Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Today, the practice is reshaping wealth management, as well as changing the way consumers are making purchases and the way top talent are choosing their employers.

Automotive 97

Automotive Technology Communications Mobile 97

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. SEMrush goes IPO.

Media 106

Media SEO Analytics Analysis 106

Prohibition

MARCH 18, 2021

The future is uncertain, but businesses must prepare versatile and flexible marketing strategies in order to keep up with the changes and challenges that the remainder of 2021 may bring. Where previous threats may have come in the form of new technology, or increased competition, the COVID-19 pandemic has brought greater challenges.

How To 62

How To Trends Strategy Consumer 62

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. A third of UK consumers use voice assistants daily.

Hotels 138

Hotels Travel Privacy Engineering 138

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. Here are some observations on what we can expect in 2021. Work will be fully digital. The stakes rise for employee engagement.

Trends 407

Trends Communications Employee Corporate 407

Bianchi Biz Blog

AUGUST 18, 2022

With the event being virtual in 2021 due to the pandemic and in-person attendance still affected by COVID in 2022, it’s challenging to predict exactly how 2023 attendance will turn out. Interestingly, media attendance took a downward trend at CES 2022 with a total of 3,182 journalists in attendance: 1,875 in-person and 1,307 virtually.

Automotive 65

Automotive Mobile Data Comparison 65

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion.

Video 78

Video Trends Strategy Marketing 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Know your media targets.

Enterprise 261

Enterprise Privacy Government Software 261

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . We were launching Hubs around the Globe and we needed to power these M Live Command Centers with a suite of technology. Brett: Technology is now woven throughout the fabric of today’s travel.

Travel 109

Travel Data Industry Hotels 109

Bianchi Biz Blog

OCTOBER 28, 2021

With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. According to CES2021 data, 54% of the conference keynote speakers were female and this trend will likely continue. opens up as COVID19 vaccinations continue.

Data 75

Data Automotive Transportation Mobile 75

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The service will no longer be available as of August 1st 2021 [sic].” The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. However, the listings tend to be UK-centric.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

JANUARY 31, 2023

In 2021 it went on a $100 million buying spree: In June, it made a $24.5 In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. million in November of 2021. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands. Her podcast, Growing Social Now, launched in 2021.

Financial 52

Financial Social Media Banking Media 52

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. It’s definitely an emerging trend that has caught our eye! With its potential to significantly impact future marketing trends, its ability to shape the way brands engage their audiences and market their products cannot be ignored.

Brand 116

Brand Branding Fashion Marketing 116

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. Currently, the skepticism is mainly focused on consumer facing vendors such as Google and Facebook. Offer something legitimate.

B2B 60

B2B Leadership Crisis Communications Technology 60

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out.

Software 85

Software Internal International Pitching 85

Konnect Agency

MARCH 16, 2021

It’s March 2021 and we are now a year into a pandemic that wasn’t supposed to last more than a few weeks. In 2021 and beyond, a brand must be digital-first to be relevant and discoverable. To put it lightly, the impact of COVID-19 hit the business world like a ton of bricks. The impact?

Consumer 59

Consumer Retail Community Mobile 59

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. What happens when influence outshines advertising?

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

DECEMBER 14, 2021

73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. And now on to the statistics summarizing marketing in 2021…. This finding is reflected in previous surveys too, which points to a continued trend. And the results?

Marketing 103

Marketing Survey B2B Government 103

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. Is Media Relations Dead?

Media Relations 101

Media Relations Automotive Media Newspapers 101

Mindful Marketing

JUNE 19, 2021

billion in 2021. billion in 2021. In The Drum article referenced above, author Adam Whyte suggests that pandemic lockdowns kept many people at home and online more often, giving them extra time to be content creators and consumers. and their growing comfort with technology. and their growing comfort with technology.

Social Media 81

Social Media Media Fashion Instagram 81

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations.

Trends 155

Trends Technology Television Banking 155

NewsWhip

OCTOBER 7, 2021

At NewsWhip’s September webinar, Steve Salvador from APCO Worldwide joined NewsWhip’s CEO, Paul Quigley to explore the ways that food and beverage brands aim to delight consumers, shape culture, and become more purpose-driven. Using NewsWhip to identify long term story trends . The demand for NoLow beverages .

Trends 78

Trends Consumer Storytelling Industry 78

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. While some fear new technology and its influence on the world of PR, others embrace it. Try to identify any trends in the comments. The Top Ten PR Crises of 2021.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Despite this, engagement rates on Facebook fell to their lowest in 2020, and Twitter has followed the same downward trend. This is a very different situation to 2008, when the recession was shallower but lasted longer.

Exercises 71

Exercises Employee Social Media Communications 71

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60

Tools Pinterest Marketing Media 60

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Despite this, engagement rates on Facebook fell to their lowest in 2020, and Twitter has followed the same downward trend. This is a very different situation to 2008, when the recession was shallower but lasted longer.

Exercises 62

Exercises Employee Social Media Communications 62

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. million on R&D in 2021, which works out to about 10% of revenue. By contrast, Meltwater spent roughly $100 million on three acquisitions in 2021. It spent $40.5

Software 119

Software Case Study Advertising Advertising 119

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan.

Automotive 128

Automotive Mobile Technology Hotels 128

ImPRessions - Crenshaw Communications

MARCH 16, 2021

In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021. Lives” marry the content trend to the popular theme of personal connection.

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. Forrester released its “Wave” report for consumer intelligence. Sometimes a gate stands between you and a palace.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

NOVEMBER 30, 2021

That’s according to a report by Korn Ferry called The 2021 Buyer Preferences Study: Reconnecting with Buyers. This finding is reflected in previous surveys too, which points to a continued trend. B2B buyers consume information from a range of sources. click image for higher resolution). click image for higher resolution).

B2B 100

B2B Trade Shows Survey Study 100

NewsWhip

APRIL 25, 2022

The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022. Official (@robertdowneyjr).

Instagram 148

Instagram Fashion Brand Branding 148