Shift Communications

MAY 10, 2022

minutes, it’s poised to be the top growing and engaged with platform in 2022. Google continues to build out capabilities, mostly for creators, but rolling out advertising on this platform will likely follow. The post 2022 Social Media Trends Pt. With an average session of 10.85

Pinterest 78

Pinterest YouTube Social Media Trends 78

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. Why Does a Creative Agency Use Moodboards?

Creativity 52

Creativity Agency Survey Examples 52

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. Subscriber fatigue is real and has been seen firsthand with Netflix losing a whopping 1 million users in Q2 2022. by 2024. .

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. Subscriber fatigue is real and has been seen firsthand with Netflix losing a whopping 1 million users in Q2 2022. by 2024. .

Trends 170

Trends Advertising Advertising Video 170

PR 20/20

SEPTEMBER 29, 2022

Read below for three crucial takeaways from MNTN Vice President of Marketing Ali Haeri’s session at HubSpot’s 2022 INBOUND conference. He has a firsthand understanding of Reynolds’ tactics, given Reynolds’ own advertising agency, Maximum Effort Marketing, was acquired by MNTN in June 2021. Be as creative as possible.

B2B 61

B2B Creativity Content Marketing Measurement 61

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

5W PR

DECEMBER 26, 2022

billion users by the end of 2022. It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022). The post TikTok Stats for Marketers appeared first on Public Relations Blog | 5W PR Agency | PR Firm. TikTok is expected to hit 1.8 Additionally, on average, TikTok users spend 45.8

Marketing 88

Marketing YouTube Advertising Advertising 88

Communications Conversations

MARCH 30, 2022

They work on it with your advertising agency partners. ” You post the video, which is clearly an advertisement designed for TV/streaming, to Facebook, Insta and Twitter, but it’s not in the correct format for any of those channels. This is the state of social video in 2022–sadly. They want authenticity.

Video 113

Video Guidelines Advertising Advertising 113

PRSay

DECEMBER 27, 2022

According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. ESG and your agency. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Agencies must start at the internship level. Reevaluating Twitter.

Trends 127

Trends Pitching Twitter Nonprofit 127

Shift Communications

APRIL 26, 2022

By Sarah Babbitt, VP of Agency Marketing, with excerpts from my Padilla colleagues Rosalie Morton and Kim Foster. link] — Elon Musk (@elonmusk) April 9, 2022. link] — Elon Musk (@elonmusk) April 9, 2022. Advertising landscape changes. All eyes are on Twitter and Elon Musk. Is Twitter dying?

Twitter 88

Twitter Communications Advertising Advertising 88

Shift Communications

FEBRUARY 14, 2022

should consider implementing in 2022. Spreading advertising dollars over several influencers that cover a diverse range of people can result in an ROI that’s just as good — if not better than — putting all your eggs in one basket. Multicultural Marketing in 2022 and Beyond. That’s a winning formula for 2022 and beyond. .

Trends 78

Trends Marketing Consumer Community 78

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. The closing date for responses is 1 June 2022.

Marketing 78

Marketing Government Sports Advertising 78

Prohibition

OCTOBER 7, 2022

This comes as Instagram continues to double down on video as part of their 2022 plans, after extending reels to 90 seconds after the previous 60 second limit. Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms. LinkedIn expand their advertising tools.

Instagram 62

Instagram Social Media Video Twitter 62

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. This compares to 13% growth of total ARR in Q1 2022. Top challenges facing journalism.

Survey 146

Survey Software B2B Pitching 146

Shift Communications

DECEMBER 6, 2021

Here are a few ways to continue evolving your programs in 2022 and beyond. DE&I communications in 2022. This post was contributed by our partners at TEN35, an advertising agency transforming brands through culture. Want to improve your DE&I Communications Plans in 2022? Ensure you have C-suite buy-in.

Communications 78

Communications Employee Financial Community 78

Mindful Marketing

FEBRUARY 4, 2024

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. Some creators of highway signs have adopted the same strategy.

Guidelines 95

Guidelines Transportation Creativity Airlines 95

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? According to a 2022 study by Deloitte , 89% of executives agree that there is a pressing global climate emergency, however, there is still a lack of action across the world.

