5W PR

DECEMBER 7, 2020

It came as no surprise that marketers named Facebook their favorite platform for reaching their business goals. Facebook was second at 46%, followed closely by YouTube (45%) and LinkedIn (44%). Facebook was second at 46%, followed closely by YouTube (45%) and LinkedIn (44%). 78% said so. Instagram was close behind at 70%.

Social Media 103

Social Media Trends Media Policies 103

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. — Melissa Fulcher (@mkfulcher) June 28, 2021. — Aldi Stores UK (@AldiUK) April 16, 2021. FreeCuthbert.

Crisis 62

Crisis Instagram Social Media Facebook 62

NewsWhip

SEPTEMBER 22, 2021

Every year the obsession around Halloween seems to grow, and in 2021 our research showed that media coverage of the holiday began as early as July. As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . Disneyland chefs create new treats for Halloween .

Trends 78

Trends Instagram Viral Brand 78

Prohibition

AUGUST 5, 2022

Facebook splits its news feed . Facebook are looking into splitting the feed into two – one for recommended content in a move toward TikTok, and one to maintain Facebook’s personal feel. It will be interesting to see the reception for this, and the impact on Facebook ads and recommended content.

Instagram 118

Instagram Social Media Video Facebook 118

Konnect Agency

FEBRUARY 1, 2021

As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID. The Reigning Kings: Facebook and Instagram. New Apps: Clubhouse.

Marketing 52

Marketing Instagram Facebook Consumer 52

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. Happy New Year, reader. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155

Trends Technology Television Banking 155

NewsWhip

NOVEMBER 3, 2021

The top brand story of 2021, having generated nearly 1.3 This segment was led by the likes of Amazon, Parler, Facebook, and Apple. Whether it’s a brand dropping a celebrity, consumers protesting a brand, or termination of a partnership, controversial themes represented 22% of the top brand stories. Here’s what we learned.

Brand 88

Brand Branding Healthcare Report 88

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. Facebook Reels As one of the longest-running platforms, Facebook has also stepped into the short-form video game.

Video 148

Video Brand Branding Instagram 148

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Brands know they should listen to consumers, but what about listening to employees? Brands Comforting Consumers With Nostalgia. Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

NewsWhip

APRIL 28, 2021

APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. If we fast forward to 2021 now, we have all the wonderful things of social media, digital marketing, much improved measurement and tools.

Consumer 78

Consumer Measurement Local Data 78

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements.

Trends 71

Trends Reputation Course Media Relations 71

Buzzstream

FEBRUARY 3, 2021

We’ll begin with the format that I, along with the experts I spoke to, believe will be the most popular in 2021: Newsjacking/reactive campaigns. We’ve all seen these methods utilised when scrolling through Facebook or Twitter, that lead us to tagging our friends or sharing the article. Newsjacking or ‘Reactive’ campaigns.

Digital PR 170

Digital PR Industry Strategy Film 170

Communications Conversations

AUGUST 3, 2021

Companies want to learn and get better at social media marketing–yes, even in 2021. It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices.

Customer Service 205

Customer Service Social Media Marketing Media 205

Konnect Agency

MARCH 15, 2021

Instagram, TikTok, YouTube or Facebook). With the main deliverables, keep in mind that the more elaborate or time-consuming something is to create the higher the price tag. The post Tips for Negotiating with Talent in 2021 appeared first on Konnect Agency. Amanda Daucher.

Instagram 52

Instagram Analytics Product Launch Retail 52

Konnect Agency

JANUARY 21, 2021

While brick and mortar locations shuttered and traditional in-person sales declined, e-commerce thrived as consumers turned to their smart phones, computers and tablets to place their grocery orders on Instacart, order household essentials on Amazon and more. Consideration. The consideration phase is highly focused on repeated exposure.

Consumer 52

Consumer Marketing Social Media Instagram 52

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Consumers demand more diversity in social media advertising.

