Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. Most content is aimed at building awareness.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Prowly was acquired by Semrush in 2020, in a move I think could be interesting. SEOs want links and PR is the function that can legitimately earn high-value backlinks. See it here.”. PR tech mentions.

Software 86

Software Pitching Internal International 86

Sword and the Script

MARCH 2, 2021

The full Forrester report was published in Q4 of 2020 and Cision is noticeably absent from the “Wave” graphic while competitors are represented. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Top publishers they’ve written for (linked).

Company 151

Company Tools Technology Software 151

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. Don’t have any?

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR in High Definition

JULY 24, 2019

Reputations are largely built by the experiences and interactions we hear from others — customers, partners, media, investors, employees, candidates… even through trusted ‘robots’ fuelled by the sentiment of others, like Google search, Alexa and Siri! You must research what people think about you, you must ask. Think ‘more than media’.

Reputation 48

Reputation Measurement Media Relations Agency 48

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. Employee communication will continue to be a major focus for many CCOs.

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

OCTOBER 15, 2020

For most of 2020, b2b software has had about twice as much interest. Way back in 2011, some employees at HubSpot had an idea. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. .” There are only 214 million for “b2b software.”

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

For most of 2020, b2b software has had about twice as much interest. Way back in 2011, some employees at HubSpot had an idea. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. .” There are only 214 million for “b2b software.”

B2B 85

B2B Content Marketing Trends Marketing 85

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. Then set them on the path for promotion just as you would any White employee with great potential. The PRCA Census for 2020 showed 12% non White professionals in the industry.

Google 119

Google Data Government Social Media 119

Sword and the Script

JANUARY 17, 2023

This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. Review: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point (2020). While I do provide some comments, I’m not grading or recommending any vendor.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

MARCH 3, 2020

The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams. The addition of Meltwater and Cision marks the third partnership I’ve observed in 2020 for TVEyes.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

MARCH 1, 2022

years, having joined in September of 2020. In 2021, the company says it added 65 new employees bringing its total to 150. The organization switched from Cision according to the write-up. If you enjoyed this post, you might also like: This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum].

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Employee engagement surveys: 36%.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. It’s also really important for SEO. A post shared by RealSelf (@realself) on Apr 20, 2020 at 9:55am PDT.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. It’s also really important for SEO. A post shared by RealSelf (@realself) on Apr 20, 2020 at 9:55am PDT.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. Honesty and transparency trumps all.

Social Media 93

Social Media Marketing Media Creativity 93