Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. They’re littered across the web. seconds with a piece of video content on Facebook in 2022. Editorial perspective. #1 59% of U.S.

Social Media 68

Social Media Media Video Facebook 68

NewsWhip

OCTOBER 11, 2022

We’ll start with Ireland, where media powerhouse RTE took the top spot with 1.5M total interactions in 2022. Their stories on politics, sport, entertainment, and beyond make massive waves on social media and the web. The post These were the top publishers in Ireland and the UK in 2022 appeared first on Newswhip.

Newspapers 78

Newspapers Sports Facebook Government 78

NewsWhip

JUNE 20, 2022

Facebook is one of the largest social media platforms in the world, raking in 2.91 In 2021, Reuter’s Digital News Report showed that our European neighbors were increasingly active online, with 69% of Germans , 76% of Italians , and 78% of Spaniards sourcing their news from the web and social media.

Facebook 78

Facebook Newspapers Sports Television 78

Prohibition

OCTOBER 7, 2022

The social media world continues to change and update as platforms try to keep up with one another and introduce new features. This comes as Instagram continues to double down on video as part of their 2022 plans, after extending reels to 90 seconds after the previous 60 second limit.

Instagram 62

Instagram Social Media Video Twitter 62

Communications Conversations

JANUARY 4, 2022

1 – I taught a new digital and social media marketing class at University of Minnesota. Thomas for the last 2 years, I taught a similar digital and social media marketing class at the U this fall. I helped long-time friend Emily Negrin at Inari with social media strategy and content. Fun challenge!

Meeting 60

Meeting Groups Social Media LinkedIn 60

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know!

Instagram 62

Instagram LinkedIn Social Media Media 62

The Proactive Report

APRIL 7, 2022

According to the Gartner Talent Neuron report, new skills have made one-third of the skills required for a job in 2022 obsolete. It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing.

Survey 147

Survey LinkedIn Engineering Web 147

NewsWhip

JANUARY 27, 2022

Social media has helped to amplify the cause, with vegan content becoming more accessible and promotional efforts from celebrities spreading the word. . Even so, engagements to Veganuary and vegan web content have dropped significantly since 2021 with similar results this year. making it a possible driver of the high engagement.

Instagram 148

Instagram Comparison Web Product Launch 148

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. This is what we see in our feeds from brands in 2022, right? A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. What do you see? Yet, most of us realize this is not what most consumers want.

Branding 215

Branding Brand Instagram Video 215

NewsWhip

MAY 13, 2022

This week, the 2022 Pulitzer winners, Target unionizations, and the top publishers on Facebook in April. At the beginning of this year, we partnered with PR Week to conduct a study of hundreds of PR and communications professionals about some of the key aspects of corporate reputation in 2022. May 10th: 2022 Pulitzer Prize winners.

Facebook 78

Facebook Reputation Analysis Web 78

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%). The 5th Annual JOTW Strategic Communications Survey for 2022 from Frank Strong.

Survey 134

Survey Communications Measurement Internal 134

Wadds Inc.

MAY 17, 2023

AI went mainstream following the launch of ChatGPT in November 2022. Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. Three-in-five respondents have experimented with ChatGPT from OpenAI, followed by Bing Chat (35%) and Google Bard (33%).

Publicity 141

Publicity Case Study Privacy Ethics 141

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The quality of queries changed too as the web evolved. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. Reddit data.

Reddit 173

Reddit Software B2B Technology 173

PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Are they moving to other platforms like Tribel , Mastodon or Hive Social ? Pay attention to top users and keep them engaged on these social media platforms. Reevaluating Twitter. Paid internships are essential.

Trends 128

Trends Pitching Twitter Nonprofit 128

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 102

Report Publicity Marketing Pitching 102

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”. More emphasis on social media. Giving voice.

Communications 121

Communications Crisis Internal International 121

Wadds Inc.

FEBRUARY 22, 2023

The CIPR has been at the forefront of exploring the impact of technology on public relations and society over the past 30 years through work on the internet, social media, and most recently AI, data, and machine learning. Andrew and I originally set out the scope of the project in May 2022.

