Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Analysis 195

Analysis Media Financial Reputation 195

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike. Author: Jessica Muzik.

Automotive 91

Automotive Interviews Technology Mobile 91

PRSay

JULY 10, 2023

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. A corporate mission in action means being proactive about how the organization demonstrates its values to the world. Wade in June 2022, a case that returned the question of abortion rights to the states.

Brand 145

Brand Branding Nonprofit Government 145

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Even if you have past experience hosting media interviews at industry events like Cannes or CES, attending in 2022 and beyond will present new challenges.

Media 294

Media Trade Shows Travel Interviews 294

Reputation Us

FEBRUARY 19, 2024

Financial Impact Recent studies confirm that corporate reputation is an invaluable asset with an appreciable impact on a company’s bottom line. In January 2020 Weber Shandwick, in partnership with KRC Research, released “ The State of Corporate Reputation in 2020: Everything Matters Now.” Today that figure that has radically increased.

Financial 88

Financial Reputation Corporate Study 88

Axia PR

AUGUST 1, 2022

August 2022 – Increasing Evangelists with the Next Generation. Corporate communications foster the next generation with relevant and impactful messaging. Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy.

Brand 62

Brand Branding Consumer Corporate 62

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. This is inevitably impacting business and consumer confidence.

Agency 98

Agency Publicity Marketing Banking 98

Axia PR

DECEMBER 10, 2022

As we close out 2022, we look back on the battlefield that has been PR and corporate communications for the past year. Lessons learned from the likes of Twitter, Expedia, and Del Taco showcase how savvy teams are leveraging old dogs and a few new tricks to keep their brands front and center in consumers’ minds.

Crisis Communications 62

Crisis Communications Communications Crisis Corporate 62

Institute for Public Relations

JANUARY 13, 2023

This summary is provided by the IPR ESG and Purpose Research Library based on the original study WE Communications examined stakeholders’ expectations for corporate purpose initiatives. An online survey of 100,000+ consumers and business-decision makers across the globe was conducted in 2022.

Brand 52

Brand Branding Corporate Survey 52

Shift Communications

FEBRUARY 14, 2022

Strategies that consumer brands who serve multiple cultures (which should apply to most!) should consider implementing in 2022. Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay. And consumers’ expectations here have grown.

Trends 78

Trends Marketing Consumer Community 78

Bianchi Biz Blog

JULY 21, 2022

Based on our years of PR experience and supporting clients at CES, we’ve outlined six media relations facts, as well as the challenge you may face and the opportunities that could potentially surround them: 2,279 exhibitors in 2022 attracted reporters from all over the world. in person and 40.1K digitally). Author: Jessica Muzik.

Mobile 113

Mobile Technology Automotive Interviews 113

Sword and the Script

AUGUST 29, 2023

That’s according to a survey of 20,000 consumers by the market research firm GWI. It includes both organic posts, sponsored posts and paid ads. Stay with me, I’ll bring this back to B2B in a moment. The percentage of change is notable too. And it may be spilling over into B2B. Consider the following: 1.

B2B 120

B2B Social Media Marketing Media 120

Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. It came to the forefront of public consciousness in November 2022 when OpenAI launched a chat-based application called ChatGPT. A new Wadds Inc. It covers the following topics.

Publicity 105

Publicity Policies Training Engineering 105

Axia PR

APRIL 3, 2022

April 2022 – Adapting Your PR Strategy To Meet New Consumer Dynamics. Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. Our world is rapidly becoming one that is powered by digital relationships.

Meeting 118

Meeting Consumer Tools Strategy 118

Mindful Marketing

APRIL 1, 2024

The global market for bottled water is already voluminous and is expected keep growing: Some estimated it to represent $302 billion in revenue in 2022 and anticipate an increase to over $503 by 2032. Why wouldn’t Gatorade want to take a sip of those sales? ” To be fair, Gatorade Water isn’t just H2O.

Brand 85

Brand Branding Sports Chemicals 85

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Buchanan PR

APRIL 12, 2023

In a corporate context, this refers to sustainable business strategies for long-term stakeholder value. These two disciplines are becoming increasingly important to businesses, employees, and consumers. In recent years, society has turned its attention to corporations and their large environmental footprint.

