Wadds Inc.

FEBRUARY 22, 2023

The CIPR has been at the forefront of exploring the impact of technology on public relations and society over the past 30 years through work on the internet, social media, and most recently AI, data, and machine learning. Andrew and I originally set out the scope of the project in May 2022.

Tools 52

Tools Publicity Analysis Technology 52

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

NewsWhip

NOVEMBER 22, 2022

In this discussion, they cover these modern challenges, how best to use social and web data to identify threats and opportunities related to your brand, and what it means to be a modern-day analyst in the comms world. But, that’s unrealistic for 2022. It comes down to credibility,” he says. Live data is never going to be cookie cutter.

Data 78

Data Analytics Measurement Technology 78

Sword and the Script

OCTOBER 1, 2020

While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates.

Survey 99

Survey Trends Marketing Creativity 99

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Here again, like many solution providers Propel has done their own customizations to embed the technology. They added another $4.5

Software 136

Software Pitching System Analytics 136

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. The deal will close in Q1 2022.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

MARCH 8, 2022

You can see this in the web demonstrations, where the presenter has to click around to get move through the product. A legal technology company without any lawyers on staff? Here’s a copy of the presentation: The PR Technology Landscape 2022 from Frank Strong. User interface. How do you feel about this?

Software 81

Software Corporate Publicity Technology 81

PRSay

DECEMBER 27, 2022

According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo.

Trends 124

Trends Pitching Twitter Nonprofit 124

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release. I do have a sense of humor. million from $17.3

Publicity 85

Publicity Survey Enterprise Pitching 85

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). We make it a point to cover all aspects of this powertrain-diversification journey. Describe the craziest or most fun story you have written.

Engineering 77

Engineering Automotive Agriculture Media 77

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More strategic questions arise due to changes in technology.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic.

Marketing 187

Marketing Content Marketing Data Social Media 187

Contently - Strategy

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. Google continuously updates its algorithms to rank blog posts and web pages. According to the 2022 algorithm update, Google can recognize if your content simply summarizes what other sites have already published without adding original value.

SEO 93

SEO Strategy Google Engineering 93

Flatiron Communications

JULY 5, 2022

In my last post, I offered some personal observations and select conversations from several media panels at the 2022 Collision Conference that just concluded in Toronto. Below he is introducing the “ 2022 Breakthrough Brands” — Arcadia and Park — on Collision’s Panda Stage. Next up: Web Summit in November.

Hotels 36

Hotels Web Conference Video 36

NewsWhip

NOVEMBER 3, 2021

We’re most of the way through the year now, and we decided it’s about time to start getting retrospective as we plan for 2022. While we are surrounded by Covid coverage, technology outperformed all categories including healthcare, representing 42% of the top 100 stories. Here’s what we learned. Key takeaways from the top brand stories.

Brand 88

Brand Branding Healthcare Report 88

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. Here’s a 9-minute overview: If you’ve attended Collision or Web Summit in Lisbon, you’ll know that the marquee speakers hold court on Centre Stage. Here’s a link to The AP’s blog post on the session.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. select all that apply).

B2B 114

B2B Marketing Survey Software 114

PR in High Definition

MAY 31, 2019

So, instead, here are some of the most pertinent stats for those of us in marketing roles: Almost half of UK households are forecast to own a smart speaker by 2022, according to research from OC&C Strategy Consultants. 50% of all searches will be voice searches by 2020, according to comScore. That’s tough to explain”.

SEO 81

SEO Google Engineering Web 81

Wadds Inc.

JANUARY 16, 2023

They maintain productive relations with colleagues and peers near and far through frequent in-person and virtual communications, including video, web and audio conferencing and social media platforms. Whitt Independently published November 2022. With that said, how do we start that conversation, you ask. It’s the best!

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 190

Writing Communications Marketing B2B 190

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Chrome currently fields more than half of all global web traffic. For brands, however, it means a paradigm shift. What will change for brands. How content could become even more critical.

Privacy 96

Privacy Google Advertising Advertising 96

Contently - Strategy

DECEMBER 28, 2022

Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. The nonprofit OpenAI and its GPT-3 large language model provide the foundation for DALL-E, and as of November 2022, anyone can access it. A quick conversation with your colleagues is a great way to limit these misunderstandings.

Creativity 82

Creativity Enterprise Tools Training 82