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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent. Employees are in charge. Branded content is king.

Trends 385
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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. So how do you get the most out of the PR firm relationship?

Agency 310
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Year of the employee. 2022 is going to be known as the year of the employee. Livestream goes mainstream.

Marketing 214
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2022: The Year of the Employer Brand Story

Shift Communications

Employer branding is your reputation and image as a place to work. It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. In 2022, following this traditional approach will directly undermine growth. Here is why and how to best navigate the year ahead.

Brand 135
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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Looking back, 2022 brought in the Year of the Tiger. < Action 2: Explore Web3.

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Notes on the UK public relations agency market

Wadds Inc.

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown.

Agency 98
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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions.