Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. The company has been explicit that M&A is part of its growth strategy – ever since it raised $400 million in capital from a public offering in late 2020. Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio. The price tag was $17.8 Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. 70% said “improving employee retention and engagement.”. Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

PR in High Definition

JANUARY 26, 2022

Although, that light is not the ‘normal’ pace of business as we experienced it pre-2020, nor should it be. Maintaining synergy through employee comms. Most companies are putting trust in their employees to choose the approach which works best for them, whether that be coming into the office every day, or on a less regular basis.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Wadds Inc.

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. Photos via the BledCom Facebook page with thanks.

Communications 59

Communications Software Internal International 59

Reputation Us

MARCH 16, 2022

A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. In 2021, The Pew Research Center found that misinformation and competing views of reality abounded throughout 2020. Is your reputation strong? Your customers? Your staff?

Reputation 78

Reputation Government Film Viral 78

Critical Mention

JANUARY 22, 2020

A record number of Critical Mention customers added to the platform as of January 2020. The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Critical Mention has made great strides over the past several years due to the commitment our employees demonstrate every day.

Television 80

Television Radio Analytics YouTube 80

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Cision releases internal DE&I report.

Software 85

Software Pitching Internal International 85

Flatiron Communications

APRIL 17, 2020

I belong to several private groups for communications professionals on Facebook, LinkedIn, and Slack. — Virginia Heffernan (@page88) April 16, 2020. One tool in the PR toolbox that is clearly flourishing during these harrowing times is internal communications. recognized its PR shortcomings: A Warner Bros.

Crisis 56

Crisis Internal International Radio 56

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." How will horizontal management affect employees? - Now it's all about the content we provide and that is what PR experts happen to be masters at.

Meeting 98

Meeting Advertising Advertising Agency 98

Contently - Strategy

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. ” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019.

Brand 118

Brand Branding Marketing Facebook 118

Critical Mention

FEBRUARY 23, 2021

Padhye was promoted to CTO in August of 2020 in recognition of his contributions to the Critical Mention platform since joining the team in 2013. Padhye’s placement on the PRWeek list marked the second year in a row a Critical Mention employee was named.

Analytics 78

Analytics Technology Instagram Leadership 78

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. We need to educate ourselves and ask for feedback internally and externally. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines.

Communications 198

Communications Viral Fashion Public Affairs 198

Sword and the Script

OCTOBER 5, 2021

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. I wrote a product review of Agility PR in 2020 based on hands-on testing: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point. Q4 pushes event hosting tool for investor relations.

Software 159

Software Tools Print Technology 159

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Communications Conversations

DECEMBER 4, 2020

Since it’s 2020 and everything sucks, allow me to take you back to 2015. Facebook was purring along. Insta and Facebook were hot. And then 2020 happened. But, given what happened in 2020, it’s not all that surprising, is it? Instagram was the hot social media network. But, corporate blogging was down.

Corporate 139

Corporate Blogging Banking Measurement 139

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

PR in High Definition

JULY 28, 2021

Whether it’s simply acknowledging it through a like on Facebook or Twitter or getting involved in the conversation with others, the free speech nature of social media has given us the power to immerse ourselves in the news. Elsewhere, did anyone in the UK really notice that Richard Branson went into space on the day of the Euro 2020 final?

Social Media 71

Social Media Exercises Banking Employee 71

Sword and the Script

FEBRUARY 2, 2021

However, they are a sizable company with 1,000 or so employees. It’s also publicly traded on the Australian Stock Exchange and did $110 million in sales in 2020. Muck Rack announced new partnerships with the Society of Professional Journalists and the International Center for Journalists. click image for higher resolution).

Software 122

Software Technology Advertising Advertising 122

Mindful Marketing

MAY 3, 2020

Natural Light, one of Anheuser-Busch’s many beer brands, will host “ a virtual college commencement ceremony on Facebook Live to celebrate graduates around the world.” ” The ceremony will take place at 7:00 pm Eastern Time on Thursday, May 14, on Natural Light’s Facebook Page. million / 19.9

Education 66

Education Sports Consumer Facebook 66

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Invest in paid distribution on Facebook. Focus on employee education and advocacy. Invest in paid distribution on Facebook.

Financial 111

Financial Industry Report Insurance 111

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Like 2020 and 2021, 2022 will be a year of great uncertainty. So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. Photo courtesy of Unsplash. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Waxing UnLyrical

MARCH 20, 2015

These capacities generate the results that have been eluding so many organizations in the last decade: more engaged employees, higher-value customers, greater strategic agility, and stronger, magnetic cultures. 2010 to 2020. Twitter Facebook Google+ LinkedIn When Millennials Take Over [Book Review]. It’s right now.

Community 40

Community Case Study Technology Employee 40

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To It was shared over 26,000 times on Facebook. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Like Hippocrates said, medicine is an art and a science.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up. Employee engagement surveys: 36%.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To It was shared over 26,000 times on Facebook. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Let this be your prescription for success. [If Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. Q4, which makes tools for investor relations, is expanding and plans to hire 140 new employees.

Software 104

Software Analysis Data Tools 104

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. After a year like 2020 – it is hard to even think it might finally be over.

Marketing 174

Marketing Employee Content Marketing Training 174

NewsWhip

FEBRUARY 26, 2021

You can see that in May of this year (2020) we actually went back out in the field. And we saw a spike in engagement with trusted sources early in the pandemic, both on Facebook and on Twitter. And it seemed to remain the case on Facebook, but we haven’t looked at that data for the rest of the year. What is employer media?

Brand 78

Brand Branding Media Government 78