ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course. Now is the time to grab vacated speaking slots.

Conference 284

Conference How To Trade Shows Leadership 284

Agility PR Solutions

JANUARY 20, 2021

Boston-based Birnbach Communications, a PR and social media agency focusing on thought leadership, has issued its 19th annual list of top media and marketing trends for 2021. The post 7 media and marketing trends to watch in 2021 appeared first on Agility PR Solutions.

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Trends Marketing Media Leadership 150

Agility PR Solutions

AUGUST 25, 2021

The firm’s new 2021 Creative, Marketing and Digital Talent Report found that an […]. The post New marketing talent report has three words for leadership: Value people more appeared first on Agility PR Solutions.

Leadership 162

Leadership Report Marketing Creativity 162

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

This holiday season will look a little different from years past, but we’re hopeful for new beginnings in 2021! As any good PR person knows, it can help establish credibility for a C-level executive among industry peers and be part of an effective thought leadership campaign. How wrong we were! . A return to office life .

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Banking Creativity B2B Conference 310

Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. social media, content, etc.).

Communications 160

Communications Survey Education Leadership 160

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. The C-Suite spend more time with thought leadership today.

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Leadership B2B Study LinkedIn 144

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Instilling trust is the 2021 challenge. Empathy is essential. Prioritizing and leveraging the right outlets is crucial. Can we trust each other?

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Trends Communications Skype Employee 187

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

The Proactive Report

APRIL 6, 2021

The 2021 Edelman Trust Barometer showed a marked downtrend in trust and revealed that people don’t know where or who to turn to for reliable information. Figure out a content strategy that will build trust and thought leadership. Just as with print publications, the top tier websites are harder to pitch. Call us 626 676 6419.

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Leadership Engineering Enterprise Social Media 147

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR is always evolving.

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Training Media Training Crisis Communications Reputation 370

PRSay

OCTOBER 19, 2021

Yamiche Alcindor began her General Session during ICON 2021 on Oct. In a wide-ranging talk that PRSA Chair Michelle Olson, APR, hosted, Alcindor went on to say that 2020 and 2021 have been awful — “globally, nationally, personally, full stop.”. Secretary of State who died on this day at age 84. “He

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Journalism Newspapers Policies Google 173

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Now, as tech leaders look at their PR and marketing 2021 calendars, they see a transformed conference ecosystem. Live will return, but don’t count on it in 2021. Everybody wants IRL, but only 62% of event marketers are planning to resume in-person events in 2021. The future is hybrid.

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Conference B2B Meeting Fashion 299

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Make your own path, and stay human.”.

Agency 166

Agency Creativity Branding Brand 166

PRSay

OCTOBER 8, 2021

I’m delighted that technology can help keep us connected,” she said during her keynote presentation at PRSA’s ICON 2021 on Oct. Entrepreneur, author and Emmy-nominated tech media personality Randi Zuckerberg is trying to focus on seeing some of the good that’s come out of this devastating global pandemic.

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Creativity Facebook Technology Employee 179

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Nobody plans to fail. They just fail to plan. Often, a communication audit is recommended before starting any major yearly planning.

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Internal International Data Communications 189

Sword and the Script

DECEMBER 14, 2021

73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. And now on to the statistics summarizing marketing in 2021…. Thought leadership that doesn’t sell – sells. Companies with digitally savvy leadership outperform.

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Marketing Survey B2B Government 100

PRSay

OCTOBER 13, 2021

11 titled “Building Trust in a Distrustful Age” during PRSA’s ICON 2021. It requires a lot of ongoing work that involves introspection” and activity. Shaw was one of three keynote panelists for the General Session on Oct.

Communications 148

Communications Pharmaceuticals Corporate Film 148

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Magazine’s Best WorkPlaces 2021 – earning visibility for job seekers who can now afford to be selective about where to grow their careers. Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. Who should I enter? First there’s the matter of geography.

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B2B Industry Company Case Study 295

Culpwrit

MAY 10, 2021

My alma mater held its 2021 Commencement over the weekend and I had a special reason to watch. Karen Torres, the student Commencement speaker at Indiana State University, is an impressive communication major who earlier this year received the first-generation leadership scholarship created by my wife and me.

