wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 115) “Advertising.”. 115) “Advertising.”. 8) “Consult, coach, teach.”.

Employee 151

Employee Print Writing Survey 151

Burrelles Fresh Ideas

JUNE 6, 2023

AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars.

Brand 118

Brand Branding Marketing Facebook 118

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Many PR students minor in related fields like marketing or advertising. So, what does it take to get into this exciting profession? USC’s rates are the same for in-state and out-of-state students.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Communications Conversations

NOVEMBER 16, 2018

How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. Idea #1: Talking Points Trend Report. And, this particular friend was getting questions from all sorts of colleagues and executives internally. She had to get some answers!

Case Study 68

Case Study Trends Social Media Study 68

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019. Can AI Improve PR?

Analytics 65

Analytics Data Pinterest System 65

Prohibition

MAY 15, 2020

This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after. — Sir Mo Farah (@Mo_Farah) March 19, 2019. Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned. We’re looking into it.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after. — Sir Mo Farah (@Mo_Farah) March 19, 2019. Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned. We’re looking into it.

Crisis 62

Crisis Government Social Media Reputation 62

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts.

Social Media 89

Social Media Trends Media Instagram 89

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. A reset on advertising spend.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 77

Creativity Study Survey Advertising 77

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Full report: 2019 Global State of the Media Report by Cision (reg.

Survey 98

Survey Journalism Study Pitching 98

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Advertising is a distant third. Read more: What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

AUGUST 6, 2019

It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away! In January 2019 Cision acquired two more companies – TrendKite and Falcon.io. Cision (NYSE: CISN ) will release its Q2 earnings on August 8, 2019. How does that work? million.

Marketing 64

Marketing Pitching Corporate Tools 64

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3 There are some interesting innovative media models seeking to reverse the trend. Please let me know what I’ve missed.

Publicity 120

Publicity Analysis Measurement Tools 120

ImPRessions - Crenshaw Communications

MAY 10, 2018

A new show for 2019 called “Flack” probably won’t clear up any misconceptions; its main character, played by Anna Paquin ( True Blood ), works in celebrity PR. Actually, PR involves critical thinking, business smarts, and often a deep partnership with internal or external clients.

Corporate 136

Corporate Reputation Pitching Trends 136

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. One of my favorite pieces of all time is one from Signs.com (so much so that I mentioned it in my talk at SearchLove in 2019.) It’s an advertisement for Signs.com. More on this in a bit.)

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Mr. Otto reports the company was informed of the exposed data by a security researcher in October of 2019 but didn’t act until late November. 5) Muck Rack rolls out “Google Trends” tool for PR. How did it work?

Software 105

Software Analysis Data Tools 105

Maxim Behar

MARCH 11, 2021

Rationally, these people want to be vaccinated and this is undoubtedly a global and historical trend. I was observing statistics from 2019 and the number of tourists arrived in Bulgaria was 8 million, which is equal to the number of the Bulgarian population. But is this the right way to advertise a destination?

Tourism 52

Tourism Government Hotels Travel 52

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. This trend will impact all publishers. Rethinking internal and external comms. Marketing predictions. Efficient marketing execution and measurement.

Marketing 176

Marketing Employee Content Marketing Training 176