Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

Agility PR Solutions

FEBRUARY 19, 2024

Consumers are becoming more skeptical of brands and marketers as sure as the sun rises—not only of the slick messaging many see as intended to “trick” them into purchases, but even of the images that brands present of the products themselves.

Consumer 110

Consumer Brand Branding Marketing 110

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Brand Branding Media 195

Agility PR Solutions

SEPTEMBER 16, 2022

The firm’s new insights study finds consumer spending has become more selective while speedy delivery timeframes are once again top of mind. The post Holiday outlook: 58 percent of consumers will increase their online shopping compared to 2021 appeared first on Agility PR Solutions. Yet, pandemic-induced […].

Consumer 78

Consumer Retail Study Brand 78

Prowly

FEBRUARY 1, 2021

Building your own media list of lifestyle reporters can be an incredibly time-consuming process and can […]. The post Top Lifestyle Journalists to Cover Your Story – The 2021 List appeared first on Prowly Magazine.

Consumer 211

Consumer Report Media Publicity 211

Agility PR Solutions

JANUARY 27, 2021

Businesses must up their game in 2021 to satisfy “digitally impatient” consumers, asserts new research fromenterprise-grade assessment platform Questionmark. During months of lockdown, consumers have become more digitally savvy. During months of lockdown, consumers have become more digitally savvy.

Consumer 170

Consumer Brand Branding Publicity 170

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. The post 3 digital marketing trends brands can’t ignore in 2021 appeared first on Agility PR Solutions. Given the rapid changes in the marketing […].

Trends 202

Trends Marketing Brand Branding 202

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. The post 2021 PRedictions: A look at what’s to come for the PR industry appeared first on Onclusive.

Industry 221

Industry Content Marketing Corporate Analytics 221

Agility PR Solutions

JANUARY 18, 2021

Following a year that saw monumental changes in consumer behavior, new research from 5W Public Relations, one of the largest independently-owned PR firms in the U.S., looks at today’s consumer spending culture—and the biggest influences behind buying behaviors.

Consumer 86

Consumer Report Brand Branding 86

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. — Melissa Fulcher (@mkfulcher) June 28, 2021. — Aldi Stores UK (@AldiUK) April 16, 2021. FreeCuthbert.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Agility PR Solutions

JANUARY 7, 2021

While attention spans continue to decrease and consumer eyes are focusing on the shorter format of social media, many resource-constrained media outlets are hunting for supplementary material to accompany their content. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions.

Content Marketing 170

Content Marketing Brand Branding Marketing 170

Agility PR Solutions

SEPTEMBER 28, 2021

In an unstable year fraught with health and financial fragility, consumers chose to recognize brands with established loyalty bona fides rather than acknowledge new brands, according to the 2021 Loyalty Leaders List, an annual report from customer loyalty and engagement research firm Brand Keys.

Brand 163

Brand Branding Financial Survey 163

Agility PR Solutions

JULY 28, 2021

consumers are shopping, what they are purchasing, what the motivations are by generation, and how they feel about American-made goods. “As As pandemic-related fears dissipate with the continued rollout of the vaccine, new trends in consumer shopping habits […].

Enterprise 148

Enterprise Survey Trends Consumer 148

Agility PR Solutions

JULY 25, 2021

New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever.

Consumer 148

Consumer Brand Branding Retail 148

Agility PR Solutions

OCTOBER 31, 2021

Where will consumers be spending their money this holiday shopping season? New research from Intuit suggests small and local businesses will be the big winners in 2021, revealing that 93 percent of U.S. New research from Intuit suggests small and local businesses will be the big winners in 2021, revealing that 93 percent of U.S.

Consumer 146

Consumer Small Business Local Trends 146

Agility PR Solutions

JULY 28, 2021

The firm’s newly released 2021 Local Business Messaging Trends report explores what messaging and consumer preferences currently look like for brands, particularly local businesses. The post Consumers crave more personal, conversational brand messaging with local businesses appeared first on Agility PR Solutions.

Local 148

Local Consumer Brand Branding 148

Agility PR Solutions

OCTOBER 3, 2021

As consumers leap from brand to brand in these times where trust is hard-earned, a new study from marketing solutions firm Vericastoffers new insights into this increasingly fickle behavior—revealing that consumers are ever-cautious and price sensitive, and are willing to trade brand loyalty for the best value.

Consumer 144

Consumer Strategy Brand Branding 144

Agility PR Solutions

FEBRUARY 16, 2021

As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of an evolving retail landscape.

