5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different?

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract.

Media Relations 147

Media Relations Media Print Software 147

Bianchi Biz Blog

DECEMBER 10, 2020

While the year 2020 will go down in history as a year of challenges for individuals, institutions and business alike, it was also a year where PR professionals rose to the occasion to show their creativity, resiliency and grace. So in case you missed them, we’ve curated the 10 most-visited blogs posts on our site for 2020. Coming soon!

Blogging 124

Blogging Automotive Conference Crisis 124

Garrett Public Relations

DECEMBER 5, 2019

As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” 2020 […]. Here’s what they predict.

Communications 188

Communications Marketing Publicity Small Business 188

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. We will reveal the following information from the survey: How 2020 has changed newsrooms across America.

Media Relations 157

Media Relations Journalism Media Survey 157

Reputation Us

JULY 8, 2019

Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS : Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you important? public, media, social).

Reputation 133

Reputation Corporate Financial Employee 133

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2020

The Crenshaw team is delighted to be nominated for a 2020 PRSA Big Apple award. The post Crenshaw Nominated For 2020 PRSA-NY Big Apple Awards appeared first on Crenshaw Communications. This year, we have been nominated in the B2B PR category for our campaign on behalf of event management software company Bizzabo.

Software 156

Software B2B Agency Company 156

Sword and the Script

FEBRUARY 20, 2024

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The vendor community that serves PR has published a handful of reports over the last few months. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> Try our services.

Survey 169

Survey Media Relations Pitching Media 169

Prowly

FEBRUARY 12, 2020

Even the most interesting tech story needs several components to make sure it will get coverage, one of which is finding the technology media contacts to pitch to. The post Top Tech Journalists in the US & UK – The 2020 List appeared first on Prowly Magazine.

Technology 211

Technology Pitching Media Media Relations 211

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Repurpose it.

Media Relations 110

Media Relations Media Survey Pitching 110

Prowly

APRIL 14, 2020

The post Top Beauty & Fashion Journalists in the UK – the 2020 List appeared first on Prowly Magazine. We decided to take a look at popular UK fashion and beauty journalists to see how they’re contributing to the industry.

Fashion 197

Fashion Industry Media Relations Media 197

PRSay

JANUARY 2, 2020

I suggest for 2020 that you make it a resolution to work smarter, not harder. But you have to let go of three false beliefs about working in public relations: 1. 9 for a webinar titled “ Work Smarter, Not Harder in 2020 ” that’s free for PRSA members. Get more media pitching knowledge from Michael Smart here.

How To 140

How To Training Creativity Storytelling 140

Sword and the Script

DECEMBER 29, 2020

I was surprised at how well these performed but then, there isn’t another publication that provides such a service. 45-plus Places to Find Communications and Public Relations Jobs. Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing].

SEO 100

SEO Software Resources Newspapers 100

Sword and the Script

FEBRUARY 23, 2020

These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more. — Frank Strong (@Frank_Strong) February 21, 2020.

Survey 85

Survey Public Affairs Corporate Trends 85

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

Survey 78

Survey Communications Public Affairs Ethics 78

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Agility PR Solutions

NOVEMBER 2, 2020

Between the coronavirus outbreak, a struggling economy, calls for racial justice, environmental catastrophe and a highly contested presidential campaign, there’s no shortage of media fodder. The post Navigating the media in 2020—what PR pros should know appeared first on Agility PR Solutions.

Media 146

Media Analysis Media Relations Publicity 146

Garrett Public Relations

JULY 31, 2022

After all, we haven’t had a recession, other than the brief one in 2020, since 2008-09. The post Why You Shouldn’t Pull Back on Public Relations During a Recession appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Some may have forgotten the economy is cyclical.

Publicity 98

Publicity Course Small Business B2B 98

Agility PR Solutions

OCTOBER 7, 2020

As we work through a rocky year fraught with crisis, misinformation and upheaval, today’s journalists believe 2020 has left a permanent mark on the way they report the news—even in a year with a presidential election.

Media 164

Media Crisis Agency Report 164

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. From tweets to blogs, many PR organizations publish great PR content. Share Tweet Share.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Barokas

DECEMBER 19, 2019

Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent. The post PR and Marketing Predictions for 2020 appeared first on Barokas Communications.

Marketing 78

Marketing Employee Trends Study 78

Critical Mention

APRIL 28, 2020

The 2020 NFL Draft may not have been conducted in its traditional form but that didn’t prevent publications, TV stations, radio hosts and fans from sharing their thoughts about their favorite picks. 2020 NFL Draft: Online News + Print Results. 2020 NFL Draft: TV Results. 2020 NFL Draft: TV Results.

Radio 78

Radio Print Sports Media 78

Agility PR Solutions

JANUARY 12, 2020

And while the use of social media as a source of news has sharply increased in recent years, offline and online print and broadcast media content continues to play a critical role in shaping stakeholder perception […].

Media Training 120

Media Training Training Print Media 120

Bianchi Biz Blog

DECEMBER 16, 2020

Here are the top 11 most visited of our Meet the Media profiles in 2020: 1. Meet the Media: Jennifer Vuong, Automotive News TV. Meet the Media: Kirsten Korosec, Senior Transportation Reporter at TechCrunch. Meet the Media: Terry Kosdrosky, Assistant Web Editor & Social Media Coordinator at Automotive News.

Meeting 98

Meeting Automotive Mobile Media 98

Business Wire

DECEMBER 17, 2019

At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. If you are in charge of trade show publicity, these tips are a great way to maximize your presence at any show.

Trade Shows 196

Trade Shows Pitching How To Meeting 196

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Story ideas should be important for the public, not just for PR clients.

Report 131

Report Pitching Media Survey 131

Sword and the Script

MARCH 14, 2023

That context serves two purposes in this briefing: First, Kwittken is a bona fide public relations person that’s grown an agency, sold it and then stuck around to see things through. The company began developing the product in 2020 and went to market in 2021 with its predictive AI.

Software 85

Software Media Relations Pitching Media 85

PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news.

Journalism 158

Journalism Real Estate Survey Report 158

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

HMA Public Relations

MAY 27, 2020

The HMA team regularly provides media training to our clients. As Alison shared in her blog post on the topic, these sessions provide the client spokespeople […] The post What is Media Training, the 2020 Version appeared first on HMA Public Relations.

Media Training 70

Media Training Training Media Blogging 70

Agility PR Solutions

NOVEMBER 1, 2020

Media has been struggling with credibility over the last four years, despite the fact that professional journalists have not ceded their commitment to honest, truthful reporting, as is their Fourth Estate tradition.

Government 78

Government Report Media Publicity 78

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). If you enjoyed this post, you might also like: 3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent.

Creativity 95

Creativity Study Ethics Publicity 95

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. A new decade is upon us.

Strategy 78

Strategy Media Storytelling Pinterest 78