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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. A Look at Technology Evolution. See below for the template, and this link to a post about Gartner’s Hype Cycle for Emerging Tech, 2022.

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Digital Skills not Keeping up with Demand

The Proactive Report

According to the Gartner Talent Neuron report, new skills have made one-third of the skills required for a job in 2022 obsolete. The Digital Skills Benchmark report from the Chartered Institute of Marketing in the UK shows that as the digital landscape and technology evolve the skill level of the workforce is falling behind.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

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What’s Trending for 2023?

PRSay

According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo.

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Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

Sword and the Script

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. The survey polled, 2,400 senior managers (U.S.) The survey also covers retention. it recommends adding 6%.

Survey 100
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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release. I do have a sense of humor. million from $17.3

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. More strategic questions arise due to changes in technology.