Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

B2B 149

B2B Study Blogging Marketing 149

PR 20/20

OCTOBER 30, 2019

From audience targeting, to content strategy, to SEO, media buying, email writing, and forecasting conversions and churn, hundreds of activities marketers perform every day will be intelligently automated to some degree in the near future. Want to get a head-start on integrating AI into your 2020 marketing? Space is limited.

Software 56

Software SEO Technology Conference 56

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

PR 20/20

FEBRUARY 3, 2020

They also need to blog intelligently, writing about topics that actually produce results. AI could even write part of that next blog post for you. Last, but not least, MarketMuse uses AI to advise writers, editors, SEO specialists, and content strategists what to write about to rank for certain topics. The result?

Blogging 73

Blogging How To Engineering Tools 73

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. SEO goes mobile. When she’s not writing, you can find her at music festivals, hiking or snowboarding. The possibilities are endless!

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

NOVEMBER 7, 2019

If people like a product/service and write positive reviews online (either in a blog or social media), it will most likely influence others who come across the product/service” How Do You See PR Evolving in 2020? Make sure you have the right tools to take on 2020. Every new year comes with new PR tactics and strategies.

Communications 81

Communications Crisis Communications Media Crisis 81

Sword and the Script

MARCH 2, 2021

The full Forrester report was published in Q4 of 2020 and Cision is noticeably absent from the “Wave” graphic while competitors are represented. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Top publishers they’ve written for (linked).

Company 150

Company Tools Technology Software 150

Sword and the Script

NOVEMBER 23, 2019

How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. Bloggers who write more (either in length or in frequency) are more likely to report strong results.”. 1,236 words; 55% of bloggers report an average post exceeds 1,000 words; and.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. Source: HubSpot Investor Presentation Q2 2020. SEO recommendations to inform content strategy. The approach has served the company well.

How To 59

How To Marketing Enterprise Data 59

Prohibition

FEBRUARY 13, 2020

We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020. Investing in SEO can be key to making sure your campaigns convert.

Measurement 62

Measurement Marketing SEO B2C 62

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. blogs #bloggers #publicrelations #contentmarketing #content — Frank Strong (@Frank_Strong) February 15, 2020 4.

Company 99

Company Survey Pitching Report 99

Sword and the Script

JUNE 7, 2022

Prowly was acquired by Semrush in 2020, in a move I think could be interesting. SEOs want links and PR is the function that can legitimately earn high-value backlinks. As I write this post, the current asking price on OpenSea is $36,099.60. At the time of this writing, the company’s stock (TSX:QFOR) is trading at $4.74

Software 85

Software Internal International Pitching 85

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . Does this person write on the topic you’re pitching? . 2020 Cision State of the Media Survey Journalist Respondent. Write for your own blog or company’s blog.). Don’t have any? Be discoverable. . Key point: .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR in High Definition

JULY 24, 2019

Now social, SEO, content marketing, employer branding and other reputation-building tactics are becoming more impactful, and it’s clear that only having a media relations strategy simply will not cut it. Think ‘more than media’.

Reputation 48

Reputation Measurement Media Relations Agency 48

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? Writing in a generic tone of voice risks making you yet another bland voice in a sea of content. We don’t need to sell you on the benefits of content marketing.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Buzzstream

JULY 7, 2021

Truliant brought on Inseev Interactive as their link building provider in October, 2020. In addition to 404 pages, assess whether or not your website has outdated pages or pages with minimal SEO value that you can “sculpt” links away from. The situation. They also wanted to focus on two of their Learn hub pages.

Case Study 113

Case Study Study Strategy Leadership 113

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. Read on to learn all about how to send a press release and whether they’re still relevant in 2020. Gaining Organic SEO Traffic. What Is a Press Release?

How To 98

How To Ethics SEO Guidelines 98

Cision

MARCH 13, 2017

According to the Global Communications Report , the industry is expected to reach $20bn by 2020. Should you invest more in SEO or in PR? Traditional marketing experts will find it similar to public relations – “a lot of what we do as “SEOs” is actually, well, PR”, says former journalist turned marcomm specialist Samuel Scott.

SEO 229

SEO Social Media Tools Google 229

Stephen Waddington

AUGUST 12, 2020

GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Authentic Comms | Adam Driver | April 2020. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Adam Driver. What’s your why?

Agency 161

Agency Meeting Crisis Energy 161

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. That’s where HARO comes in.

Publicity 70

Publicity Small Business Advertising Advertising 70

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. As we often say, ‘everyone can write, but only a few people can write.’.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

OCTOBER 22, 2020

Mr. Penn told me he used a tool called AHREFS – a popular SEO tool to perform the analysis. Speaking about his analysis on the Marketing Over Coffee podcast , he points out that early in 2020, republished content was in the “single digits.” Then in May and June of 2020, the volume of recycled content jumps to as high as 30%.

Content Marketing 90

Content Marketing Marketing Analysis Survey 90

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. The PRCA Census for 2020 showed 12% non White professionals in the industry. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience.

Google 119

Google Data Government Social Media 119

Contently - Strategy

APRIL 14, 2021

If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. , “The best way to [reach people] will be to write content on your site and tell everybody about it,” Clay said. a search marketing agency.

Privacy 96

Privacy Google Advertising Advertising 96

Contently - Strategy

OCTOBER 15, 2020

For most of 2020, b2b software has had about twice as much interest. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. ” In Q1 of 2020, new leads increased 115 percent year-over-year. This personality has a point.

B2B 130

B2B Trends Video Course 130

Stephen Waddington

SEPTEMBER 18, 2020

How would you recommend graduates from the class of 2020 get hired and get ahead? I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere. How would you recommend graduates from the class of 2020 get hired and get ahead? The recruitment market is tough. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

JANUARY 17, 2023

This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. Review: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point (2020). I also write an occasional PR Tech Briefing and Product Review. On the radar.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

MARCH 3, 2020

The addition of Meltwater and Cision marks the third partnership I’ve observed in 2020 for TVEyes. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”. The feature enabled by TVEyes is available in the Broadcast Monitoring module of Cision.

Pitching 78

Pitching Instagram Survey Data 78

Contently - Strategy

OCTOBER 15, 2021

For most of 2020, b2b software has had about twice as much interest. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. ” In Q1 of 2020, new leads increased 115 percent year-over-year. This personality has a point.

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

MARCH 1, 2022

years, having joined in September of 2020. The organization switched from Cision according to the write-up. If you enjoyed this post, you might also like: This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. Mr. Clark hasn’t been with the company for only about 1.5

Software 119

Software Case Study Advertising Advertising 119