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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. In 2023, there were many businesses and educational organizations that seemed not to have learned from the year prior.

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PART 1: The Value of Reputation Management – The Financial$

Reputation Us

This five-part series by ReputationUs investigates the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation.

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Corporate Reputation in 2023

Institute for Public Relations

USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. Four online surveys were conducted during February 2023. residents who work for companies with 1000+ employees.— based financial professionals.— — 509 U.S.

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Your Guide to ESG Communications in 2023

Stern + Associates

The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism. So, how should your company communicate around ESG (or stakeholder capitalism, since the “ESG” label is itself more contested now) in 2023?

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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. By posing open-ended questions, you can determine what improvements your employees think should be made. Surveys and focus groups are a good way to do this.

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Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

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