Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147

Internal International Tools Software 147

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Agility PR Solutions

JANUARY 24, 2019

New global research from The Conference Board reveals that CEOs view a recession as their biggest external concern for 2019, while citing attracting and retaining talent as their top internal concern. The post Inside the C-suite—what are CEOs most concerned about in 2019? Participants weighed in […].

Conference 70

Conference Internal International Trends 70

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

Maxim Behar

JANUARY 3, 2021

It gathers the opinions of 100 of the world’s top public relations experts from 65 countries, current trends and predictions about the future of PR business. The book also has many international achievements. 8 in the prestigious international ranking of BookAuthority - 100 Best PR Books of All Book Time , as well as No.

Internal 98

Internal International Trends Publicity 98

PRSay

NOVEMBER 16, 2016

We also have contributed to the development of business leaders through our MBA program, added a new Associate membership level, increased sponsorship and attendance at regional conferences dedicated to lifelong learning, and seen one of the most successful International Conferences in recent years.

Privacy 60

Privacy Ethics Mobile Big Data 60

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 132

Survey Communications Measurement Internal 132

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

PRSay

NOVEMBER 23, 2021

Nevertheless, the lyrics of some of the most famous Disney songs remind us of concepts we may have forgotten about our great profession and illuminate some current issues and trends. Gen Z — the current generation of interns and young professionals born after 1996 — craves authenticity. Answers are at the bottom of the article.

Publicity 166

Publicity Airlines Education Community 166

PRSay

JUNE 9, 2021

According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. Publicis Health, part of Publicis Groupe S.A., billion settlement to resolve lawsuits accusing it of helping cause the opioid epidemic.

Crisis 166

Crisis Ethics Publicity Marketing 166

NewsWhip

MAY 25, 2021

Aynat: In 2017, M Live was still a fairly new addition to Marriott International. Aynat: M Live leverages social listening to mine through our data and identify macro and emerging trends. We have a regular cadence of trends that we share across a broad spectrum of stakeholders who then leverage it in an authentic and relevant manner.

Travel 109

Travel Data Industry Hotels 109

Contently - Strategy

FEBRUARY 16, 2023

Some high-profile changes of the past years include: 2019: BERT algorithm change In 2019, Google introduced its BERT algorithm update that equipped the company to consider “the full context of a word by looking at the words that come before and after it.”

SEO 134

SEO Strategy Google Engineering 134

Sword and the Script

JUNE 30, 2021

Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. Shel Holtz , Director of Internal Communications, WEBCOR Builders and Co-Host of the For Immediate Release podcast. 2019 JOTW Communications Survey.

Survey 122

Survey Communications Ethics Measurement 122

Bianchi Biz Blog

OCTOBER 28, 2021

In comparing attendance from the show’s last two in-person events (2019 and 2020), attendance somewhat consistent, with 175,212 in 2019 and 171,268 in 2020, when COVID-19 was first hitting China. Something interesting to note is 58% of CES2021 media were international reporters. CES boasts a growing, diverse audience.

Data 75

Data Automotive Transportation Mobile 75

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Builds on Trends. With this in mind, here are a few tips for getting attention today: Become your own media outlet. Developing a strong owned-content strategy is crucial.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Builds on Trends. With this in mind, here are a few tips for getting attention today: Become your own media outlet. Developing a strong owned-content strategy is crucial.

Media 40

Media Viral SEO Engineering 40

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Prohibition

APRIL 12, 2022

Fast-food chain Burger King took to Twitter to promote International Women’s Day. What was intended to be a unique, eye-brow raising take on raising awareness for International Women’s Day, by promoting female opportunities within the fast-food industry, truly backfired for all of social media to witness.

Advertising 62

Advertising Advertising Social Media Brand 62

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution).

Report 119

Report Publicity Survey B2B 119

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Chris serves on the AMA Chicago Board of Directors, as Director of Sponsorship since 2019 and is the chapter’s next President-Elect. So, how do you get around the barriers to building relationships? How did they meet?

Financial 52

Financial Social Media Banking Media 52

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. New interns will have to learn everything from the confusing marketing lexicon to email marketing and ROI (that’s return on investment). The point is: You’ll learn a lot.

Content Marketing 111

Content Marketing Marketing SEO Video 111

PR 20/20

SEPTEMBER 17, 2019

Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years. SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.

Conference 97

Conference Marketing Case Study Content Marketing 97

Contently - Strategy

MAY 8, 2019

But after talking to marketing executives over the last few years, I realized it can still do much more to influence internal audiences. The suite consists of four parts: Content portals – For publishing, curating, and distributing assets into a central hub that internal teams can access.

Content Marketing 111

Content Marketing Marketing Case Study Education 111

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology.

Study 130

Study Communications Technology Analytics 130

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) The end of the year means recaps and 2019 forecasts that reinforce industry expertise or simply take advantage of holiday news holes. Get thought leaders mulling next year.

Retail 136

Retail Creativity Leadership Agency 136

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. Cision releases internal DE&I report. Internal comms metrics.

Software 86

Software Pitching Internal International 86

Stephen Waddington

JANUARY 12, 2019

Something new for 2019. I’m going to try something new for 2019 with my blog community. PR Careers: How to get a job in PR Sarah Stimson has published her annual list of intern opportunities in the top UK PR 150 agencies with support from CoverageBook. Let me know what you think. I’ll let you know how we get on.

Case Study 62

Case Study B2B Healthcare Energy 62

NewsWhip

FEBRUARY 7, 2020

The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month. Week 1: December 2019 / January 2020. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

Journalism 163

Journalism Viral Writing Report 163

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Send it around internally. Internal sharing pulls double duty: When the next catastrophe hits, and the leadership takes out the budget hatchet , again, they don’t want to cut yours because they understand the outsized-value you deliver to the business. Repurpose it.

Media Relations 113

Media Relations Media Survey Pitching 113

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. Some of this variety stems from the organizational chart. 8) “Consult, coach, teach.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

APRIL 30, 2019

According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For G2 Crowd provides a live and trending view of its grid with the most current data.

Industry 87

Industry Media Technology Employee 87

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

YouTube 48

YouTube Ethics Crisis Industry 48

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise. And yet despite a myriad of technological and social advancements, this tactic has changed little in the modern era.

Writing 100

Writing How To Print Corporate 100

Practical Law Construction

JULY 5, 2021

However, the current trend in court practice is to support an approach where payment is required even if the cost of additional works is up to 10% of the contract price. 60-56331/2017 dated February 08, 2019; No. 65-6646/2019 dated May 08, 2020 ). 06-51012/2019 on the case No. ?65-15373/2018 18-24633 on the case No. ?60-56331/2017

Construction 52

Construction Government Examples Internal 52

PRSay

MAY 21, 2019

Each month, the editors of Strategies & Tactics post a question on PRSA’s LinkedIn account , and share an array of the responses in our What’s Trending section. . For the May issue, in honor of graduation season, we asked: What’s your advice for the PR/communications class of 2019? You had a lot to say on this topic!

Writing 154

Writing Meeting Conference Local 154

Bianchi Biz Blog

MARCH 7, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Attending 2019 Railway Interchange in Minneapolis as associate editor for Progressive Railroading magazine. It was an internal struggle deciding because I felt my heart was in community stories. Like every reporter, I’m a sincerely curious person.

Meeting 81

Meeting Automotive Media Transportation 81