NewsWhip

MARCH 23, 2023

Engagement has been rising month by month, but the media has been writing about AI in earnest since the early days of 2023. link] — Lee Madgwick (@LeeMadgwick) February 9, 2023 Another issue is artificial intelligence facial filters , which can completely transform the look of any individual (67.3k). I hate everything about it.

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Brand Branding Film Reddit 78

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Our members are used to our Code of Ethics.

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Ethics Publicity Guidelines Technology 82

Ethical Voices

MAY 18, 2023

Additionally, many of these news outlets have content teams to help native advertisers write copy. Lack of disclosure – Many communication professionals make use of native ads and follow the PRSA Code of Ethics when it comes to proper disclosure.

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Ethics Reddit Energy Advertising 80

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. The last day of trading will reportedly be August 4, 2023.

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Software Pitching Ethics Privacy 121

Stern + Associates

JANUARY 24, 2023

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. Modupe Akinola, Ph.D. An award-winning management professor and faculty director of the Sanford C.

Leadership 90

Leadership Ethics Education Technology 90

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics.

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PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

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Journalism Public Affairs Ethics Technology 128

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. 74% of PR pros report an increase in work quality when using AI.

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PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

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Technology Crisis Management Social Media Training 141

PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. ChatGPT, an artificial intelligence program that can write long, seemingly authoritative responses to human questions, “has been all over my feed, and so I’ve been thinking quite a bit about that,” Egan said. “As

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Trends Newspapers Community Ethics 95

PRSay

OCTOBER 5, 2023

John Elsasser, editor-in-chief of Strategies & Tactics and host of S&T Live , asked Jacobs to name some of the leadership takeaways he has gleaned in nine years of writing for the publication. Sometimes, being ethical means losing clients. But it’s so important to hold to those ethical practices.

Leadership 72

Leadership Ethics Energy LinkedIn 72

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. What is the most difficult ethical challenge you ever confronted? I’ve had an exciting new title change. So a fun new change in my work world.

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Report How To Ethics Nonprofit 83

Stern + Associates

FEBRUARY 1, 2024

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. Modupe Akinola, Ph.D. An award-winning management professor and faculty director of the Sanford C.

Leadership 108

Leadership Ethics Education Technology 108

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time.

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Publicity Tools Exercises Ethics 105

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing.

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Communications Guidelines Technology Tools 72

Stern + Associates

FEBRUARY 2, 2023

But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI That spirit shines through in her talks, writings – like her bestselling audiobook, “ Sex, Race and Robots: How to Be Human in the Age of AI ” (2020) – and her 2021 appearance on the ABC’s The View. I believe in AI.

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Privacy Engineering Pharmaceuticals Education 84

Mindful Marketing

MARCH 3, 2024

Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape. So, it shouldn’t be surprising that a marketer would write an article asking when it’s okay to swear in an ad.

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Marketing Healthcare Study Advertising 100

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Reid Blackman, Ph.D. Where will this technology go next, and how far can it reach ?

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Technology Ethics Tools Creativity 95

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

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Writing Communications Marketing B2B 190

Mindful Marketing

OCTOBER 21, 2023

For example, Yamini and Aditya Sharma’s January 2023 wedding in Jaipur, India cost $30 million rupees, or about $360,000. The idea that there are satisfied buyers and sellers on both sides of the growing number of wedding exchanges suggests that selling entry to Indian marriage ceremonies is good marketing, but is it ethical?

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Ethics Trends Analysis Financial 98

Landis PR

MARCH 13, 2023

Photo courtesy of Pixabay In honor of the 2023 Academy Awards, the Landis team couldn’t resist picking our favorite movies about journalism to be nominated for or win an Oscar. While on assignment to write a review of a Black Sabbath concert, William befriends the lead guitarist of the opening band, Stillwater.

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Journalism Film Ethics Television 52

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Jesus should perform a miracle.

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Ethics Guidelines Fashion Transportation 98

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical.

Communications 40

Communications Marketing Technology Data 40

Stephen Waddington

JUNE 26, 2018

There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. AI is already writing news reports for the Associated Press, creating and optimising ads on Facebook, and producing movies such as Zone Out.

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Ethics Analysis Technology Data 69

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. This transparency makes the world far more ethical than it used to be. I wrote the first business ethics standard in this country 22 years ago and traveled to all 28 counties to present it.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

MAY 28, 2023

And now - in 2023 - that often happens in days, literally even hours. we tried to influence, however not with calls or with personal contacts, but rather with creativity, with innovation, interesting texts, and good writing. When I was writing it in 2019, I really wasn’t expecting such a "killer" success. 32 years later!

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Maxim Behar

JULY 26, 2023

Maxim: On PR and the dissertation I'm writing and hopefully I can finish by the end of the year. Then I wrote Bulgaria's first Standard for Business Ethics. To this day, that continues to be the case, what Bulgaria really needs now in 2023. Clement Ohridski". Host: Wow, bravo on what?

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Training Newspapers Meeting Hotels 52

Maxim Behar

APRIL 2, 2023

There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. One of my books is called " The Global PR Revolution" and I really keep thinking about the term “revolution” as much now as when I was writing the book. It’s 2023, who’s reading newspapers. Host : One last question.

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Maxim Behar

NOVEMBER 15, 2023

In 2002 I was responsible for coming up with the standard of the country’s business ethics. Many people have asked me what business ethics is. However, if we make them transparently that means it is ethical. There's no way currently in 2023 you can do something and try to lie. It is to make profits transparently.

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Hotels Newspapers Journalism Ethics 64