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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 167
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Plank Leaders Discuss Ethics with Scripps PRSSA

Culpwrit

By Kelly Lambers The Plank Center for Leadership in Public Relations recently hosted the 2021 Be Like Betsy Challenge in honor of PR pioneer Betsy Plank’s birthday. The challenge encouraged students to learn Betsy’s values and share their knowledge on social media.

Ethics 107
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The Role of Ethical Leadership in Building Influence: A Female Perspective

Ethical Voices

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical.

Ethics 52
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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent.

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5 Solo PR Pros Share Their Predictions for the PR Industry in 2021

Solo PR Pro

5 solo PR pros share their predictions for the PR industry in 2021. Here's to an illuminated 2021 and the future of our industry. When people hear “PR”, most think of only media relations. I think attitudes will begin to shift in 2021 to see PR as the integrated content and communications revenue driver it is.

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Amid Flood of False News, PR Professionals Must Support Credible Journalism

PRSay

Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. Why would any business leader try to connect with customers and prospects through media not seen as credible? We stress ethics and transparency.

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Blog Contest Winner: Can Mastering the FEEL First Model Unite the Contrasting Generations?

Deirdre Breakenridge

War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. How do we take an understanding of generational gaps and correlate them with leadership style, motivations, and the ability to connect with people?

Blogging 213