Stern + Associates

APRIL 26, 2023

At Stern Strategy Group, we have unique insights into the most cutting-edge themes that are making waves among our corporate partners in 2023. The post These Hot Topics Are Moving the Needle in 2023 appeared first on Stern Strategy Group.

Technology 62

Technology Engineering Corporate System 62

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

It’s difficult to separate the cause from the effect here (large and successful companies are media magnets after all), but successful CEOs use various PR strategies and channels to engage with stakeholders, share insights, and shape narratives. But what exactly does CEO visibility entail, and why does it matter?

Corporate 182

Corporate Analysis Reputation Trends 182

Stern + Associates

JANUARY 12, 2023

So far, our sense of the media narrative is that this backlash isn’t going away in 2023, making it difficult for companies to unambiguously tout ESG as they once did. So, how should your company communicate around ESG (or stakeholder capitalism, since the “ESG” label is itself more contested now) in 2023?

Communications 62

Communications Energy Employee Strategy 62

Reputation Us

DECEMBER 15, 2023

EIGHT REPUTATION ACTIONS TO TAKE IN 2024 Merriam-Webster crowned “authentic” as its dictionary word of the year in 2023, setting the tone for 2024. Action 4: SIMULATE CRISES By preparing for potential crises, your organization can proactively mitigate risks and prepare robust strategies for damage control, should something arise.

Reputation 78

Reputation Corporate Real Estate Technology 78

Solo PR Pro

DECEMBER 20, 2022

1 business goal for 2023. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. Michael Ares, MDA Corporate Marketing, LLC. 5 solo PR pros share their No. Kathy Casciani, Azul Communications.

Resources 77

Resources Energy Small Business Corporate 77

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. With the right strategy, you can also make it the best media relations opportunity your company has ever experienced. This hyper-competition will hold true for both journalists and exhibitors alike.

Mobile 115

Mobile Technology Automotive Interviews 115

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. 13 – Thursday, Sept. The show opens to the public Saturday, Sept.

Automotive 79

Automotive Mobile Technology Transportation 79

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade.

Reputation 78

Reputation Insurance Insurance Employee 78

Buchanan PR

JANUARY 16, 2024

The work your attorneys are doing for their corporate clients positions them well to be a resource to a business journalist. For example, we pitched a corporate attorney following Elon Musk’s announcement that he planned to take Tesla private. Almost every business story has a legal angle to it.

Media Relations 66

Media Relations Strategy Marketing Media 66

Sword and the Script

JUNE 13, 2023

To that end, the 2023 State of the Media Report by Cision is a useful resource. to shape their editorial strategy than they have in previous years.” This company makes the key cards that many corporations use to give employees office access. So, how can PR improve their odds in media relations?

Journalism 134

Journalism Media Relations Report Media 134

Prohibition

DECEMBER 19, 2022

It seems that more authentic and ‘real’ content is really going to be key in 2023. LinkedIn release 2023 best practices. These are of course generalised, and your page strategy may differ slightly, but this is a great baseline to begin with for trial and improvement next year.

Instagram 62

Instagram LinkedIn Social Media Media 62

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. According to Influencer Marketing Hub’s 2023 Benchmark Report , 82 percent of respondents planned a dedicated budget for influencer marketing. The Social Influencers.

Reputation 78

Reputation Journalism Financial Corporate 78

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In fact, 2023 saw a massive surge in demand for conference speakers, and that shot up to the top of our priorities for executive visibility. Make sure you’re not left behind in the new year.

Trends 119

Trends Communications Conference Leadership 119

Wadds Inc.

JUNE 11, 2023

Aside from risk assessment being a clear part of the UK Corporate Governance Code, the Institute of Directors (IoD) says: “Success can be limited or enhanced by unexpected events both internally and externally.” So, by knowing what to respond to and when, you can maximise performance, exploit opportunities and minimise risks as they arise.

Strategy 52

Strategy Policies Analysis Crisis 52

Reputation Us

OCTOBER 16, 2023

Find Your “ Consumer Reports ” Even if your business is not a major corporation with products or services that garner the attention of prominent evaluators, it is crucial to gather unbiased opinions — to identify your “ Consumer Reports.” And as we all know: Consumer opinions and reviews play a pivotal role in shaping public perception.

Reputation 167

Reputation Consumer Report Ethics 167

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Another day, another survey about the contribution of the communication function to management. (I

Internal 52

Internal International Survey Measurement 52

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

AUGUST 29, 2023

50% of B2B marketers say social media contributes most to the top of the funnel A survey of 358 B2B marketers by Wpromote and Ascend2 in early 2023 found that “half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals.” Consider the following: 1. eMarketer summarized the findings in this chart: 2.

