article thumbnail

Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. Free download of the eight actions is available HERE. See our blog for more details.). See our blog for more details.). See our blog on for more details.).

article thumbnail

The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

Obvious statement: 2023 was a breakout year for generative AI. Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. You can download the full State of AI in PR report on their website. (We

Report 182
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

To that end, the 2023 State of the Media Report by Cision is a useful resource. You can download it here. >>> Or just reply to this message if you are a subscriber and receiving blog posts by email. So, how can PR improve their odds in media relations? >>> Looking for help with B2B tech marketing and PR?

article thumbnail

Integrating the Importance of Mental Health into Your Marketing for Mental Health Awareness Month

5W PR

Mental health has become a prominent topic of discussion and advocacy, and there are great opportunities for businesses and marketers to integrate mental health into campaigns during Mental Health Awareness Month 2023. This can happen through various tools such as social media posts , blogs, videos, podcasts, and other channels.

article thumbnail

B2B Content Consumption is “Directly Corelated” with Intent to Buy

Sword and the Script

million B2B professionals that downloaded and engaged content on its syndication and leadgen platform. In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022. Regular readers know this blog has covered many studies over the years (i.e.

B2B 153
article thumbnail

PR's Transformation: Shifting from Expense to Profit Center

Presspage

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Blogs, videos, podcasts, social media posts - each medium requires a unique strategy.

article thumbnail

6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

A study, published in March 2023, by the Winterberry Group supports this viewpoint. Research shows how your business responds to reviews can have as much impact on the buyer’s decision as the review itself. * * * I first found the report when it was mentioned on the blog B2B Marketing Directions.

B2B 169