Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> Try our services.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Repurpose it.

Media Relations 111

Media Relations Media Survey Pitching 111

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

DECEMBER 16, 2020

Here are the top 11 most visited of our Meet the Media profiles in 2020: 1. Meet the Media: Jennifer Vuong, Automotive News TV. Meet the Media: Kirsten Korosec, Senior Transportation Reporter at TechCrunch. Meet the Media: Terry Kosdrosky, Assistant Web Editor & Social Media Coordinator at Automotive News.

Meeting 98

Meeting Automotive Mobile Media 98

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. A new decade is upon us.

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Survey 95

Survey Industry Leadership Study 95

PRSay

MAY 22, 2020

Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. The State of Journalism is part of our larger mission to help build stronger relationships between PR and journalists.

Pitching 177

Pitching Journalism Survey Report 177

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. In a previous post , I briefly mentioned an analysis of 650,000 pitches , sent between March 2020 until March 2021, by the PR tech startup Propel.

Study 167

Study Communications Survey Pitching 167

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Moreover, how do these tactics reflect on the changing nature of trust, transparency, and truth for journalism in the long-term? link] The Media Polarisation Model (Version 2).

Interviews 59

Interviews Media eBook Journalism 59

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 19, 2023

If I wrote something substantive related to a statistic – I included a link to that too. Read more: 7 media relations takeaways from the 2023 State of the Media Report by Cision 13.

B2B 106

B2B Survey Pitching Software 106

PRSay

MAY 17, 2021

As we continue through 2021, at times, it still feels like 2020 — version 2.0. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. But spring is here and hope springs eternal. COVID-19 vaccinations are available to larger segments of the population.

Pitching 192

Pitching Survey Report Social Media 192

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations.

eBook 186

eBook Policies Government Engineering 186

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. A strong brand should offer something that distinguishes it from competitors. Know Your Audience.

Brand 126

Brand Branding Storytelling Analytics 126

Sword and the Script

DECEMBER 21, 2021

Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll. Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

FEBRUARY 20, 2020

In 2020, the Royal Family has dominated conversations from London to Los Angeles. An embargoed story is sent to trusted journalists prior to the release, and includes a specific day and time when the embargo will be lifted and the story can become public. Connect with Lisa on Twitter: @LisaArledge.

Radio 198

Radio Tools Journalism Interviews 198

Sword and the Script

APRIL 12, 2022

So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. That’s up considerably from the 50 customers it announced in at the end of 2020. Terms of the deal were not disclosed.

Software 89

Software Pitching Measurement Enterprise 89

Bianchi Biz Blog

MARCH 22, 2021

The mortgage lenders had an insane year and all went public, so much of that has been dominating coverage. Covering the mortgage companies like Rocket and UWM going public has been quite the experience. How long have you been in journalism and how did you get started? I began in journalism in around 2010, mostly by accident.

Technology 76

Technology Report Meeting Financial 76

Solo PR Pro

JUNE 8, 2021

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Landis PR

MARCH 29, 2021

’s work with Centre for Neuroskills connected us to Ema and her publication. Let me know why this story would be a good fit for our publication and if there is a local connection. My upbringing made me realize that everyone has a story, and that’s what led me to pursue journalism. Landis Communications Inc.’s

Meeting 96

Meeting Media Local Interviews 96

Solo PR Pro

SEPTEMBER 21, 2021

Ever since college, Susan Stoga had a passion for the fast pace of the media industry. Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. From freelance to firm. I believe in specialization,” she says.

Meeting 91

Meeting Retail Groups Hotels 91

Solo PR Pro

AUGUST 2, 2022

Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). Why do you enjoy teaching?

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

SEPTEMBER 22, 2020

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. We added two dedicated questions to the JOTW survey this year to see what communications professionals charged with media relations had to say. >>>

Media Relations 157

Media Relations Survey Media Report 157

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. In addition to overseeing our editorial direction and content strategy, I spend a lot of my day working and talking with the people associated with our publications. How long have you been in journalism and how did you get started?

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. We generated a mass amount of coverage on this survey, but a few of the top national publications to cover it were HuffPost and U.S.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

FEBRUARY 22, 2021

Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends. How long have you been in journalism and how did you get started? You can follow Erica on social media at: Twitter – @cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media relations only gets harder. Top tactics in PR and comms.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Burrelles Fresh Ideas

APRIL 2, 2024

Print media is the most trusted source of news in the world at 58% (vs. While overall trust in the media reached its lowest depth in 2020, it is now rebounding. And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.

Media 102

Media Radio Print Newspapers 102

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations.

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

OCTOBER 22, 2020

Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why. Try our services.

Content Marketing 90

Content Marketing Marketing Analysis Survey 90

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119