Stern + Associates

DECEMBER 11, 2023

And that’s at the heart of our Thinking in Headlines approach to media relations strategy. Media Relations: A Crowded, Noisy Space I say this to the point that it’s a cliché, but the current media landscape is more crowded and harder to break through than ever before.

Strategy 117

Strategy Media Media Relations Report 117

Agility PR Solutions

OCTOBER 18, 2021

Having a successful healthcare public relations strategy means balancing both traditional marketing efforts as well as digital marketing and PR strategies. Gone are the days when PR only amounted to sending out press releases to media outlets. These days it’s a lot more involved, especially in the healthcare industry.

Healthcare 147

Healthcare Media Relations Media Strategy 147

Onclusive

JUNE 23, 2022

It is essential for both marketing and PR to align with their organization’s business goals, not just to have a full picture of where their brands are going, but also to create strategies and implement tactics that contribute to these goals. Align with marketing strategies and dashboards. Working with marketing.

Strategy 195

Strategy Marketing Measurement eBook 195

Ishmael's Corner

AUGUST 12, 2020

No company in business history has played the scarcity card in media relations with the deftness of Apple. The post Playing the Scarcity Card in Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Media Relations 187

Media Relations Media Storytelling Communications 187

Prowly

SEPTEMBER 8, 2021

Spoiler alert — you won’t get anywhere as a PR professional without some kind of media relations software. With so many contacts spread over so many platforms in the digital space, you simply must have the right tools to carry out your media strategy. Sorry to ruin the surprise ending, but it’s a fact. In […].

Media Relations 104

Media Relations Tools Media Software 104

Stephen Waddington

MAY 16, 2022

Propel, a customer management system (CRM) tool for media relations, analysed nearly 400,000 pitches sent via its platform in Q1 2022 to understand the most effective strategies to engage with journalists. It should have a short subject line, be 50 to 79 words, contain no more than three links, and be sent on a Friday.

Pitching 151

Pitching Media Relations How To Media 151

The Hoyt Organization

JANUARY 25, 2024

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved. 5 Best Practices For Your Cannabis Business’s Brand Strategy 1.

Strategy 102

Strategy Brand Branding SEO 102

The Hoyt Organization

APRIL 23, 2024

With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. In the US alone, there are over 1.8

Strategy 52

Strategy Nonprofit Social Media Leadership 52

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

5W PR

MARCH 26, 2024

Content marketing Complement the PR efforts with a strong content marketing strategy. Media relations Stay ahead of the game by connecting with the media. Use this data to figure out what strikes a chord with the audience and continuously tweak the strategies based on these insights.

B2B 78

B2B Strategy Communications Case Study 78

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Agility PR Solutions

MAY 28, 2019

For the first time, social media has surpassed word of mouth when it comes to product awareness, the consumption of video product reviews […]. The post Content consumption changes call for diversification in media relations strategies appeared first on Agility PR Solutions.

Media Relations 66

Media Relations Strategy Media Video 66

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. appeared first on Stern Strategy Group.

Strategy 95

Strategy Publicity Media Video 95

Agility PR Solutions

JANUARY 19, 2021

Public relations management is an essential part of marketing your business. A great PR strategy can help you to earn the attention of a wide audience. However, many people struggle to get started with effective public relations. Fortunately, with a few tips, you can find PR success in the new year.

Media Relations 94

Media Relations Media Strategy Publicity 94

Onclusive

DECEMBER 6, 2017

Public relations professionals are now discovering that they need to figure out how to attribute their campaign success to business objectives to stay relevant in today’s world of marketing attribution. AI can now help communicators in every aspect of their strategy and campaign cycle.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Stern + Associates

MARCH 17, 2017

The post Why Research is Key to Your Media Relations Strategy appeared first on Stern Strategy Group. The value of coverage is questionable, and how news is consumed and shared is as diverse as it is constantly changing. Our mindset.