Publicity 79

Publicity Meeting Policies Employee 79

Wadds Inc.

FEBRUARY 15, 2023

No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022. Communicate in a Crisis will arm public relations practitioners to confidently handle not just the Twitter storm and the Tik-Tok shock but also the corporate cataclysm.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Newsfile

APRIL 13, 2023

For example, instead of using a generic title such as, “Microsoft Announces Second Quarter 2022 Results,” the company explicitly states the driving force behind the results directly in the headline. Ford uses a long and descriptive headline for its 2022 fourth quarter and year end results.

Examples 52

Examples Company Financial Brand 52

Communications Conversations

JANUARY 10, 2023

So, how did I do in 2022 with my list? I missed the following folks in 2022 (but would definitely still be up for meeting in 2023): Renewal by Andersen’s Katie Zess. 2 – Monica Gratzker, Post Consumer Brands. And, we were about to schedule a coffee late in 2022. No business pitch. Overall, decent.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Communications Conversations

NOVEMBER 22, 2022

” One of the things I was frustrated with as a corporate communicator earlier in my career was the way people wrote. When writing corporate memos, many used words like “Moreover”, “synergy” and “drill down.” And, it’s much easier to consume than longer paragraphs and chapters.

Writing 88

Writing Social Media Newspapers Media 88

NewsWhip

MARCH 24, 2021

Thirty days later, unimpressed by the sustainability-related goals previously espoused by major corporations, nearly 8 million people left home, school, and even work to take to the streets and demand action for climate change. The transformation from a linear, brand makes-consumer takes, to a circular economy is progressing in 2021.

Chemicals 148

Chemicals Retail Facebook Local 148

Solo PR Pro

DECEMBER 20, 2022

Some of these companies can hire a solopreneur or contractor, and I’ll continue to pursue those opportunities, but I’m also planning to add some coaching and resources for emerging consumer goods and services businesses that may opt to keep PR in house and do it themselves. Michael Ares, MDA Corporate Marketing, LLC.

Resources 77

Resources Energy Small Business Corporate 77

Bianchi Biz Blog

JUNE 16, 2022

At least five tracks for demonstrating the latest EVs will be operated inside Huntington Place, as automakers know that once consumers ride in an EV, they’ll add one to their consideration list. And this year, outdoor displays will be free to the general public.

Technology 86

Technology Automotive Mobile Conference 86

NewsWhip

OCTOBER 13, 2022

Today’s consumers expect companies to take a stand. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues. The 2022 World Cup has been controversial since Qatar’s appointment to host.

Brand 148

Brand Branding Sports Crisis 148

Prohibition

SEPTEMBER 27, 2022

From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a strong industry presence. Positive PR generates consumer interest. Top Food and Drink PR Campaigns from 2022 so far.

Publicity 62

Publicity Brand Branding SEO 62

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Agencies are trying to get to grips with how clients’ audiences are consuming information and interacting with them.

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Twitter users take a stand to call for action. Tik-Tok continues to drive e-commerce.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Twitter users take a stand to call for action. Tik-Tok continues to drive e-commerce.

Social Media 62

Social Media Trends Media Instagram 62

NewsWhip

APRIL 29, 2022

The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022.

Twitter 78

Twitter Employee Meeting Report 78

NewsWhip

NOVEMBER 3, 2021

We’re most of the way through the year now, and we decided it’s about time to start getting retrospective as we plan for 2022. NPR was successful in reporting on corporate America’s response to the minimum wage debate. Here’s what we learned. Key takeaways from the top brand stories. There still is faith in humanity. Bans/Disputes.

Brand 88

Brand Branding Healthcare Report 88

Bianchi Biz Blog

DECEMBER 2, 2020

The automaker recently showcased its Cadillac Lyriq, an electric crossover that will hit showrooms in late 2022. It’s interesting to see OEMs and the Tier 1s devoting so many resources to electrification in the face of consumer indifference. GM is bringing back the Hummer in an electric form and will debut it later this year.

Mobile 73

Mobile Trends Automotive Technology 73

Ethical Voices

DECEMBER 12, 2022

Key findings from the 2022 Brands In Motion Study. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. And consumers and people are expecting brands to take a stand and stand for something now more so than ever.

Ethics 73

Ethics Brand Branding Internal 73