Tools 52

Tools Publicity Analysis Technology 52

NewsWhip

NOVEMBER 22, 2022

To that end, NewsWhip CEO Paul Quigley and Michael Young, Global Insights Manager at Ford, sat down with founder of The Social Intelligence Lab, Dr. Jillian Ney, to talk about turning live data into valuable brand insights. When it comes to social data, it’s hard to get higher-ups to sit down and pay attention to its importance.

Data 78

Data Analytics Measurement Technology 78

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 1, 2020

About one in three (33%) respondents say AI is being deployed in their sales or marketing department today – and that’s expected to jump to 59% by 2022.

Survey 97

Survey Trends Marketing Creativity 97

PRSay

DECEMBER 28, 2021

Here are five basics to keep in mind before your email marketing campaign takes off in 2022: 1. Web tracking – When URLs pass through tracking data to your website, you’re able to track what people do once they get to your website from an email. These are just a few questions that should guide your thinking as you prepare to launch.

Marketing 210

Marketing Apparel Data Software 210

Contently - Strategy

FEBRUARY 16, 2023

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

SEO 134

SEO Strategy Google Engineering 134

Sword and the Script

AUGUST 30, 2022

Onclusive acquired the European “social listening and intelligence platform Digimind for an undisclosed fee,” according to reporting. Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release.

Publicity 84

Publicity Survey Enterprise Pitching 84

Solo PR Pro

JANUARY 17, 2023

Kathy Casciani (KC): I officially became a solo PR Pro in April of 2022. I launched Sequence Strategies in January 2022. I also knew other creative freelancers that I still team up with for their specialties: photography, videography, web design, graphic design, etc. Elisa Smith (ES): July 2017.

Agency 108

Agency Travel Groups Community 108

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Twitter is still a journalist’s favorite social media site. So says a 2022 survey conducted by PRWeek for ICR.

B2B 118

B2B Marketing Survey Software 118

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Wadds Inc.

JANUARY 16, 2023

They maintain productive relations with colleagues and peers near and far through frequent in-person and virtual communications, including video, web and audio conferencing and social media platforms. Whitt Independently published November 2022. With that said, how do we start that conversation, you ask. It’s the best!

Meeting 98

Meeting Ethics Storytelling Publicity 98

Buzzstream

AUGUST 12, 2024

The tool searches the web, gathers relevant information, and summarizes it. Zooming in, you can see that it is divided into subcategories such as media coverage, social media strategy, and video content. For example, in 2022, NBC News fired a political reporter for plagiarizing the works of others.

Tools 62

Tools Pitching Google Digital PR 62

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. However, it’s like social media was a decade ago.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

JANUARY 11, 2022

For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. Onclusive started as a dedicated media monitoring company. It built its own web crawler and put a lot of emphasis on earned media attribution. The deal will close in Q1 2022.

Reputation 84

Reputation Technology Tools Data 84

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Their social engineering was geared towards connecting people rather than turning them into online buying machines. We got to experience the hippie web (2005-2015) revolving around earned and owned media.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Their social engineering was geared towards connecting people rather than turning them into online buying machines. We got to experience the hippie web (2005-2015) revolving around earned and owned media.

Industry 52

Industry Web Wikipedia Education 52

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Chrome currently fields more than half of all global web traffic. “Pay-per-click will also likely go up for social media ads.” What will change for brands.

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

JANUARY 16, 2024

Monitoring Propel offers social media monitoring of Twitter, Instagram and Facebook. It also provides comprehensive print media monitoring through a partnership with LexisNexis – which most of the incumbents also offer. Propel does not have its own bot crawling and indexing the web. They added another $4.5

Software 141

Software Pitching System Analytics 141

Communications Conversations

DECEMBER 14, 2021

For as far back as I can remember (12 years now), there has been one consistent strategy when it comes to social media marketing: To drive traffic from social to our corporate blogs. However, as we head into 2022, it’s time to change that thinking. vs. clicking over to a corporate web site for more information.

Corporate 60

Corporate Blogging SEO Social Media 60

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Accessibility is a significant area of investment for social networks and media platforms.

Publicity 128

Publicity Government Guidelines Facebook 128