Sword and the Script

DECEMBER 19, 2023

ChatGPT dominates online discussions ChatGPT has accounted for 25% of the generative AI conversations online over the first six months in 2023, according to Signal AI. Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI.

B2B 106

B2B Survey Pitching Software 106

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Opportunity: If you cannot secure the booth or product demonstration space you seek, there are still ways to leverage media relations at CES. in person and 40.1K digitally).

Mobile 114

Mobile Technology Automotive Interviews 114

Bianchi Biz Blog

OCTOBER 3, 2022

After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan. 3-8, 2023, in Las Vegas, may maintain that status. million square feet of exhibit space.

Automotive 129

Automotive Mobile Technology Hotels 129

Agility PR Solutions

MAY 8, 2023

As part of your PR strategy, running a successful press event requires you to have the right people attending (including journalists), meet the expectations of your attendees, and make sure your message resonates with them.

Meeting 90

Meeting Strategy Media Relations Media 90

Axia PR

SEPTEMBER 20, 2023

However, new data reveals this once-solid strategy is becoming increasingly ineffective in 2023. PR professionals have always tried to make their pitches more enticing by linking them to major news events.

Pitching 62

Pitching Creativity Data Strategy 62

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. But it’s hard to deny that recently a lot has been changing.

Strategy 98

Strategy Publicity Media Video 98

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. Media relations, strategic communication and content production are in particularly high demand in 2023.

Ethics 52

Ethics Survey Insurance Insurance 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156

Software Company B2B Agency 156

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. 13 – Thursday, Sept. The show opens to the public Saturday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media. Taking place Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Freelancers make less than $300 per piece on average.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Stern + Associates

FEBRUARY 22, 2023

Given their experience, they may be able to point out potential flaws in your product or holes in your strategy, too, which can be helpful the next time you turn to a new business sales call or pitch. Need help with your tech communications in 2023? A Guide to Tech Communications in 2023 appeared first on Stern Strategy Group.

Communications 62

Communications Technology Software Resources 62

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In fact, 2023 saw a massive surge in demand for conference speakers, and that shot up to the top of our priorities for executive visibility. Make sure you’re not left behind in the new year.

Trends 119

Trends Communications Conference Leadership 119

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 94

Technology Automotive Mobile Interviews 94

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles.

Trends 333

Trends Industry Government Data 333

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

PRSay

JUNE 28, 2023

But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? 1 way communicators can make their jobs easier (and thus, more likely to want to cover your story), according to the 2023 State of the Media Report.

Brand 145

Brand Branding Infographics How To 145

Sword and the Script

JANUARY 17, 2023

Comment: The company has also been on an acquisition spree, which seems to follow a deliberate strategy of expanding its total addressable market beyond PR and comms. Intelligent Relations – pitches itself as an all-in-one PR platform with agency management. Valosan – media relations management based in Finland.

Technology 93

Technology Software Resources Pitching 93

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. It continues to be spot on.

Pitching 124

Pitching Media Print Social Media 124

ImPRessions - Crenshaw Communications

JULY 10, 2023

The chatbot in the room It’s hard to have a discussion about disruptive technology in 2023 without touching on generative AI tools like ChatGPT. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more. Yes, social media changed PR. That’s simply not the case.

Technology 266

Technology Television Web Social Media 266

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning. PR Paid Forward makes volunteering simple, social and rewarding.

Nonprofit 148

Nonprofit Local Training Media Training 148

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. A client might not know that we had a full team discussion about media strategy or messaging, but if they weren’t part of it, they should.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. A client might not know that we had a full team discussion about media strategy or messaging, but if they weren’t part of it, they should.

How To 156

How To Meeting Case Study Survey 156

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning.

Survey 152

Survey Software B2B Pitching 152

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

How To 195

How To Resources Pitching Tools 195

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

PRSay

JUNE 7, 2023

Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy. Just like the general public, the news media and PR/communications pros are seeking to understand more about AI’s practical (and ethical) applications, and its impact on their personal and professional lives.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Stern + Associates

DECEMBER 21, 2023

2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. The post Social Issues And Executive Communications: When And How To Respond appeared first on Stern Strategy Group. It seems like the number of controversial social issues increases every year.

Communications 108

Communications How To Employee Corporate 108

Bianchi Biz Blog

JUNE 1, 2023

Building on the resounding post-pandemic success of CES 2023, we present to you the top 10 reasons why CEOs, CMOs, and marketing and PR executives of automotive suppliers and mobility technology start-ups should make it a priority to participate in CES 2024, which is slated to run January 9-12, 2024.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

OCTOBER 19, 2023

CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. 9-12, 2023 (Jan. 7-12 if you include CES Media Days), in Las Vegas, will confirm that status.

Automotive 88

Automotive Mobile Software Technology 88

Solo PR Pro

JANUARY 3, 2023

Hello 2023! 5 Tips for Working with the Media in 2022. Media relations remain an important part of the PR world. We chatted with Chip Griffin, founder of Small Agency Growth Alliance for his strategies on coping with change. What topics would you like to see us cover on the blog in 2023?

Blogging 91

Blogging Small Business Tools Journalism 91

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Wadds Inc.

OCTOBER 12, 2023

Impact of AI on skills and time-based work A recent study - Humans Needed More Than Ever (2023) - published by the CIPR reports that human skills are irreplaceable in public relations work requiring senior-level judgement, ethical reasoning, and strategic counsel. This assistive role is invaluable in planning and strategy.

Publicity 105

Publicity Tools Exercises Ethics 105

Solo PR Pro

DECEMBER 12, 2023

The big story in 2023 has been AI. Clouds, fog and tears in Media Relations To say that the media landscape has changed is an understatement. With some publications closing and staff being streamlined we are seeing many more paid opportunities as the media looks for revenue sources.

Policies 68

Policies Creativity Internal International 68

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For earned media coverage, we carefully construct our pitches to follow the client’s intended narrative and the strategy that we think will resonate, but sometimes media take a different approach in a story. You have the freedom to choose your messaging, shape the narrative , and decide when and where it can appear.

Advertising 334

Advertising Advertising B2B SEO 334

Doctor Spin

DECEMBER 20, 2023

2023, October 4). 2023, August 9). For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” A PR strategy is the same as a PR plan.” 2023, October 4). 2023, August 9). 1 Holbus, J. 2018, October 24).

Brand 52

Brand Branding eBook Resources 52