Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

OCTOBER 13, 2021

11 titled “Building Trust in a Distrustful Age” during PRSA’s ICON 2021. As the virtual event’s moderator, PRSA CEO Linda Thomas Brooks asked the panelists how organizations can build, maintain and regain trust in an era of misinformation, cybersecurity threats and social-political upheaval. Watch for ‘charismatic stories.’.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! BeReal gains competitor traction.

Instagram 62

Instagram LinkedIn Social Media Media 62

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Chris and Barbara met via AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

PRSay

OCTOBER 18, 2021

14 virtual keynote session, “ Navigating Your Communication by Utilizing a Military Mindset ,” during ICON 2021. Such advice also applies to how PR professionals advise senior leaders and respond to misinformation and disinformation spread on social media and elsewhere. Brown was one of four U.S.

Public Affairs 86

Public Affairs Communications Crisis Film 86

Solo PR Pro

JANUARY 11, 2021

5 solo PR pros share their predictions for the PR industry in 2021. Here's to an illuminated 2021 and the future of our industry. When people hear “PR”, most think of only media relations. I think attitudes will begin to shift in 2021 to see PR as the integrated content and communications revenue driver it is.

Industry 79

Industry Print Ethics Internal 79

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

wiredPRworks

MAY 18, 2022

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. Growing Social Now.

Small Business 52

Small Business Social Media Radio Media 52

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Now, as tech leaders look at their PR and marketing 2021 calendars, they see a transformed conference ecosystem. Live will return, but don’t count on it in 2021. Everybody wants IRL, but only 62% of event marketers are planning to resume in-person events in 2021. The future is hybrid.

Conference 299

Conference B2B Meeting Fashion 299

Stern + Associates

NOVEMBER 13, 2023

Compounded by a 24/7 news cycle dominated by social media platforms (where nuance simply doesn’t exist and the demand to take a stand is instantaneous), political and social issues have grown even more front-and-center when it comes to executive communications.

Trends 116

Trends Communications Conference Leadership 116

Culpwrit

MAY 27, 2021

By Kelly Lambers The Plank Center for Leadership in Public Relations recently hosted the 2021 Be Like Betsy Challenge in honor of PR pioneer Betsy Plank’s birthday. The challenge encouraged students to learn Betsy’s values and share their knowledge on social media.

Ethics 106

Ethics Leadership Social Media Publicity 106

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges.

Ethics 52

Ethics Leadership Training Study 52

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

wiredPRworks

MARCH 23, 2022

Looking for the future intersection of social media and podcasting? Get transported to the future today with Jennifer Navarrete, aka @epodcaster, and Barbara Rozgonyi, two Social Media Club chapter founders who met via Chris Heuer and Kristie Wells. About Growing Social Now. and web 3.0. will have on the world.

Web 119

Web Transportation Social Media Community 119

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. Cybersecurity PR professionals should be following key contacts on social media, as well as subscribing to major newsletters like Politico’s Morning Cybersecurity or the Washington Post’s Cybersecurity 202. . But, pick your battles.

Enterprise 261

Enterprise Privacy Government Software 261

PRSay

FEBRUARY 14, 2023

“It’s our job at PRSA Phoenix to offer tools and training so we can continue to serve as ethical leaders in Valley companies.” “Every Month Is Ethics Month” Olson, who served as PRSA’s chair in 2021 and as the evening’s host, said it was a successful event because it brought together PR practitioners of all experience levels.

Ethics 167

Ethics Training Social Media Leadership 167

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Monitoring public opinion, the media, and competitors Identifying opportunities and issues that arise in the internal and external environment Crisis management.

Communications 248

Communications Corporate Reputation Employee 248

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

Conference 310

Conference Trade Shows Technology Video 310

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Presentation: 2021 Strategic Communications Survey.

Survey 130

Survey Communications Measurement Internal 130

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). The press release is often reverse engineered into social forms of media.

Engineering 98

Engineering Television Travel Financial 98

Communications Conversations

MAY 3, 2021

” That didn’t sit well with employees (or the internet, which unsurprisingly lit up Basecamp’s leadership team the last week). But, I also think this situation is representative of a bigger shift in our industry (comms, social media, digital), too. In 2021, employees hold most of the cards.

Marketing 88

Marketing Employee Leadership Local 88

Shift Communications

FEBRUARY 8, 2022

2021 was a whirlwind year in terms of keeping up with events that shook our country. When it comes to issues surrounding social justice, diversity and inclusion, it’s often filled with emotions. Take the time to educate yourself, your team and leadership about the unfolding events. Take the lessons from 2021 to build a plan.

Employee 78

Employee Leadership Consumer Internal 78

PRSay

FEBRUARY 16, 2024

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

Public Affairs 86

Public Affairs Communications Radio Television 86

PRSay

DECEMBER 22, 2021

In 2021, she re-released (with never-before-heard bonus tracks) two of her earlier records, Fearless (Taylor ’ s Version) and Red (Taylor ’ s Version), the latter of which debuted Nov. folklore earned that honor in 2021.). Taylor Swift seems to be everywhere. 12 and was streamed 90 million times on Spotify its first day.

Communications 148

Communications Film Radio Reputation 148

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. Well, COVID-19 of course. We expect more now, and in the future.

Employee 201

Employee Community Leadership Enterprise 201

PRSay

SEPTEMBER 9, 2022

The trend, which see millions of people meeting only their minimum job descriptions and feeling psychologically detached from their work, has gained steam on social media. Actively disengaged employees tend to spread their dissatisfaction on TikTok and other social media, Gallup found. to 1, the lowest in nearly a decade.

Employee 78

Employee Survey Meeting Leadership 78

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. About Growing Social Now. Her podcast, Growing Social Now, launched in 2021.

Creativity 98

Creativity Communications Instagram Interviews 98

PRSay

DECEMBER 7, 2023

The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news. The survey sought to learn the journalists’ views on the future of their profession at a time when journalism and its workforce are being transformed.

Journalism 187

Journalism Real Estate Survey Report 187

Stephen Waddington

SEPTEMBER 7, 2021

The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations. Regardless of structure, communicators should focus on being valued and invested in by top leadership. The study was conducted from November 2019 to March 2021.

Corporate 135

Corporate Communications Public Affairs Resources 135

Deirdre Breakenridge

FEBRUARY 1, 2022

War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. How do we take an understanding of generational gaps and correlate them with leadership style, motivations, and the ability to connect with people?

Blogging 213

Blogging Ethics Leadership Course 213

PRSay

OCTOBER 17, 2022

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. Between 2021 and 2022, we’ve done a lot to show we are the trusted [sources of] information. Like, “Hey, did you see this meme on social media?

Communications 183

Communications Video Social Media Facebook 183

PRSay

DECEMBER 3, 2021

Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. Why would any business leader try to connect with customers and prospects through media not seen as credible?

Journalism 156

Journalism Survey Ethics Report 156

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape.

Technology 125

Technology Television Analytics Radio 125

Sword and the Script

MARCH 22, 2022

Yet the influence and size of the comms team have brought another leadership challenge: retention. The findings in the Gartner survey were reflected in a survey of 300 senior communications professionals published in June 2021 (88% report having 11 or more years of experience). from November to December 2021.”

Survey 96

Survey Communications Employee Technology 96

Sword and the Script

MAY 18, 2021

That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. 29% said, “more research-based, thought leadership content covering topical issues.”. The Coronavirus pandemic has left communications teams with more work but also stronger business relationships.

Study 167

Study Communications Survey Pitching 167