Leadership 104

Leadership Communications Publicity 104

PRSay

NOVEMBER 10, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. You served in a variety of key volunteer leadership roles for PRSA, including as president of the Alaska Chapter. How do you describe your leadership style? What’s the best leadership advice you’ve ever received?

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Meeting Leadership Energy Ethics 153

Agility PR Solutions

JULY 13, 2022

For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-. Following small declines in leader performance in 2017 and 2019, the 2021 Report Card marks improvements in overall leadership performance, and gains in […].

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Report Leadership Publicity 157

PRSay

JULY 14, 2021

This fall, PRSA presents ICON 2021 in person and online. Alcindor, who’s also an NBC News and MSNBC contributor, will deliver an in-person keynote address at ICON 2021 in Orlando, Fla. Beginning on Oct. 4, the conference offers virtual educational sessions, networking, career fairs and more. ICON continues on Oct.

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Conference Public Affairs Report Television 148

Deirdre Breakenridge

DECEMBER 29, 2021

In the fall semester 2021, I had the honor and pleasure of meeting Professor Jason Mollica’s Strategic Communications class at American University. The FEEL model and FEEL First test online became a part of their semester-long project. .

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eBook Infographics Ethics Study 339

Onclusive

DECEMBER 30, 2020

In many organizations, a major fragmentation exists between the communications department and executive leadership. Date: Tuesday, January 26th, 2021. Speaker Info. Dan Beltramo. Kelly Byrd. Senior Director, Customer Success & Insights.

Communications 195

Communications Financial Corporate Leadership 195

PRSay

OCTOBER 22, 2021

20 ICON 2021 panel titled “The State of Diversity, Equity and Inclusion in PR and Communications. Carter said FleishmanHillard is prioritizing diverse talent in its hiring processes, with such candidates representing 40 percent of its new hires in the first half of 2021. Census Bureau.). “We Don’t let the ball drop.’.

Communications 128

Communications Comparison Energy Employee 128

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

Conference 310

Conference Trade Shows Technology Video 310

Stephen Waddington

JULY 7, 2022

A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics. Transparency as a driver for change There is a notable overlap between PRCA members and agencies on the Clean Creative 2021 F-List of agencies that support clients in the fossil fuel industry.

Leadership 111

Leadership Publicity Energy Crisis 111

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Active thought leaders in their category / sector.”

B2B 145

B2B Software Ethics Leadership 145

PRSay

OCTOBER 6, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. What are you looking forward to in 2021 serving as a director-at-large? Do you envision pursuing future leadership roles within PRSA? Name : Ray Day. Location : Detroit. Current title : Vice Chair, The Stagwell Group.

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Meeting Leadership Interviews Reputation 148

Agility PR Solutions

JUNE 7, 2021

The newly released 2020-2021 North American Communication Monitor (NACM), organized and conducted by The Plank Center for Leadership in Public Relations, disclosed key trends and […].

Crisis 148

Crisis Trends Leadership Industry 148

PRSay

OCTOBER 13, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. You held leadership positions as a PRSSA member at Otterbein. At NOAA, you took part in an 18-month internal leadership program. What were some of the leadership tenets that you learned during that time?

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Meeting Leadership Exercises Groups 148

5W PR

FEBRUARY 1, 2021

In the coming months, B2B companies will be seeing increasing use of several different PR trends, such as thought leadership, reputation management, and more. Thought Leadership. The post B2B PR: Effective B2B Public Relations Trends for 2021 appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

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B2B Trends Publicity Leadership 88

ImPRessions - Crenshaw Communications

MARCH 6, 2023

Sasha joined the B2B tech PR firm in 2021 as PR director and was quickly promoted into a VP role. Sasha was one of two PR professionals named to the “Mentors” category. As VP, Sasha oversees strategy and execution for many of the firm’s sales tech and other enterprise technology clients.

Agency 156

Agency Communications Enterprise B2B 156

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. . It’s a great time to be at Critical Mention.”.

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Analytics Technology Instagram Leadership 78

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Crenshaw Communications Grows Ad Tech PR Team.

B2B 170

B2B Leadership Technology Web 170

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. Diversify vertically.

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Enterprise Privacy Government Software 261

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. As a result, communications professionals often become vulnerable to budget and headcount cuts.

Communications 248

Communications Corporate Reputation Employee 248