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4 Press Release Samples for a Product Launch

PR Fuel

The interesting part is the way they approached their release about the product launch. If their product launch wasn’t enough to attract news stories, a guaranteed interview with the CEO definitely would have. They sent out a press release in mid-2020 that announced changes.

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PR and Communications: 3 Powerful 2020 Trends

5W PR

So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. Niche Targeting.

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Setting the right earned media objectives for your brand

Onclusive

And communicators are also more satisfied with their measurement efforts—41% say they are satisfied with their efforts this year, compared to 28% in 2020. Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences?

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Getting Antsy At Home? 6 Ways To Stay Motivated

ImPRessions - Crenshaw Communications

I often think back to March 2020 and how most of us in PR , like many people, thought we’d be home for a few weeks at most. As we creep toward the end of 2020 (thank God), it’s important to avoid burnout, especially for PR pros. Oh how wrong we were! For me, working from home has been a major adjustment. Maintain ‘normal’ hours.

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KFC’s Beyond fried chicken has been Veganuary’s big winner

NewsWhip

We looked at how interest in Veganuary has reduced over the years, but honed in on the brands whose vegan products are maintaining momentum for veganism. Veganuary and vegan product launches have been making headlines for years now, and capturing huge amounts of media and public attention.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020. Here’s this month’s PR tech sum.

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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). The full report is fairly dense and covers a lot of ground including trust in news, media bias, and the top challenges facing journalists: 2020 Global State of the Media Report by Cision. Try our services.

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