B2B 127

B2B Social Media Marketing Media 127

Stern + Associates

DECEMBER 21, 2023

2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. This has been driven by the constant churn of social media, with every new story or cause resulting in a demand for a corporate position. What Will Our Customers Think?

Communications 108

Communications How To Employee Corporate 108

Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Make it a priority to show how you’re closing the ‘say-do’ gap at every opportunity – make it a central part of your strategy. The challenge for every comms professional is what to communicate and when.

Reputation 195

Reputation Automotive Brand Branding 195

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want. How the right PR plan drives an employer brand The right PR strategy can help differentiate an organization as a great place to work. You could call it the ‘Great Reflection.’

Brand 156

Brand Branding How To Employee 156

Reputation Us

OCTOBER 23, 2023

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”

Reputation 88

Reputation Publicity Education Corporate 88

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. Registration for the 2023 PR Paid Forward program opened May 1 for PRSA volunteers and will close May 31. PR Paid Forward makes volunteering simple, social and rewarding.

Nonprofit 148

Nonprofit Local Training Media Training 148

Bianchi Biz Blog

SEPTEMBER 21, 2023

A combined 4,815 media representatives attended CES 2023. Challenge: While even more media are expected to attend in 2024, a large majority of these journalists (which broke out in 2023 as 58% domestic and 42% international) that attended CES 2023 were there to cover the latest in consumer electronic products and gadgets.

Technology 95

Technology Automotive Mobile Interviews 95

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. To the best of my knowledge, this is the only funding awarded to a PR technology company in 2023. million ; Propel, an Israeli tech startup founded, landed $4.5

Software 138

Software Reddit Technology B2B 138

Burrelles Fresh Ideas

MAY 16, 2023

This year, I will briefly explain the eight dimensions of wellness, strategies for mental health support and new research findings. The 2023 Edelman Trust & Health special report reflects a shifting landscape of health that includes economic fears and polarization driven by societal worries and a lack of trust in the media.

Strategy 40

Strategy Employee Resources Financial 40

Newsfile

OCTOBER 24, 2023

dollars in 2023. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency.

Communications 52

Communications How To Corporate Training 52

Wadds Inc.

SEPTEMBER 27, 2023

Published earlier this year, this is not just a book of communications tips, it seeks to spark a whole corporate mindset shift, putting inclusion at the heart of organisational strategy, with communicators leading the change. It’s full of important techniques which any internal communicator should have in their repertoire.

Internal 122

Internal International Case Study Analysis 122

Sword and the Script

DECEMBER 20, 2022

“PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?)

Marketing 196

Marketing Content Marketing Data Social Media 196

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. Purposeful Brands - How Purpose and Sustainability Drive Brand Value and Positive Change Kogan Page, 2023 £21.99

Brand 98

Brand Branding Ethics Internal 98

Wadds Inc.

JANUARY 26, 2023

Businesses accounted for less than one percent of editorial coverage on the internet in 2023 according to Trust Insights. These books predicted almost everything that we now know about the impact of social media on organisational or corporate communications. (A Editorial teams run hot and lean. It continues to be spot on.

Pitching 124

Pitching Media Print Social Media 124

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 64

Radio Pinterest Television Government 64

Stern + Associates

OCTOBER 17, 2023

Named a 2023 U.S. Stern Strategy Group connects you with renowned thought leaders whose insights, strategies and management frameworks help organizations fuel growth and disruptive innovation to better compete in a constantly changing world.

Technology 123

Technology System Government Groups 123

Institute for Public Relations

NOVEMBER 27, 2023

PRovoke Media examined communications executives’ perspectives on their organizations’ communication plans and internal strategies across Asia-Pacific. Surveys of more than 120 senior in-house communication executives across Asia-Pacific were conducted during the second quarter of 2023. Key findings include: 1.)

Survey 52

Survey Internal International Communications 52

Stern + Associates

APRIL 13, 2023

In the first four months of 2023, fluctuating temperatures and stronger storms caused ripple effects to food availability and the global supply chain , affecting millions around the world. Changes to the world’s climate are becoming harder to ignore, and businesses around the world see its impact on society more each year. What Can I Do?

Policies 96

Policies Energy Government Crisis 96

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning.

Communications 78

Communications Leadership B2C LinkedIn 78

Doctor Spin

DECEMBER 20, 2023

2023, October 4). 2023, August 9). PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “PR professionals don’t have to know anything about web design, art direction, or UIX.” “To A PR strategy is the same as a PR plan.” 4 Evans, L.

Brand 52

Brand Branding eBook Resources 52