Sword and the Script

MAY 18, 2021

That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. Fifty-three percent of journalists receive more than 50 pitches a week, and 28% receive more than 100 per week. Open and response rates to email story pitches. The Wall Street Journal 80%.

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Study Communications Survey Pitching 170

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. These overshadow even relevant pitches.

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Media Relations Media Pitching Survey 175

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists.

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Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Data Journalism.

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Training Media Training Reputation Crisis Communications 370

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. How long have you been in journalism and how did you get started? What advice do you have for PR people who want to pitch you?

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Meeting Engineering Journalism Media 92

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Every piece of information you receive after pitching serves a purpose. Record reporter responses .

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Sword and the Script

MARCH 30, 2021

Muck Rack teamed up with about 20 different associations – i.e. Society of Professional Journalists , MediaBistro , Foreign Press Association – to survey 2,482 journalists from January 11 th to February 8 th of 2021. Most reporters are not receptive to pitches on Twitter. Some of the findings around social media stood out: 1.

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Social Media Report Survey Media 111

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

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Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

OCTOBER 24, 2022

Neal Award for our December 2021 issue of Trucking by the Numbers. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started? Any pet peeves with PR people?

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Meeting Automotive Transportation Newspapers 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Approaching any one of them without understanding what they cover will ensure your pitch is ignored.

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Enterprise Privacy Government Software 261

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

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Software Pitching Measurement Enterprise 90

Bianchi Biz Blog

OCTOBER 4, 2021

We won our class in that race, and that story won a 2021 first-place Automotive Heritage Journalism award. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? James, a grand adventure that ran last year in Vintage Motorsports magazine.

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Automotive Meeting Engineering Media 76

Bianchi Biz Blog

MARCH 7, 2022

Heavy Duty Trucking’s October 2021 “ Driver Retention: Get Shippers on your Side ,” was my first cover story for HDT and I thought it was very successful in addressing major issues experienced by drivers, fleet managers and shippers. In 2021, at the Women in Trucking annual conference as managing editor of HDT. Have a reason.

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Meeting Automotive Media Transportation 82

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We

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Software Pitching Internal International 86

Landis PR

MARCH 27, 2023

She covered the Oakland Athletics for more than two decades, before she became the Giants beat writer in 2021. In 2021, Susan was the first woman elected to serve as president of the Baseball Writers’ Association of America in the organization’s century-plus history. Go through my editors! Tell us a little about yourself.

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Meeting Sports Media Pitching 52

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. But still, the media relations is dead prediction seems to gain steam.

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Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

FEBRUARY 21, 2022

After spending much of 2021 focused on the will-they-or-won’t-they issues of Biden’s infrastructure plan, we’re watching how that will be implemented across the U.S. — How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Timing is always important.

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Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . The price summarizing marketing statistics for 2021 was published earlier in the week. Read the whole post: Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021.

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Publicity Survey Pitching Creativity 147

Communications Conversations

JANUARY 10, 2023

No business pitch. One of the many social folks with a background in journalism, I’d be interested in hearing about Stephani’s experience at St. I had spoke with Mary a couple times in 2021 (I think) about some work through our podcast sponsorship with Brandpoint. Second, there is no hidden agenda. Overall, decent.

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Real Estate Meeting Hotels Exercises 60

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. For example, here’s a post I did for Ahrefs in 2021 that featured a link to Siege Media (where I worked at the time) in the author byline area. I’ve cited it as a useful link building strategy as well.

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Blogging Google SEO Writing 62

Bianchi Biz Blog

JANUARY 11, 2021

In 2021, I expect most of my non-newsy features will be on the societal changes that EVs bring with them, a shift from the technological focus that were more important in the years right after mainstream plug-in vehicles started getting some attention around 2010. How long have you been in journalism and how did you get started?

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Automotive Meeting Report Media 55

Landis PR

OCTOBER 25, 2021

Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . The rise of “good news journalism” presents another opportunity for media outreach. If I think of some crazy pitch or stunt or partnership, I put it in there. Find them and share them appropriately with your audiences.

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Healthcare Communications Measurement Resources 98

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” Owler collects business information like revenue, competitors and headcount and was acquired by Meltwater in June of 2021 for $25.5 The multi-pitch generator is only available for enterprise customers ( see pricing ).

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Software Pitching Ethics Privacy 123

Communications Conversations

NOVEMBER 12, 2020

And, what advice would you share with media members who are thinking about making that jump in 2021? But journalism does addict you to quick results and to working alone. I returned to Minnesota PRSA in 2015 to pursue accreditation (APR) to give me an edge in pitching clients as a solopreneur again. Do you ever regret it?

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Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

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Digital PR Tools Pitching Film 161

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . marketers will spend $120 Billion on digital marketing by 2021. Help Humanize Marketing?

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Tools Pinterest Marketing Media 60

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

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Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. It finished the full year 2021 with $403 million in sales and was cash-flow positive. Are you kidding?

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Software Case Study Advertising Advertising 121

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

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Writing Communications Marketing B2B 194

Bianchi Biz Blog

JANUARY 9, 2023

It was approved in 2021. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? That said, just be prepared to talk about why the product or advancement your pitching is a benefit to human beings. Engineering is the art of overcoming challenges.

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Automotive Groups Meeting Technology 74

Sword and the Script

NOVEMBER 9, 2021

began trading on the Toronto Stock Exchange under the ticker symbol QFOR with an initial public offering (IPO) on October 25, 2021. It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. The report says journalism email open rates dropped 8% from 36% to 28%. Media pulse.

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Sword and the Script

DECEMBER 20, 2022

Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. 2021: Seeing Around Corners: 30 Marketing and PR Predictions for 2021 . So that there will be a lot of land grabbing in that domain, which needs to be followed closely.”.

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Marketing Content Marketing Data Social Media 190

Flatiron Communications

APRIL 13, 2021

” Such prominent breakaway journalists include Casey Newton, Jessica Lessin, and Graydon Carter who respectively left The Verge , The Wall Street Journal, and Vanity Fair to start their own subscription-based newsletters. It’s clearly not from a random pitch crossing an email inbox, no matter how provocative the subject line.

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Media Journalism Reddit Local 41

Victorious PR

FEBRUARY 22, 2023

In Authority Creator, Your team will learn HOW to craft the perfect foolproof narrative, How to discover your brand voice and tone, How to craft the perfect pitch, (Plus who to start pitching to!!) and Wall Street Journal just BEGGING us for a quote from a small business owner just like you! And we have no one to send them to!

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Publicity Video Pitching Google 52

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

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Google Data Government Social Media 119

Bianchi Biz Blog

FEBRUARY 7, 2022

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? in June 2021 with my husband Jeffry, who is a jazz bassist, and our two cats, Charlie and Fiona. Top 10 Meet the Media Profiles of 2021. Charlie and Fiona.

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Automotive Meeting Report Policies 90

Landis PR

MARCH 7, 2022

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? in June 2021 with my husband Jeffry, who is a jazz bassist, and our two cats, Charlie and Fiona. Some sort of tension or conflict usually tells me there’s something to chase.

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Automotive Meeting Policies Media 52