Wadds Inc.

FEBRUARY 15, 2023

But while the author notes that it’s startling how many issues have broken first on Twitter, she is clear the digital world is not the whole world when it comes to crisis management. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation.

Crisis 98

Crisis Communications Crisis Management Analysis 98

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. These measurables go far beyond retweets and page views.

Storytelling 136

Storytelling Video Strategy Analytics 136

PRSay

OCTOBER 8, 2019

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. But how do you help manage when everyone from the CEO to your newest customer are in panic mode? workshop at the PRSA 2019 International Conference in San Diego on Monday, Oct. Disaster has struck. Stay ahead of the story.

Crisis 87

Crisis Internal International Conference 87

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 101

Tools Survey Pitching Analytics 101

Maxim Behar

JANUARY 28, 2024

Each country has its laws, there are international laws. I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured.

Radio 59

Radio Ethics How To Writing 59

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). What about HR?

Report 119

Report Publicity Survey B2B 119

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Measured on clicks, quick hits.” When you know them, you’ll naturally know how to be relevant. It’s a metric that tells you how many views a given article actually had. Send it around internally. Less media to build relationships with and constant turnover.”

Media Relations 113

Media Relations Media Survey Pitching 113

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Enter earned media management — the system we use to think about, track and measure earned media at Cision. Step 3: Measure. Don’t let this step feel overwhelming; integration will break down how to approach it.

Media 101

Media Storytelling System Technology 101

Communications Conversations

JUNE 14, 2019

So, I don’t think it’s all that surprising that companies are asking all these kinds of questions about how to build and nurture a social media team. and international. And, a great content builder is worth his or her weight in gold in 2019. 43% also manage global social media across both U.S.

Resources 92

Resources Social Media Media Measurement 92

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

PRSay

FEBRUARY 5, 2019

22 entry deadline for the 2019 Silver Anvil Awards (and the Feb. Whenever unexpected company shows up at your home, close to the lunch or dinner hour, you go to the cupboard, take stock of what’s there and then figure out how to make a wonderful “meal” with what you have on hand. In anticipation of the Feb.

Case Study 97

Case Study Study Guidelines Internal 97

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

PR 20/20

DECEMBER 6, 2018

internal marketing team, executive team, chamber of commerce, trade organizations, non-profit boards). Measurable: Quantifiable, and a strong indicator of progress. Our free webinar is available on-demand, “ How to Hold a Marketing Growth Hackathon.”. It’s 2019 Marketing Planning Season.

Marketing 55

Marketing Resources eBook Construction 55

PR 20/20

NOVEMBER 20, 2018

smart, measurable, attainable, relevant and timely). Related Read >> How to Set Performance-Driven Marketing Goals [Tips from Top Marketing Minds]. Your team might choose to do your own internal hackathon. Ensure you invite people from multiple internal teams who wouldn’t typically work together.

Strategy 62

Strategy Marketing Internal International 62

Waxing UnLyrical

MARCH 31, 2019

Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Hypetap and TrendKite (recently acquired by Cision) are measuring influence on a more contextual basis, analyzing individual content pieces. AI will help save face. What About Analytics and Reports?

Analytics 65

Analytics Data Pinterest System 65

Maxim Behar

JANUARY 18, 2023

Host : You mean the main inflation measure for this generation is their family? I have the feeling that the package of anti-inflationary measures that have been imposed have actually worked in the opposite direction and have increased inflation. A good leader is one who knows how to make his customers happy and his colleagues happy.

Government 72

Government Education Course Ethics 72

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. It harks back to our interview in 2019, it doesn’t mean you’re perfect.

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily.

Pitching 64

Pitching Analytics Enterprise System 64

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. It harks back to our interview in 2019, it doesn’t mean you’re perfect.

Ethics 52

Ethics Training Financial Survey 52

Maxim Behar

APRIL 11, 2024

Just observe the videos shown on international television, if shown at all. If we rewind ten years back, we'd distinguish between the pre-COVID era of 2019 and the post-COVID era of 2022. That's the only true measure of success. So, on April 13th in Berlin, we'll learn together how to find happiness in Bulgaria.

Television 59

Television System Interviews Travel 59

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. We were advising them on how to present themselves to the media, to their employees, and to the public. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. . ~ David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. What are the goals of my internal stakeholders? Start by solving a problem.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Communications Conversations

OCTOBER 25, 2018

I’ve noticed a lot more questions from peers on how to add tracking efforts, so it appears that more brands are jumping in. Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. How will you create thumb-stopping social in 2019?

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. AI will recommend who to engage with and how to best connect with them in the most human manner!

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. in 2019, reaching a record $4.5 billion ,” according to a new report from Burton-Taylor International Consulting. Source: PR Measurement ). (Source: B2B Sales Cycles ). Separately, U.S.-based

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% That’s up from 17 interactions in 2019. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. PR measurement.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

OCTOBER 6, 2020

It was popularizing attribution measurement in PR. Here again, it was publicly traded, until March 2019, when news leaked that Cision was looking a buyer. This page is designed to help you understand how to get mentioned here. >>> History of Leaks Cision is no stranger to news “leaks” either. Try our services.

Software 178

Software SEO Company Tools 178

Stephen Waddington

MARCH 15, 2021

Ilonka Waterdrinker - How can you hold colleagues accountable when they are in a position of power, such as the managing director? Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions. You might want to mention it to your line manager if you post internally.

Google 119

Google Data Government Social Media 119

Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. I wrote a briefing on the product in 2019 , and looked like a good tool, but expensive and really geared for big brands.

Reputation 86

Reputation Technology Tools Data 86

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. In January 2019 Cision acquired two more companies – TrendKite and Falcon.io. Earnings and Acquisition Execution.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. Full Report: The CMO Survey February 2019 (opens in PDF; also on SlideShare ).

Study 116

Study Survey Infographics B2B 116

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. million for their content marketing budgets in 2019, per Contently research. [If Data for this report was compiled in November 2019. To capitalize on that opportunity, finserv companies allocated an average of $23.3

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. It was shared over 26,000 times on Facebook. healthcare system.

Healthcare 136

Healthcare Content Marketing Industry Trends 136