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Crenshaw Communications Adds Experienced B2B Tech PR Leadership

ImPRessions - Crenshaw Communications

Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments. In addition to her work leading company operations, Anna has led PR efforts and overseen integrated marketing campaigns for brands like Act-On, Code42, and Zoom.

B2B 156
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

Marketing 214
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The Importance of Crisis Planning for 2022

PRSay

Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Making communication part of 2022 planning and strategy is more critical than ever as the pandemic continues. When planning for 2022, leaders must develop or refresh both business continuity and crisis communication plans.

Crisis 196
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2022: The Year of the Employer Brand Story

Shift Communications

Traditionally the employer story was a slightly adapted version of the company brand story. In 2022, following this traditional approach will directly undermine growth. It will leave companies struggling to retain and recruit talent. 73% of companies are struggling to find relevant candidates. Inspiring Work.

Brand 135
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Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

I definitely have more thoughts on the skills the social media pro of 2022 should have. So, I asked five social media professionals right here in Minneapolis what they think the top 5 skills social media pros need in 2022–here’s what they had to say: Giuliana Clanin, associate director-social media, Life Time. Canva/design.

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ICON 2022 Recap: Marlee Matlin on Learning to Dream Big

PRSay

Matlin — who is also an Ambassador for Disability Rights for the ACLU — used sign language throughout her presentation alongside her longtime translator Jack Jason at today’s General Session of ICON 2022 in Grapevine, Texas. “My I started my own production company, and I pitched others my ideas.”.

Film 194
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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).