Advertising 62

Advertising Advertising Social Media Media 62

Newsfile

OCTOBER 10, 2023

Companies should prioritize consumer safety and address concerns promptly. Facebook’s Data Privacy Concerns (2015-2021) : Facebook’s first impactful data privacy concerns started in 2015 during the Cambridge Analytica scandal. 1] The app harvested the data of up to 87 million Facebook profiles. [2]

Privacy 52

Privacy Ethics Airlines Data 52

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc.

Marketing 214

Marketing Content Marketing Social Media Employee 214

NewsWhip

MARCH 24, 2021

How the brand conversation changed on Facebook. Highly engaged Facebook posts on climate change from brands in 2019. Highly engaged Facebook posts on Covid donations from brands in 2020. As a brand, faced with an economic downturn and an increase of sustainability-minded consumers, they needed to answer the call. .

Chemicals 148

Chemicals Retail Facebook Local 148

Communications Conversations

AUGUST 3, 2021

Companies want to learn and get better at social media marketing–yes, even in 2021. It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices.

Customer Service 158

Customer Service Social Media Marketing Media 158

ImPRessions - Crenshaw Communications

APRIL 8, 2021

” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon.

Reputation 305

Reputation Privacy Data Advertising 305

Buzzstream

NOVEMBER 10, 2020

Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. This is time consuming, while doing all of the aforementioned tasks. As in, if you were scrolling through Twitter, Facebook or a news site and see your pitch subject line as the headline for your campaign would you: Click it? Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

NewsWhip

JANUARY 27, 2022

Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. More and more brands are jumping on board to provide consumers with vegan options, aligning with Veganuary’s original mission of creating a global movement that encourages compassionate food choices. engagements.

Instagram 148

Instagram Comparison Web Product Launch 148

Stephen Waddington

JANUARY 12, 2022

In many parts of the world audiences have fallen during 2021 because of these factors. Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. News media has leaked advertising revenue to digital platforms, notably Google and Facebook, over the past decade.

Report 122

Report Media Journalism Privacy 122

NewsWhip

NOVEMBER 30, 2021

We’ve watched as electric vehicles become more prominent for all automakers this year, but beyond mere technological advancement is the push for automakers to invest in sustainable initiatives, largely driven by consumer behavior. . Although the media loves a Tesla story, the most engaged content looks a little different on Facebook.

Industry 88

Industry Energy Sports Automotive 88

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

Video 89

Video Strategy Marketing Instagram 89

5W PR

FEBRUARY 16, 2021

While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter.

Social Media 88

Social Media Healthcare Brand Branding 88

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Social Media 62

Social Media Trends Consumer Video 62

Critical Mention

OCTOBER 15, 2020

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Plan Ahead for 2021. Podcasts are great for businesses to reach greater, untapped audiences. Focus on Client Communication.

Tourism 186

Tourism Radio Travel Social Media 186

Communications Conversations

DECEMBER 9, 2021

Facebook posts would have hundreds of comments with active conversations happening in the threads. Specifically they’re looking for news and information to consume or they’re looking to be entertained–Pew’s research found exactly that in its recent report. Back then, engagements were everything.

Social Media 169

Social Media Twitter Employee Trends 169

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). But AI is not just in your consumer life.

Financial 98

Financial Conference Agency Resources 98

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. The convenience?

Social Media 86

Social Media Media Mobile SEO 86

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. For LinkedIn and Facebook, longer content that tells a story and builds a bigger picture of your brand is likely to be more engaging. Video content on Facebook.

Video 62

Video Social Media Media Instagram 62

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

Communications Conversations

DECEMBER 7, 2021

If your team was stretched in 2021, was it worth it to post 30 times a month on Facebook? Facebook, in particular, gives you a bunch of data here. If one competitor is posting just 5 times a month on Facebook, and you’re posting 30+, and they’re seeing better results, that should tell you something!

Social Media 104

Social Media Media LinkedIn Facebook 104

5W PR

DECEMBER 29, 2021

Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended. This is especially true of those companies that focus their promotional efforts on platforms like Facebook and Instagram. TikTok Marketing.

Social Media 60

Social Media Trends Media Instagram 60