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S&T Live Recap: PRSA Chair Michelle Egan on the Trends, Challenges and Opportunities in the Year Ahead

PRSay

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. ChatGPT, an artificial intelligence program that can write long, seemingly authoritative responses to human questions, “has been all over my feed, and so I’ve been thinking quite a bit about that,” Egan said.

Trends 112
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

Marketing 189
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Tesla Owners Leadership Master Class with Maxim Behar from Vision to Reality: Building Leadership Qualities

Maxim Behar

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. This transparency makes the world far more ethical than it used to be. I wrote the first business ethics standard in this country 22 years ago and traveled to all 28 counties to present it.

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Maxim Behar talk with Desi Banova in "Here and Now" on Nova TV

Maxim Behar

I was a journalist for many years, eventually ending up at “ Standard” newspaper as deputy editor and one of the founders. And so, a group of colleagues left the Standard newspaper and I decided to find my own little company in a tiny apartment, with nothing, no money from the beginning just. Host: This also applies to politicians.

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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Our guest has had a remarkable career beginning as a newspaper correspondent. In the past 30 years, I have met many editors-in-chief of publications and newspapers, but I haven’t called any of them asking to do me a favor and publish something. Maxim: 2 cents worth of Work Affairs, which was a big newspaper.

Hotels 64
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Questions are the Key to AI and Ethics

Mindful Marketing

” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. population, ranging from four-year-olds to ninety-four-year-olds, watched the last Super Bowl, everyone should be asking, “Are the ads ethical?”

Ethics 78
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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Our members are used to our Code of Ethics.

Ethics 82