Retail 146

Retail Trends Analytics Consumer 146

Agility PR Solutions

NOVEMBER 4, 2021

As consumer spending is set to eclipse last year’s record numbers, retailers are under enormous pressure to deliver a seamless shopping experience amid rising concerns of supply chain disruptions that have and will impact inventory, according to new research from business monitoring firm Anodot.

Consumer 153

Consumer Retail Study Report 153

Institute for Public Relations

FEBRUARY 17, 2023

McKinsey & Company assessed the needs of Black American consumers and how companies can satisfy those needs. A survey of 25,000 Americans was conducted in the spring of 2021. — In comparison, the growth rate of combined spending by … Continue reading How Brands Can Serve Black American Consumers → .

Consumer 69

Consumer Comparison Brand Branding 69

Agility PR Solutions

JUNE 15, 2021

Consumers are putting extraordinary pressure on brands and businesses to meet their expectations and make their buyer journeys seamless, but new research from comms giant FleishmanHillard reveals that a large majority of brands and industries around the world are dropping the ball.

Consumer 157

Consumer Brand Branding Study 157

Institute for Public Relations

OCTOBER 6, 2023

Business Disability Forum and Open Inclusion researched the experiences and preferences of consumers with disabilities. 457 respondents had disabilities, which included sensory, physical, neurodiverse, … Continue reading How Companies Can Address Barriers for Consumers with Disabilities →

Consumer 52

Consumer Company Survey Industry 52

Agility PR Solutions

OCTOBER 3, 2022

Even though inflation is driving price hikes on everyday items, consumers are willing to pay more for sustainable products, according to a new report from software reviews and selection platform Capterra. Consumers who strongly agree that sustainable products are reasonably priced have doubled since 2021 (32 percent vs.16 percent).

Consumer 86

Consumer Software Report Brand 86

Agility PR Solutions

SEPTEMBER 26, 2021

It’s hard to argue against the notion that we’re living in a broken world in 2021—and for brands and businesses that are wondering who bears the onus of fixing it, you need look no further than new research from comms leaders at WE Communications, which exposes escalating tension between expectations for brands to drive stability […].

Study 156

Study Consumer Brand Branding 156

Prowly

FEBRUARY 24, 2021

However, building a list of film journalists can be a complex and time-consuming task. The post Top Film Journalists to Cover Your Story – The 2021 List appeared first on Prowly Magazine. To get the coverage you deserve, you need to have the best contacts and an in-depth media list of film journalists.

Film 104

Film Consumer Industry Media 104

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Study 103

Study Consumer Company Privacy 103

Agility PR Solutions

OCTOBER 24, 2022

Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021.

Consumer 94

Consumer Marketing Media Advertising 94

Agility PR Solutions

FEBRUARY 9, 2021

Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis.

Measurement 116

Measurement Consumer Crisis Agency 116

Agility PR Solutions

DECEMBER 21, 2020

From the hope that PR’s increasing importance to businesses in 2020 will continue in 2021, to the need for brands to show up and have a purpose at the heart of their DNA to keep consumers on their side, to the shift to more wellbeing and mental health support in PR agencies as employees experienced […].

Employee 86

Employee Consumer Agency Brand 86

Shift Communications

JANUARY 12, 2022

By Taylor Gallagher, Account Director, Consumer. Let’s face it — 2021 was yet another roller coaster of a year. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. Brands started to operate more “normally” once again. Explore new platforms.

Brand 88

Brand Branding Consumer Social Media 88

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Brand purpose has real purpose. Employees are in charge.

Trends 385

Trends Employee Viral Advertising 385

NewsWhip

SEPTEMBER 22, 2021

Every year the obsession around Halloween seems to grow, and in 2021 our research showed that media coverage of the holiday began as early as July. As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . Disneyland chefs create new treats for Halloween .

Trends 78

Trends Instagram Viral Brand 78

Stephen Waddington

JUNE 17, 2021

The Online Nation 2021 Report published by Ofcom provides insights into use of the internet in the UK. Ofcom’s Online Nation 2021 Report covers every aspect of adoption and behaviour on the internet in the UK. Check out his analysis 2021 NUMBERS: Ofcom media & stats for the UK. million users in March 2021.

Retail 88

Retail Mobile Facebook Instagram 88

5W PR

DECEMBER 24, 2020

That said: Why is digital PR important to your brand in 2021? So how will Digital PR help your brand in 2021? With a great perception of your brand, an audience will gladly consume content produced by your brand. Increase your Web Traffic.

Digital PR 88

Digital PR Brand Branding Engineering 88