Publicity 79

Publicity Meeting Policies Employee 79

Prohibition

JANUARY 20, 2023

Trend #1: Decline of Twitter and continued takeover of TikTok In 2022 we saw Twitter turbulence amid the Elon Musk takeover as he strived to bring the platform back to life in terms of profitability, to retain advertisers and generate more of a revenue stream.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

FEBRUARY 13, 2023

Meta expands on advertising rules Under new advertising rules introduced by Meta, advertisers on Instagram and Facebook will be limited in their ability to use personalised data to advertise to under 18’s.

Instagram 62

Instagram Social Media Twitter Media 62

PRSay

OCTOBER 17, 2022

Between 2021 and 2022, we’ve done a lot to show we are the trusted [sources of] information. We are the government agency that will provide correct info. We did some paid advertising on Facebook and Instagram with images of our staff processing vote-by-mail ballots, testing voting equipment, showing the security behind elections.

Communications 185

Communications Video Social Media Facebook 185

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Prohibition

OCTOBER 25, 2022

billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR. Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact.

Strategy 71

Strategy Brand Branding B2C 71

Prohibition

AUGUST 19, 2022

According to Podcast Host as of April 2022, there were 512,480 active podcasts on the Apple Podcast platform. In 2021 the advertising spend on podcasts in the UK was £46m pounds. Podcast hosts primarily tend to read the brand advertisements and put their own podcast themed flair on it to keep their earned audiences intrigued.

Television 62

Television Advertising Advertising Instagram 62

Sword and the Script

AUGUST 30, 2022

Following a three-way tie-up in January of 2022, the company acquired Critical Mention a few months later. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” I agree, but only because native advertising tricks readers into thinking its bona fide coverage. Revenue fell to $13.8

Publicity 85

Publicity Survey Enterprise Pitching 85

Prohibition

SEPTEMBER 21, 2022

After an array of changes to reels and the look of the platform itself, Instagram are now planning to drastically scale back their shopping features as they shift their focus away from e-commerce and more toward those that directly drive advertising. September 2022 PR and Social Media Campaigns Round Up. Moving to the Metaverse?

Instagram 62

Instagram Social Media Media Trends 62

Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. >>> Can your agency bring big ideas and execute? Give our services a try.

Survey 100

Survey Trends Marketing Creativity 100

Prohibition

AUGUST 25, 2022

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. The Ultimate Guide to Facebook Advertising. We’ve zoned in on the most significant recent changes that will impact upcoming social media activity. Take a look at our round-up below!

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Indeed, Twitter has rarely been profitable in its history and Musk said in November 2022 the company was losing $4 million a day. Then again, advertisers aren’t customers. One of a leader’s primary responsibilities is to execute on a strategy. He’s got a long way to go.

Twitter 78

Twitter Banking Financial Employee 78

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. How did they meet?

Financial 52

Financial Social Media Banking Media 52

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. Agency executives. trillion in 2019, ramping up to $3.9

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Here’s a much better look at The PR Technology Landscape 2022.

Interviews 99

Interviews Publicity Technology Social Media 99

Prohibition

NOVEMBER 16, 2022

billion people use the internet daily in 2022. Everything from radio, podcasts, news outlets, online reviews, social media, website content, and much more are on the radar of a digital PR agencies network. Globally, it’s reported that 4.95 Integrating other areas of online marketing for greater brand messaging.

Digital PR 62

Digital PR Brand Branding SEO 62

Action PR

FEBRUARY 5, 2020

By 2022, British consumers are forecast to spend £487 per head annually on “wellness”. In fact, as a health, fitness and wellness agency, we would argue that if a brand wants to be taken seriously, it will incorporate an element of wellness into its offering. According to the Global Wellness Institute, the sector is growing rapidly.

Trends 52

Trends Analytics Advertising Advertising 52

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. Agency executives. trillion in 2019, ramping up to $3.9

Conference 40

Conference Marketing Analytics Case Study 40

Prohibition

APRIL 7, 2022

Tik-Tok’s recent growth has been astounding and it’s no surprise that the platform continues to be an e-commerce driver, with 67% of users surveyed in February 2022 saying that TikTok inspired them to shop, even when they weren’t looking to do so, with the #tiktokmademebuy it continuing to trend. Tik-Tok continues to drive e-commerce.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Tik-Tok’s recent growth has been astounding and it’s no surprise that the platform continues to be an e-commerce driver, with 67% of users surveyed in February 2022 saying that TikTok inspired them to shop, even when they weren’t looking to do so, with the #tiktokmademebuy it continuing to trend. Tik-Tok continues to drive e-commerce.

Social Media 62

Social Media Trends Media Instagram 62