Media Relations 74

Media Relations Strategy Media Groups 74

Stern + Associates

APRIL 6, 2017

The post Is Your Media Relations Strategy Rising Above the Noise? appeared first on Stern Strategy Group. You’re scrolling through your news feed and see this headline: “Man, 30, Sues New York City Restaurant for Scalding Spaghetti Incident.” Intrigued, you click and dive into the details.

Media Relations 69

Media Relations Strategy Media Groups 69

Stern + Associates

SEPTEMBER 26, 2017

When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group.

Media Relations 76

Media Relations Strategy Media Pitching 76

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. An overlooked part of a strategy is deciding what you won’t do.

Media Relations 110

Media Relations Media Survey Pitching 110

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. The short answer is: You ask journalists.

Media Relations 156

Media Relations Journalism Media Survey 156

Stern + Associates

APRIL 20, 2017

The post PR Pro Vs. The Machine: The Human Side of Media Relations Strategy appeared first on Stern Strategy Group. At least, if we’re to believe the endless stream of stories from futurists predicting the collapse of the.

Media Relations 79

Media Relations Strategy Media Groups 79

The Proactive Report

MAY 27, 2017

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

Media Relations 127

Media Relations Media Newspapers Radio 127

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry.

Strategy 78

Strategy Brand Branding How To 78

Agility PR Solutions

JUNE 26, 2023

Essentially, it involves establishing strong and meaningful connections with members of the media through effective communication, collaboration, and trust.

Strategy 156

Strategy Media Reputation Tools 156

Business Wire

SEPTEMBER 14, 2021

As such, a symbiotic government relations strategy is essential in shaping an organization’s communications and public relations efforts. But what are the key components to building a good government relations program? Here are five strategies to build a successful government relations program.

Government 259

Government Policies Strategy Blogging 259

Ronn Torossian

MARCH 27, 2020

However, thanks to the internet, as well as social media platforms, the way that this industry works has dramatically changed. The post Public Relations Strategy to Boost Art Marketing appeared first on. Due to the internet, the playing field for artists and their marketing campaigns […].

Strategy 195

Strategy Publicity Marketing Social Media 195

Shift Communications

JANUARY 17, 2023

It has made communications strategy trickier — and more crucial — for organizations of all sizes and kinds. This will remain true, especially as mistrust and uncertainty (around companies, sectors, leadership, the media, influencers, products, the economy and so on) run rampant. Changeable. Temperamental. Unpredictable.

Strategy 78

Strategy Communications Leadership Employee 78

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different?

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Ronn Torossian

SEPTEMBER 16, 2019

The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on. We prefer to see things through the lens of the brand, learning their process and their creativity so that we […].

Strategy 210

Strategy Marketing Advertising Advertising 210

Cision

JULY 25, 2017

This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. Try leveraging the power of earned media. By harnessing the power of earned media you can advance your backlink strategy and grow your search traffic. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. What allows you to do that?

Pitching 370

Pitching Media Storytelling Measurement 370

Agility PR Solutions

DECEMBER 21, 2021

Every company and business owner is constantly looking for new strategies to generate media coverage in the public relations industry. The post Media coverage essentials—3 key components of pitching strategy appeared first on Agility PR Solutions.

Pitching 173

Pitching Strategy Media Report 173

Stern + Associates

JUNE 29, 2016

There are benefits to thinking locally; a regional media relations strategy can be powerful. The post Media Relations: Why Casting a Smaller Net is a Smarter Strategy appeared first on Stern Strategy Group. Don’t just blast your idea and hope it sticks.

Media Relations 54

Media Relations Strategy Media Local 54

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Webinar Speakers. Anne Keogh.

Pitching 370

Pitching Media Data Technology 370

Stern + Associates

JANUARY 17, 2017

There are benefits to thinking locally; a regional media relations strategy can be powerful. The post Media Relations: Why Casting a Smaller Net is a Smarter Strategy appeared first on Stern Strategy Group. Don’t just blast your idea and hope it sticks.

Media Relations 48

Media Relations Strategy Media Local 48

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. An organization needs to have a clear strategy and be able to articulate that strategy,” he explains. “You

Strategy 62

Strategy Communications Crisis Communications Corporate 62