Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

Agility PR Solutions

MAY 7, 2023

The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales. AdAge reported that the US ad industry grew by 7.5%

Data 155

Data Strategy Marketing Advertising 155

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021.

Blogging 135

Blogging Software Google Content Marketing 135

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 98

Technology Data Analysis Internal 98

Critical Mention

DECEMBER 10, 2021

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Instilling trust is the 2021 challenge. Valerie Di Maria is principal at the10company , a strategic marketing and communications agency.

Trends 186

Trends Communications Skype Employee 186

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 169

Technology Publicity Software Pitching 169

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. As exciting as this is for me personally, I am even more excited to be leading an incredible team of technology professionals into a new era at Critical Mention.”. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. So, in case you missed them, we’ve curated the 10 most-visited blog posts on our site for 2021.

Blogging 96

Blogging Automotive YouTube Mobile 96

5W PR

NOVEMBER 9, 2020

With the PR world, and the standard Public Relations lifestyle progressing constantly, particularly with the rise in technology and uncertainties in economic trends, PR pros have to be prepared for positive and negative developments that will change how PR works. Technology and PR. Virtual and Highly Personalized PR.

Publicity 88

Publicity Technology Industry Social Media 88

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Software Media Analytics 397

Business Wire

JANUARY 11, 2022

2021 proved to be one of the best initial public offering (IPO) markets ever. Niccolo de Masi : CEO of dMY Technology, de Masi has overseen 25 mergers and acquisitions and has raised billions in equity to support public and private companies he’s led. In fact, a record-setting 968 IPOs and 613 SPAC IPOs were filed last year.

Company 299

Company Publicity Communications Blogging 299

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Now, as tech leaders look at their PR and marketing 2021 calendars, they see a transformed conference ecosystem. Live will return, but don’t count on it in 2021. Everybody wants IRL, but only 62% of event marketers are planning to resume in-person events in 2021. The future is hybrid.

Conference 299

Conference B2B Meeting Fashion 299

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Director of Brand Marketing, SMG. Paul Arnhold.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

PR in High Definition

JANUARY 26, 2022

So, for some, keeping abreast of technology news last month may not have been a priority. Apple also became the first company to hit $3 trillion market value , and while it did later slip it was still marked a landmark moment in tech. In more positive news, there was lots of evidence that 2021 was a good year for many.

Privacy 62

Privacy Technology Google Video 62

Onclusive

JUNE 11, 2021

In this webinar, you’ll learn: How message optimization can help you own the story Why NEO Messaging technology is unique Best practices for using NEO Messaging. Global Marketing Strategy. Date: Thursday, July 15, 2021. Webinar Speakers. Stacey Hedman. International Fund for Animal Welfare (IFAW). Sean O’Neal.

How To 370

How To Internal International Employee 370

Critical Mention

OCTOBER 7, 2020

Here are four PR trends to consider for 2021: 1. Track news related to your industry, check out what’s trending and keep track of what your audience is saying to stay a step ahead for 2021. . Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies.

Trends 105

Trends YouTube Tourism Video 105

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course.

Conference 284

Conference How To Trade Shows Leadership 284

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. adults in May 2021 to gauge U.S. We’ve all seen the headlines … read the articles … review the studies … and spoken to clients about this hot topic. SK Group surveyed 1,500 U.S.

Automotive 97

Automotive Technology Communications Mobile 97

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Contently - Strategy

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year.

Trends 130

Trends LinkedIn Video B2B 130

Shift Communications

JANUARY 3, 2022

By Natalie Marinaro, VP, Technology. In the last year, we have seen one of the largest labor market shifts in history. Remote work environments were concretely established with 81% of Americans using videoconferencing technology. In 2021 alone, we’ve seen brands like Coursera and Udacity go public and prep for IPOs.

Technology 78

Technology Trends Employee Mobile 78

PR in High Definition

JANUARY 26, 2021

Admittedly, the conditions in my garden are somewhat more predictable than in the technology sector, but ask yourself this: what do you want to spring up in May 2021? Watch the market and be aware that if you’re an early entrant, you may have a period ahead of you where prospects don’t ‘get’ your proposition. Resilience.

Energy 116

Energy Creativity Technology Marketing 116

Agility PR Solutions

AUGUST 17, 2021

With blockchain taking the world by storm, one transaction at a time, companies regardless of industry are lining up to leverage the technology to their advantage. Gone are the days when blockchain was a technology just for techies and companies that can decode complex jargon. The case is not any different in the Media & […].

Agency 78

Agency Technology Industry Company 78

PReview: A Blog by NewsVoir

MARCH 1, 2021

Communication is a continuous process which keeps evolving with the emerging technologies. A vital part of communication, Public Relations has also been developed over the time and technological advancements. Today traditional mediums have become […].

Publicity 60

Publicity Television Radio Newspapers 60

Stern + Associates

NOVEMBER 2, 2023

As spending on digital marketing in the U.S. continues to explode – from 2% to 50% in the last two decades – and the definition of omnichannel marketing continues to evolve, so does the skillset marketers must have to drive growth. Previously, there wasn’t a framework for digital marketing strategies.

Marketing 62

Marketing Privacy Training Strategy 62

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. COVID-19 is flushing out a fiercely competitive market. But there’s plenty of opportunity. It’s understandable.

Agency 122

Agency Creativity Marketing Government 122

Bianchi Biz Blog

MARCH 17, 2022

Ranging in length from a few minutes to over one hour, the podcasts focus on topics that can help automotive and technology executives stay on top of leading industry trends and gain insight on the future of mobility, helping them keep up with this rapidly changing and competitive market. Top 10 PR Blog Posts of 2021.

Automotive 76

Automotive Mobile Technology Transportation 76

Solo PR Pro

NOVEMBER 24, 2020

How 5 solo PR pros are planning for 2021. To plan for 2021, I am making sure I continue to be active on all social channels, most importantly LinkedIn. I am a planner at heart, so planning for 2021 has many facets for me — planning for my business, planning for my clients and then personal planning and goal setting.

Automotive 85

Automotive Nonprofit Training Corporate 85

Agility PR Solutions

APRIL 27, 2022

New research from on-demand product marketing agency Aventi Group reveals the top priorities and most pressing obstacles facing go-to-market (GTM) initiatives this year within global B2B technology enterprises. To support teams facing these challenges, the […].

Study 78

Study Strategy Enterprise Marketing 78

Axia PR

NOVEMBER 1, 2021

November 2021 – New MarTech Tools Reshaping the Consumer Experience. V-commerce is just one of the latest marketing technology (MarTech) tools mid-market and enterprise marketing leaders have to reach new audiences and deeply engage users. Axia’s 60-Second Impact.

Marketing 62

Marketing Enterprise Technology Tools 62

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. SEMrush goes IPO.

Media 106

Media SEO Analytics Analysis 106

Flack's Revenge

DECEMBER 12, 2022

This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021.

Real Estate 156

Real Estate Case Study Technology Education 156

Agility PR Solutions

JULY 7, 2021

That’s according to the 2021 JOTW Strategic Communications Survey—by Ned’s Job of the Week, an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Organizations value communications more than ever.

Survey 184

Survey B2B Technology Communications 184

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. If not, contact the Consumer Technology Association (CTA) to get your spot.

Technology 86

Technology Automotive Trade Shows Hotels 86