 88

Agency Energy Crisis Management Industry 88

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. How long have you been in journalism and how did you get started? It’s like telling Gordon Ramsey when to flip the burgers.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Sword and the Script

NOVEMBER 7, 2023

While I don’t think Gartner has the expertise or influence in comms that it might in other markets, if you are in the market for an internal comms platform, it can’t hurt to download the report and have a look. PR tech mentions Meltwater releases “winter” updates. Have an announcement from a PR tech vendor?

Employee 135

Employee Software Survey Tools 135

Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. While Congress is in a state of limbo on how to handle AI, there are some things that brands and businesses can do to set up their own standards for the use of artificial intelligence.

Communications 40

Communications Marketing Technology Data 40

Stephen Waddington

NOVEMBER 5, 2019

The international influencer marketing market is expected to grow from £4.5 billion by 2024, according to a report by Markets and Markets. The Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) set out how to abide by media laws and regulations. billion in 2019 to £18.4

Insurance 68

Insurance Insurance Government Advertising 68

Sword and the Script

NOVEMBER 14, 2023

I’m going to address how to fix those top three challenges here. It’s freely available online: B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024. Draw in the style of van Ghoh ” The post How to solve the top content creation challenges in B2B content marketing appeared first on Sword and the Script.

Content Marketing 182

Content Marketing B2B Marketing How To 182

Buzzstream

FEBRUARY 9, 2024

But how do you know if your news is …newsworthy? For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency.

Examples 62

Examples Product Launch Data Report 62

Maxim Behar

APRIL 11, 2024

Just observe the videos shown on international television, if shown at all. Maxim: We've all heard the tale of how an easy life breeds individuals who struggle with adversity. However, in 2024, the world has fundamentally changed, especially after COVID. The challenges we face now are far greater. Thank you, and see you soon!

Television 59

Television System Interviews Travel 59

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. billion ,” according to a new report from Burton-Taylor International Consulting. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Source: US B2B Tradeshows ).

Survey 176

Survey Marketing B2B Study 176