Wadds Inc.

MAY 17, 2023

AI went mainstream following the launch of ChatGPT in November 2022. Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. A common organisational approach to innovation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology.

Publicity 141

Publicity Case Study Privacy Ethics 141

Wadds Inc.

FEBRUARY 22, 2023

The CIPR has been at the forefront of exploring the impact of technology on public relations and society over the past 30 years through work on the internet, social media, and most recently AI, data, and machine learning. Andrew and I originally set out the scope of the project in May 2022.

Tools 52

Tools Publicity Analysis Technology 52

Contently - Strategy

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. Google continuously updates its algorithms to rank blog posts and web pages. According to the 2022 algorithm update, Google can recognize if your content simply summarizes what other sites have already published without adding original value.

SEO 134

SEO Strategy Google Engineering 134

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 192

Writing Communications Marketing B2B 192

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Chrome currently fields more than half of all global web traffic. For brands, however, it means a paradigm shift. What will change for brands. How content could become even more critical.

Privacy 124

Privacy Google Advertising Advertising 124