Sword and the Script

JUNE 30, 2021

Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. Shel Holtz , Director of Internal Communications, WEBCOR Builders and Co-Host of the For Immediate Release podcast. 2019 JOTW Communications Survey.

Survey 122

Survey Communications Ethics Measurement 122

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Content : No more boring, text-only content on the latest corporate announcements. We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise.

Writing 100

Writing How To Print Corporate 100

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. Some of this variety stems from the organizational chart. 8) “Consult, coach, teach.”.

Employee 151

Employee Print Writing Survey 151

Sword and the Script

APRIL 30, 2019

According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For G2 Crowd provides a live and trending view of its grid with the most current data.

Industry 93

Industry Media Technology Employee 93

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. In 2019, West rebranded as Intrado and acquired Notified, an all-in-one PR tech startup out of Sweden.

Software 161

Software Tools Print Technology 161

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Waxing UnLyrical

MARCH 31, 2019

What I like about this trend is – if well embraced – it relieves the communicator of burdensome tactical data analytics and instead allows them to focus on strategy and creative outreach. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019.

Analytics 65

Analytics Data Pinterest System 65

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. Seems informed. Opinionated.

Social Media 60

Social Media Media B2B Content Marketing 60

The Hoffman Agency

MARCH 22, 2019

Nevertheless, with clear criteria in mind, we reached out to the show’s stakeholders and participants, trawled through all the information available to us, and systematically identified trends and interesting nuggets of information that would make for remarkable tales to tell. Pre-registration also registered a 35 percent y-o-y spike.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts.

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Internal comms takes center comms stage in hybrid work. There is a new corporate scenario that directly impacts all audiences and communication channels. Prediction, hope and a billion-dollar idea.

Marketing 198

Marketing Content Marketing Data Social Media 198

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti Temple Rocks is the author of I’m Not Done : It’s Time to Talk About Ageism in the Workplace.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 200

Writing Communications Marketing B2B 200

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. How did your time in the Marine Corps prepare you for agency and corporate life? How are you working to continue this trend?

Internal 68

Internal International Conference Public Affairs 68

NewsWhip

DECEMBER 5, 2019

Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Hewson, Lockheed Martin Corporation. Vicki Hollub, Occidental Petroleum Corporation. Novakovic, General Dynamics Corporation. Poppe, CMS Energy Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Communications Conversations

AUGUST 5, 2019

Is 2019 the year of the social CEO? I wrote about this trend in my recent 2019 trends presentation. Jeff is actively commenting on a variety of content–mostly that produced by the corporate H&R Block account, like this post. Sure, all sorts of stuff internally at HRB would impact that ranking, too.

LinkedIn 92

LinkedIn Employee Leadership Internal 92

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

FEBRUARY 16, 2019

Bruell noted: “More than one-quarter of respondents said the greatest advantage of having an internal agency was ‘knowledge of the brand,’ while 20% said the greatest advantage was the group’s ‘knowledge of the business.’ It’s not the only study to point to this trend. Adweek: ANA Report: In-Housing Agency Work Is Accelerating.

Creativity 77

Creativity Study Survey Advertising 77

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

AUGUST 6, 2019

It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away! In January 2019 Cision acquired two more companies – TrendKite and Falcon.io. Cision (NYSE: CISN ) will release its Q2 earnings on August 8, 2019. Earnings and Acquisition Execution.

Marketing 64

Marketing Pitching Corporate Tools 64

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Blogs, including independent and corporate blogs, can be credible. Read more: What Do You Get When You Cross Media Trends with Customer Support and Investor Relations?

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. There are some interesting innovative media models seeking to reverse the trend. Please let me know what I’ve missed.

Publicity 120

Publicity Analysis Measurement Tools 120

ImPRessions - Crenshaw Communications

MAY 10, 2018

A new show for 2019 called “Flack” probably won’t clear up any misconceptions; its main character, played by Anna Paquin ( True Blood ), works in celebrity PR. At his best, he influences corporate culture and behavior by advising how decisions and actions will be perceived and covered. How does it handle public criticism?

Corporate 136

Corporate Reputation Pitching Trends 136

Stern + Associates

DECEMBER 6, 2022

Research on global economic trends and fiscal decisions around management practices and workplace models – particularly in times of uncertainty – is more important than ever according to Stanford University economist Nicholas Bloom. Nicholas Bloom: Businesses Must Be Prepared for Economic Uncertainty.

Energy 62

Energy Government Policies Leadership 62

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2019, most people understand the importance of a content strategy (even if only a little more than half have one.) Let these trends influence your latest goals.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Mr. Otto reports the company was informed of the exposed data by a security researcher in October of 2019 but didn’t act until late November. 5) Muck Rack rolls out “Google Trends” tool for PR. 6) Burrelles partners with TVEyes.

Software 105

Software Analysis Data Tools 105

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. This trend will impact all publishers. Rethinking internal and external comms. Marketing predictions. Efficient marketing execution and measurement.

Marketing 176

Marketing Employee Content Marketing Training 176