Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown.

Agency 98

Agency Publicity Marketing Banking 98

Communications Conversations

MAY 26, 2022

Think about how much work it takes for a company or agency to produce one Instagram post. If you’re an agency billing a blended rate of $200 an hour that’s $1,400 per Insta post! The post Why are our social media marketing priorities so messed up in 2022? Sometimes 5-7 hours. Or, what about advertising.

Social Media 143

Social Media Marketing Media Community 143

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. 30 agencies submitted data to the project. None of the top 20 agencies participated.

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

In her new role, Patrice will work alongside agency partner Chris Harihar and other members of the agency’s adtech team to service clients like Cooler Screens and Digital Remedy. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Shift Communications

NOVEMBER 30, 2021

Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. For teams looking to leverage their brand to unlock the next level of opportunities in 2022, here is the five-part frame they should apply to their growth planning. Enter brand narrative.

Brand 97

Brand Branding Internal International 97

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Shift Communications

APRIL 13, 2022

What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media. And definitely re-share employee, customer, or advocate posts, as LinkedIn’s algorithm heavily favors individual posts. The post 2022 Social Media Trends Pt. It’s been difficult at best, non-existent at worst.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Ethical Voices

DECEMBER 12, 2022

Key findings from the 2022 Brands In Motion Study. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. Our agency is committed to sharing our diversity numbers. We need to do better like most agencies.

Ethics 73

Ethics Brand Branding Internal 73

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Are there any trends agency owners should have on their radar? As a result PE are involved in over 50% of agency deals on average.

Agency 52

Agency Sports Public Affairs Creativity 52

Shift Communications

MAY 10, 2022

minutes, it’s poised to be the top growing and engaged with platform in 2022. Publishers like Washington Post and Morning Brew set the bar, with employees acting out the latest news stories, delivering news in a more channel-appropriate format. The post 2022 Social Media Trends Pt. With an average session of 10.85

Pinterest 78

Pinterest YouTube Social Media Trends 78

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR. Centralized role preferred. “43%

Survey 81

Survey Corporate Communications Financial 81

Axia PR

JUNE 25, 2023

In a 2022 study, approximately 88% of Chief Information Security Officers (CISOs) surveyed reported to have experienced a cyber incident within the year. There are 7 ways CISOs can prepare their company for a cyber incident.

Communications 62

Communications Government Survey Leadership 62

Agility PR Solutions

FEBRUARY 16, 2022

Reflections on how public relations agency culture can drive mental health disorders and best practices in supporting your employees in 2022 Anyone in the marketing industry will tell you that public relations professionals are wired differently. They’re gregarious. They’re relentlessly curious.

Employee 78

Employee Agency Industry Publicity 78

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. Most companies are looking to their employees to help them determine their positions on societal issues. It’s an idealistic viewpoint.

Publicity 105

Publicity Corporate Employee Energy 105

Shift Communications

JANUARY 3, 2022

As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace. And we’re sharing that insight here with a list of workplace trends businesses can expect to see in 2022. This created dramatic changes in workforce trends and issues.

Technology 78

Technology Trends Employee Mobile 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions.

Construction 385

Construction Crisis Reputation Social Media 385

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. The 5th Annual JOTW Strategic Communications Survey for 2022 from Frank Strong.

Survey 129

Survey Communications Measurement Internal 129

Shift Communications

DECEMBER 6, 2021

Here are a few ways to continue evolving your programs in 2022 and beyond. The veil has been lifted and employees of all colors and creeds are demanding change. It will also show your employees the seriousness with which you are approaching DE&I in your company. Continuous DE&I communication with your employees is key.

Communications 78

Communications Employee Financial Community 78

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Europe is more satisfied with PR agencies than the U.S. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Shift Communications

JANUARY 17, 2023

Those words sum up the climate of 2022 and early 2023. Customer, investor and employee audiences all need reassurance in times like these. The post What Will Influence Communications Strategy in 2023 appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Strategy 78

Strategy Communications Leadership Employee 78

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. They polled 123 SaaS marketers in November and December of 2022. Most SaaS companies use ‘emotional’ tactics to motivate their employees to identify ideal case study candidates.

Case Study 122

Case Study Study Company B2B 122

Sword and the Script

NOVEMBER 8, 2022

I had a good conversation with Signal AI David Benigson in September 2022. He told me the company has been in business for roughly 9 years, has 220 employees, 750 clients and has raised $100 million in funding. Today, Business Wire has nearly 500 employees around the world. “We Optimize delivery of employee campaigns.

Corporate 78

Corporate Reputation Case Study Employee 78

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. Indeed, Twitter has rarely been profitable in its history and Musk said in November 2022 the company was losing $4 million a day.

Twitter 78

Twitter Banking Financial Employee 78

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” We would create a workplace where every employee would feel respected, encouraged to share their thoughts and contribute as an active, involved team member.

Groups 103

Groups Employee Strategy Ethics 103

Buchanan PR

APRIL 12, 2023

The EPA (Environmental Protection Agency) defines sustainability as attempting “to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations.” These two disciplines are becoming increasingly important to businesses, employees, and consumers.

Publicity 79

Publicity Meeting Policies Employee 79

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. Surveys and focus groups are a good way to do this. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. And what always impresses me most is how much your employees love you. This is what I can see every time when I visit your great agency in Sofia. And again, wishing you all the best for your “Best PR Professional in Europe 2022”!

Energy 52

Energy Groups Internal International 52

PRSay

OCTOBER 22, 2021

How can PR agencies and organizations improve those metrics?” It takes a sustained commitment and an openness for agency leaders at all levels.”. The company has set aggressive diverse-hiring targets for 2022 and beyond, knowing those goals might not be met. No amount of diversity-speak is going to impact change,” she said.

Communications 123

Communications Comparison Energy Employee 123

Sword and the Script

OCTOBER 1, 2020

About one in three (33%) respondents say AI is being deployed in their sales or marketing department today – and that’s expected to jump to 59% by 2022. About 80% of managers are worried “about retaining valued employees.” One small thing that leaders can do to help hold on to employees is to recognize their work.

Survey 99

Survey Trends Marketing Creativity 99

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas.

Marketing 187

Marketing Content Marketing Data Social Media 187

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. — Erik Davis (@ErikDavis) September 24, 2022. Going to a game this weekend? Watch out for the smiles! ??

Social Media 118

Social Media Fashion Media Travel 118

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. This compares to 13% growth of total ARR in Q1 2022. Layoffs at internal comms platform.

Survey 144

Survey Software B2B Pitching 144

The Hoffman Agency

APRIL 25, 2023

Ready to dive into the captivating world of public relations at The Hoffman Agency? The Hoffman Agency is a growing public relations company that offers a unique and dynamic international experience. Furthermore, Hoffman values the professional development of its employees.

Internal 36

Internal International Training Employee 36

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Landis PR

OCTOBER 12, 2022

s team attending the ODC 50+ Anniversary Gala on April 1, 2022 in San Francisco at The Forum at YBCA and Blue Shield of California Theater at YBCA. Not bad for an independent public relations agency with a staff of about 15. Plus, employees feel good about where they work and are committed to society’s betterment.

Community 98

Community Communications Nonprofit Corporate 98

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. So, he sold his agency and started Propel. They employ 20 employees. click any image for higher resolution) 1.

Software 136

Software Pitching System Analytics 136

Stephen Waddington

JULY 3, 2022

Human stories are the primary means of countering information warfare according to Oltarzhevskyi however he called on professional communicators to apply their agency with care. “We Internal communications emerges as a management function The pandemic has provided the basis for significant studies of employee communications.

Communications 129

Communications Software Internal International 129